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Sport Sponsorship. Let them Play
Beginner
Online
1 Weeks
2,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The Syllabus
Videos
- What is a MOOC?
- Introductory video Sport Sponsorship MOOC
Readings
- Before we start
- About the course
- Solving doubts and technical issues
- Frequently Asked Questions
- Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant
Videos
- Module 1 Presentation
- Basic principles of sponsorship
- SPONSORSHIP. Basic principles and characteristics
- PATRONAGE. Basic principles and characteristics
- Video: Interview Pati Roura
Readings
- Visit the website of Johan Cruyff Foundation
- Cruyff Foundation: Because children should be active
- Introducing Richard Denton
- Recommended videos
Practice Exercise
- Quiz Module 1
Videos
- Module 2 Introduction
- Main objectives of the sponsor
- Stakeholders in sponsorship
- Video: Interview Albert Amat
- Video: Interview Joan Porcar
- Video: Interview Cinto Ajram - Zurich Barcelona Marathon
Readings
- Cruyff Court Manual
- 6vs6 Cruyff Court Guide
- Videos: Cruyff Foundation and Cruyff Courts
- Recommended videos
Practice Exercise
- Quiz Module 2
Videos
- Module 3 Introduction
- Sponsorship activation
- Video: Interview Annamari Basora
- Rins van Kouwen about athletes and social networks
Readings
- Notes - Sponsorship Activation
- Videos about Cruyff Court
- Approximate costs: Cruyff Court 6vs6
- Instructions to participate in the forums
- Recommended videos
Practice Exercise
- Quiz Module 3
Videos
- Introduction Module 4
- Sponsorship activation (II)
Readings
- Sponsorship activation - Examples
- Examples sponsorship activations
- Instructions to participate in the forums
- Recommended videos
Practice Exercise
- Quiz Module 4
Readings
- Postgraduate Diploma in Sport Sponsorship Scholarship
- To support the Cruyff Foundation, make a donation and get children active!