BBA Digital Transformation and Strategy at Chitkara Business School, Patiala Offline Course

Our Bachelor of Business Administration in Digital Transformation & Strategy program is designed to impart knowledge about techniques to attract clients through diverse digital channels that involve advanced training of the methods used within the advertising and marketing of services or products using digital technologies. It offers a complete and comprehensive view in planning and executing e-business and promoting their product on popular search engines and different social media channels.

In this age of digital transformation, our BBA in Digital Transformation & Strategy equips you with the requisite knowledge and skills to merge imagination and technology in order to help brands grow. You will be laboriously trained to achieve company objectives by executing effective Digital Marketing campaigns, in addition to obtaining information about the audience and the industry through market research, maximising the use of search engines.

Our 3-Year BBA in Digital Marketing program offers the opportunity to extend your studies by one year and graduate with an Honours degree. In the fourth year of the BBA (Hons.) in Digital Marketing program, we offer our students the following three distinct options to choose from, each designed to elevate their academic and professional capabilities:

Advanced Majors

This allows students to specialise in a specific area of business management, thereby enhancing their proficiency in the chosen field.

Research

This option is for those who have demonstrated academic excellence and secured a minimum of 75% marks in the first six semesters. It enables students to hone their critical and analytical skills by undertaking a dissertation project under the expert guidance and mentorship of our accomplished faculty.

Internship

This provides students with a unique opportunity to apply their theoretical knowledge in real-world situations, thereby enhancing their employability skills as per NEP 2020. This program provides on-site experiential learning opportunities and exposure to industry practices, which is an invaluable addition to your academic and professional journey.