PGDM Marketing at Shanti Business School, Ahmedabad Offline Course

The Post Graduate Diploma in Management – Marketing (PGDM-Marketing) at Shanti Business School, Ahmedabad is a two-year, full-time AICTE-approved programme for students interested in marketing, sales, brand management, digital business and customer strategy. The programme combines a strong general management foundation with progressive and specialised learning in marketing.

The curriculum includes Marketing Management, Transformative Marketing and a range of contemporary marketing electives. Students can explore areas such as Data-Driven Consumer Behaviour, Smart Sales and Channel Management, Customer Analytics & Relationship Intelligence, Marketing Communication Strategy, Marketing Strategy, Retail Management, Service Design and Customer Experience, E-Commerce Marketing, B2B Marketing, Marketing for Start-ups, Marketing Research, Rural Marketing, Selling Skills and AI in Marketing.

The programme also integrates emerging capabilities in AI, analytics and digital technologies. Students can complement their marketing specialisation with a second area of expertise and may choose focused learning tracks in Digital Marketing or AI & Data Analytics, creating a personalised pathway aligned with their career interests.

Practical learning is reinforced through workshops, role-plays, simulations, digital marketing learning, internship exposure and career-readiness activities. The overall approach is designed to connect marketing concepts with contemporary business practices and professional preparation.