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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Digital marketing revolutionised the world of marketing and strategising. It opened new windows of opportunities for leading brands to recreate their marketing and branding strategies in the current age. With a shift towards digital media, more brands are opting for digital marketing techniques to expand their empire.

Avail your Course in Basics of Digital Media by Swayam to get hands-on expertise on this contemporary subject that is ruling the world of media and advertising. The course will help you understand the operations and functions of digital media. You will also get an insight into the crucial highlights of the world of e-commerce and social media marketing.

The Basics of Digital Marketing Certification Course will help you educate yourself with the foundational and substantial knowledge of digital marketing. It will cover critical topics along with real-time case studies on companies like Facebook, Twitter, Instagram and WhatsApp. Get your certificate in Basics of Digital Marketing today to open a myriad of rewarding opportunities in leading firms.

The Highlights

Online classes
Real-time case studies
12-week elaborate programme
Skilled faculty
Certificate programme
Extensive curriculum

Programme Offerings

Certificate Programme
12-week course
real-life case studies

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	DAVV

Eligibility Criteria

To get your Basics of Digital Marketing certification, you must enroll for an examination. To qualify and bag the certificate, you are assessed on the grounds of your internal assignments and end-term assessment.

What you will learn

Social media skillsSEO skillsDigital marketing skillsSocial Media Marketing

After finishing your course in Basics of Digital Marketing classes by Swayam, you will gain knowledge and expertise on the following topics under the curriculum:

Fundamental insight into current digital marketing techniques and strategies.
Understanding of how brands are blending in the digital age.
Application of social media marketing and its benefits.
Optimisation through SEO and SMO.

Who it is for

Marketing ManagerDigital Marketing ExecutiveDigital Marketing ManagerContent Marketing SpecialistAffiliate Marketer

The Basics of Digital Marketing classes is for individuals like:

Undergraduates
Graduates
Fresher
Students from the domain of media studies
Students from the marketing domain
Anyone willing to upskill

Admission Details

Get your certification in Basics of Digital Marketing Online Programme by following these few simple steps.

Log on to the Basics of Digital Marketing Course’s webpage by visiting https://onlinecourses.swayam2.ac.in/cec20_mg15/preview.
Review the necessary details about the course available here. Please go through the details and proceed to enrol for the course by simply signing up with Swayam.
Locate the “sign up” button and fill in the required details to complete the registration.
Once the registration is complete, you can avail the course.

Application Details

The candidate is not required to fill any application form. To enroll for the Basics of Digital Marketing Course, the candidate needs to just sign up as a user with Swayam. Share the relevant details like username, password and email address to set up an account and proceed with the registration.

The Syllabus

Introduction to Marketing
Consumer Behavior
Introduction to Digital Marketing

Search Engine Optimization 1
Search Engine Optimization 2
Search Engine Optimization 3

Search_Engine_Marketing : Part 1
Search_Engine_Marketing : Part 2
Display Advertising

Social Media Marketing
Social Media Marketing (Word of Mouth)
Social Media Platforms Part 1
Social Media Platforms Part 2

Online Reputation Management
Mobile Marketing Part 1
Mobile Marketing Part 2
Website Planning & Creation

Email Marketing Part 1
Email Marketing Part 2
Introduction to E-Commerce Part 1
Introduction to E-Commerce Part 2

E-commerce Strategy 1
E-commerce strategy 2
Content Marketing
Content Creation Process
Influencer Marketing

Part 1: Digital Marketing Strategy
Part 2a: Digital Marketing Strategy
Part 3a: Digital Marketing Strategy
Part 2b: Digital Marketing Strategy
Part 3b: Digital Marketing Strategy

Part - 1a: Digital Analytics and Measurement
Part - 2a: Digital Analytics and Measurement
Part - 1b: Digital Analytics and Measurement
Part – 2b: Digital Analytics and Measurement

Digital Analytics & Measurement Part - 3a
Digital Analytics & Measurement Part - 3b
Measuring Campaign Effectiveness : ROI - Return on Investment
Measuring Campaign Effectiveness : CLV - Customer Lifetime Value
Attribution Models

Digital Marketing Plan
Case Study 1 : Email Marketing
Case study 2 : Golf Tripz
Case Study 3 : Golkonda Hotels
Case Study 4 : Bhalaje Photography

New Technologies & Advancement in Digital Marketing Part 1
New Technologies & Advancement in Digital Marketing Part 2
Review of Digital Marketing Course Part 1
Review of Digital Marketing Course Part 2

Evaluation process

To get their Certificate in Basics of Digital Marketing, the candidate must appear for a proctored exam after finishing the curriculum. In order to qualify for the certificate, the candidate is evaluated based on their internal assignment and end-term exam. The bifurcation of the same is 30% and 70%, respectively.

Instructors

DAVV Frequently Asked Questions (FAQ's)

1: Who is the allotted professor for this course?

Dr Lalit Engle, Educational Multimedia Research Centre, Devi Ahilya University Indore reaches the Basics of Digital Marketing training course.

2: What is the duration of this Basics of Digital Marketing training?

The Basics of Digital Marketing is a 12-week programme.

3: Do I have to submit any documents to register for the course?

No, the candidate needs to sign up as a user to enroll for the training.

4: Does the Basics of Digital Marketing online course also teach email marketing?

Yes, the course will teach the candidate about the fundamentals of email and mobile marketing as well.

5: Is there an exam to qualify for the certificate?

Yes, the candidate will have to appear for an exam that will be conducted at designated exam centres. They must pass the exam to qualify for the certificate.