Implementing Customer Insights for Your Business
Intermediate
Online
4 Weeks
19,078 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | TU Delft |
The Syllabus
- Introducing the value of UX research for businesses
- Discussing the value of discovery-based research techniques
- Introducing qualitative research techniques - Basic principles
- How to define a scope and focus for your project
- Case: Why existing companies made the shift towards UX research
- Determining the size and composition of the research participant group
- Discussing the importance of recruiting and sensitizing participants
- Introduction to basic sensitizing techniques
- Case: How existing companies chose their participant groups; pitfalls and success stories
- Translating collected data into meaningful results
- Fit discovery based qualitative research results with quantitative knowledge, business strategies and goals
- Translating research outcomes to business opportunities
- Case: How a company used UX research outcomes for successful opportunities
- Why not to write reports
- Introduction to impact driven communication techniques
- Introduction to creating and sharing personas
- Case: How impact driven communication techniques influenced companies
- Create own plan of approach; how to implement UX research in your business