Basics of Digital Marketing
Get your Certificate in Basics of Digital Marketing by Swayam and gain expertise on one of the most in-demand subjects of the digital age.
Online
12 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Digital marketing revolutionised the world of marketing and strategising. It opened new windows of opportunities for leading brands to recreate their marketing and branding strategies in the current age. With a shift towards digital media, more brands are opting for digital marketing techniques to expand their empire.
Avail your Course in Basics of Digital Media by Swayam to get hands-on expertise on this contemporary subject that is ruling the world of media and advertising. The course will help you understand the operations and functions of digital media. You will also get an insight into the crucial highlights of the world of e-commerce and social media marketing.
The Basics of Digital Marketing Certification Course will help you educate yourself with the foundational and substantial knowledge of digital marketing. It will cover critical topics along with real-time case studies on companies like Facebook, Twitter, Instagram and WhatsApp. Get your certificate in Basics of Digital Marketing today to open a myriad of rewarding opportunities in leading firms.
The Highlights
- Online classes
- Real-time case studies
- 12-week elaborate programme
- Skilled faculty
- Certificate programme
- Extensive curriculum
Programme Offerings
- Certificate Programme
- 12-week course
- real-life case studies
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | DAVV |
Eligibility Criteria
To get your Basics of Digital Marketing certification, you must enroll for an examination. To qualify and bag the certificate, you are assessed on the grounds of your internal assignments and end-term assessment.
What you will learn
After finishing your course in Basics of Digital Marketing classes by Swayam, you will gain knowledge and expertise on the following topics under the curriculum:
- Fundamental insight into current digital marketing techniques and strategies.
- Understanding of how brands are blending in the digital age.
- Application of social media marketing and its benefits.
- Optimisation through SEO and SMO.
Who it is for
The Basics of Digital Marketing classes is for individuals like:
- Undergraduates
- Graduates
- Fresher
- Students from the domain of media studies
- Students from the marketing domain
- Anyone willing to upskill
Admission Details
Get your certification in Basics of Digital Marketing Online Programme by following these few simple steps.
- Log on to the Basics of Digital Marketing Course’s webpage by visiting https://onlinecourses.swayam2.ac.in/cec20_mg15/preview.
- Review the necessary details about the course available here. Please go through the details and proceed to enrol for the course by simply signing up with Swayam.
- Locate the “sign up” button and fill in the required details to complete the registration.
- Once the registration is complete, you can avail the course.
Application Details
The candidate is not required to fill any application form. To enroll for the Basics of Digital Marketing Course, the candidate needs to just sign up as a user with Swayam. Share the relevant details like username, password and email address to set up an account and proceed with the registration.
The Syllabus
- Introduction to Marketing
- Consumer Behavior
- Introduction to Digital Marketing
- Search Engine Optimization 1
- Search Engine Optimization 2
- Search Engine Optimization 3
- Search_Engine_Marketing : Part 1
- Search_Engine_Marketing : Part 2
- Display Advertising
- Social Media Marketing
- Social Media Marketing (Word of Mouth)
- Social Media Platforms Part 1
- Social Media Platforms Part 2
- Online Reputation Management
- Mobile Marketing Part 1
- Mobile Marketing Part 2
- Website Planning & Creation
- Email Marketing Part 1
- Email Marketing Part 2
- Introduction to E-Commerce Part 1
- Introduction to E-Commerce Part 2
- E-commerce Strategy 1
- E-commerce strategy 2
- Content Marketing
- Content Creation Process
- Influencer Marketing
- Part 1: Digital Marketing Strategy
- Part 2a: Digital Marketing Strategy
- Part 3a: Digital Marketing Strategy
- Part 2b: Digital Marketing Strategy
- Part 3b: Digital Marketing Strategy
- Part - 1a: Digital Analytics and Measurement
- Part - 2a: Digital Analytics and Measurement
- Part - 1b: Digital Analytics and Measurement
- Part – 2b: Digital Analytics and Measurement
- Digital Analytics & Measurement Part - 3a
- Digital Analytics & Measurement Part - 3b
- Measuring Campaign Effectiveness : ROI - Return on Investment
- Measuring Campaign Effectiveness : CLV - Customer Lifetime Value
- Attribution Models
- Digital Marketing Plan
- Case Study 1 : Email Marketing
- Case study 2 : Golf Tripz
- Case Study 3 : Golkonda Hotels
- Case Study 4 : Bhalaje Photography
- New Technologies & Advancement in Digital Marketing Part 1
- New Technologies & Advancement in Digital Marketing Part 2
- Review of Digital Marketing Course Part 1
- Review of Digital Marketing Course Part 2
Evaluation process
To get their Certificate in Basics of Digital Marketing, the candidate must appear for a proctored exam after finishing the curriculum. In order to qualify for the certificate, the candidate is evaluated based on their internal assignment and end-term exam. The bifurcation of the same is 30% and 70%, respectively.
Instructors
DAVV Frequently Asked Questions (FAQ's)
Dr Lalit Engle, Educational Multimedia Research Centre, Devi Ahilya University Indore reaches the Basics of Digital Marketing training course.
The Basics of Digital Marketing is a 12-week programme.
No, the candidate needs to sign up as a user to enroll for the training.
Yes, the course will teach the candidate about the fundamentals of email and mobile marketing as well.
Yes, the candidate will have to appear for an exam that will be conducted at designated exam centres. They must pass the exam to qualify for the certificate.