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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The English for Business and Entrepreneurship Training Course is a beginner-level course provided by the University of Pennsylvania and financed by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. The course available on the Coursera website is taught in a 100% online mode.

The English for Business and Entrepreneurship Certification Course is a self-paced course that is suitable for non-native speakers of the English language who would like to explore more about the aspects of language in connection with the global economy and entrepreneurship sector. The course is delivered through interesting video lectures and authentic reading materials in the English language.

The English for Business and Entrepreneurship Online Course will help learners become proficient in the language topics required to emerge successful in the international business arena. The 5 weeks long will include core business concepts and notions along with business vocabulary and language features.

The Highlights

Shareable certificate
Self-paced course
Beginner level
Flexible deadlines
100% online
5 weeks duration
31 study hours
Video lectures
Authentic readings
Reading materials by Newsela
Practice quizzes
Graded assignments
Peer review
Financial aid
English medium
Subtitles in Subtitles: English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish

Programme Offerings

Digital Shareable Certificate
Self-paced Course
Flexible Deadlines
100% Online
English medium
English Subtitles
5 Weeks Duration
financial aid
Peer review
videos
practice quizzes
Academic Readings
Graded Assignments
31 Study Hours

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 2378	yes	Coursera

The course offered by Coursera offers students both free and paid courses. The free or audit track will provide access to all course materials excluding the graded assignments and the certificate. To purchase the shareable certificate of completion, candidates should choose the paid course. The course fee is Rs. 2,378 only.

English for Business and Entrepreneurship Course Fee Structure

Audit mode (no certificate)	Free
Course Fee(certificate included)	Rs 2,378

What you will learn

Reading SkillsSpeaking skillsWriting skillsBusiness ManagementLanguage skillsEntrepreneurial skills

After finishing the English for Business and Entrepreneurship Online Course, you will learn about the following topics:

Basic concepts related to entrepreneurship
English and vocabulary for business
Language and reading skills for a business speaker
Conducting market research for new products
Listening strategies, questions and intonations
Ways to create a business plan
Different ways to attract investors
How to create an effective pitch for business

Admission Details

Follow the given steps given to enroll in English for Business and Entrepreneurship Course:

Step 1: Click on the URL given below - https://www.coursera.org/learn/business

Step 2: Click on the “Enroll for Free” link and find the desired course.

Step 3: Fill in the required details and complete the process.

The Syllabus

Videos

Welcome to English for Business & Entrepreneurship (Video 1)
Course Introduction Part I - Course Overview (Video 2)
Course Introduction Part II - Using the Course Site (Video 3)
Unlockable Achievement
What is Entrepreneurship? (Video 4 Part 1)
What is Entrepreneurship? (Video 4 Part 2)
Language Focus - Reading Skills (Video 5 Part 1)
Language Focus - Reading Skills (Video 5 Part 2)
Unlockable Achievement
Why Entrepreneurship? (Video 6 Part 1)
Why Entrepreneurship? (Video 6 Part 2)
Ideas, Products, and Opportunities (Video 7)
Unlockable Achievement
Unlockable Achievement
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)
Deciding on a Type of Startup (Video 9 Part 1)
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)
Risk, Failure, and Important Steps (Video 10 Part 1)
Risk, Failure, and Important Steps (Video 10 Part 2)
Language Focus - Comparative Structures (Video 11 Part 1)
Language Focus - Comparative Structures (Video 11 Part 2)
Language Focus - Comparative Structures (Video 11 Part 3)
Online Learning Opportunities to Extend Your Skills

Readings

Overview of the Unit
Video/Listening: Elon Musk's Journey to Mars
Game 1: Unit 1 Vocabulary Flashcards
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis
ADVANCED: Entrepreneurship seen as a solution to South Africa’s unemployment crisis
Women taxi startups gaining speed globally
African women entrepreneurs think big and share dreams
“This recent grad brewed a startup by managing the details”
Young Entrepreneurs Win Million-Dollar Prize
“Many paths lead to successful business startups”
“Entrepreneurs find new ways to address housing shortages"
Video: “Ludwick Marishane: A bath without water”
“Broadway rallies to save a beloved diner"
Game: Unit 1 Vocabulary Flashcards

Practice Exercises

Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"
Value Affirmation Activity
Check Your Understanding: "African women entrepreneurs think big and share dreams"
Check Your Understanding: "This recent grad brewed a startup by managing the details"
Game 2: Identifying Different Types of Products
Game 3: Creating Product Descriptions
Game 4: Correlative Connectors & Sentence Connectors
Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"
Game: Connector Practice Activity
Check Your Understanding: "Many paths lead to successful business startups"
Check Your Understanding: Entrepreneurs find new ways to address housing shortages
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"
Check Your Understanding: "Broadway rallies to save a beloved diner"

Videos

Market Research and Testing to Identify Opportunities (Video 1)
Unlockable Achievement
Informal Research - Advantages and Disadvantages (Video 2)
Formal Research - Advantages and Disadvantages (Video 3 Part 1)
Formal Research - Advantages and Disadvantages (Video 3 Part 2)
Language Focus - Listening Strategies (Video 4 Part 1)
Language Focus - Listening Strategies (Video 4 Part 2)
Unlockable Achievement
Creating a Survey (Video 5 Part 1)
Creating a Survey (Video 5 Part 2)
Language Focus - Questions and Intonation (Video 6 Part 1)
Language Focus - Questions and Intonation (Video 6 Part 2)
Language Focus: Sample questions and intonation
Unlockable Achievement
Collecting Data (Video 7)
Evaluating Results (Video 8)
Unlockable Achievement
Completing Assessment 2 (Video 9 Part 1)
Completing Assessment 2 (Video 9 Part 2)
Unlockable Achievement

Readings

Overview of the Unit
Game 1: Unit 2 Vocabulary Flashcards
BASIC: Washington state's new apple joining a changing industry
ADVANCED: Washington state's new apple joining a changing industry
BASIC: Bugs are the new food
ADVANCED: Bugs are the new food
Samples of Question Forms and Intonation (for Assessment 1)
Assessment 2 Model
“Taiwanese business seeks specialized markets”
“People who bring their own grocery bags are more likely to buy junk food”
Game: Unit 2 Vocabulary Flashcards

Practice Exercises

Check Your Comprehension: "Washington state's new apple joining a changing industry"
Game 2: More Practice with Comparative Language
Check Your Comprehension: "Bugs are the new food"
Game 3: Creating Survey Questions
Unit 2, Assessment 1: Questions and Intonation
Analyzing Sample Survey Data
Game: Question Matching Practice Activity
Check Your Understanding: "Taiwanese business seeks specialized markets"
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"

Videos

Why write a business plan? (Video 1)
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)
Unlockable Achievement
Business description, including management and operations (Video 3)
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)
Marketing: Part II: Business Plan (Video 5 Part 1)
Marketing: Part II: Business Plan (Video 5 Part 2)

Readings

Overview of unit
Basic: nigeria's wecyclers work for reusable future in lagos
Advanced: nigeria’s wecyclers work for reusable future in lagos
Basic: chinese go to los angeles for kobe bryant, but skip the beach
Advanced: chinese go to los angeles for kobe bryant, but skip the beach
“50 business ideas you can start for under $100"
"Chilean government seeks to boost female-led start-ups"
Game: unit 3 vocabulary flashcards

Practice Exercises

Game 1: Practice with degree complements and intensifiers
Check Your Understanding: "Nigeria's Wecyclers work for reusable future in Lagos"
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"
Game 2: Sorting the 4 Ps
Check your Understanding: "50 business ideas you can start for under $100"
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"

Vidoes

Financials: Part I: Startup Costs, Operating Costs & Sales Projections (Vocabulary & concept focus) (Video 6)
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)
Strategic Language Focus - Describing Financials (Video 9)
Creating a brief business plan (Video 10 Part 1)
Creating a brief business plan (Video 10 Part 2)
Unlockable Achievement

Readings

Template and Model for Brief Business Plans (for Assessment 2)
It's a startup world!
Game: Unit 3 Vocabulary Flashcards

Practice Exercises

Game 3: Vocabulary: Word problems matching numbers with words
Game 4: Vocabulary: Word problems matching numbers with words
Game 5: Interpreting Results
Check Your Understanding: "It's a startup world!"

Vidoes

Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 1)
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)
Unlockable Achievement
Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)
Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)
Unlockable Achievement
Equity-Financing: Venture Capital (Video 3 Part 1)
Equity-Financing: Venture Capital (Video 3 Part 2)
Finding Investors in the Social Network (Video 4)
Crowdfunding (Video 5 Part 1)
Crowdfunding (Video 5 Part 2)
Listening: Crowd-sourced funding provides kickstart to new business ventures
Unlockable Achievement
Making a Pitch to Attract Investors (Video 6 Part 1)
Making a Pitch to Attract Investors (Video 6 Part 2)
Creating an Effective Hook (Video 7 Part 1)
Creating an Effective Hook (Video 7 Part 2)
Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)
Listening: How to Pitch a Business
Unlockable Achievement
Persuasive Pitch, Two Samples
Unlockable Achievement
Course Conclusion

Readings

Overview of the Unit
Poll: Businesses Designed to Help India's Poor Attract Overseas Investors
Instructions for Assessment 2: Persuasive Elevator Pitch
Sample Elevator Pitch and Elevator Pitch Template
BASIC: Tech startups boom in India, attract big investments
Advanced: Tech startups boom in India, attract big investments
"Crowdfunding for business growing in Africa"
"The original social network: How global diasporas can mean big business"
Game: Unit 4 Vocabulary Flashcards

Practice Exercises

Unit 4 Assessment 1: Reflective Response
Check Your Understanding: "Poll: Businesses Designed to Help India's Poor Attract Overseas Investors"
Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"
Game 1: Be brief!
Check Your Understanding: "How to Pitch a Business"
Unit 4 Assessment 2: Elevator Pitch (written)
Check Your Understanding: "Tech startups boom in India, attract big investments"
Check Your Understanding: "Crowdfunding for businesses growing in Africa"
Check Your Understanding: "The original social network: How global diasporas can mean big business"
Game: Build a Pitch - Structure Practice

Instructors

Penn Frequently Asked Questions (FAQ's)

1: What is the total duration of the English for Business and Entrepreneurship Course?

The 100% online course is taught over 5 weeks.

2: Are subtitles available in languages other than English?

Yes, the video lectures of the course provide subtitles in English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian and Spanish

3: Can I attend the course for free?

Yes, the certificate course provides students the opportunity to audit the course and get access to course materials free of cost.

4: Will I get placement help from the English for Business and Entrepreneurship Online Course?

No, learners do not receive any placement help through the English for Business and Entrepreneurship Course.

5: Who are the English for Business and Entrepreneurship Certification Course instructors?

The course is coordinated by Amy Nichols and James Riedel of the English Language Programs, University of Pennsylvania.