Business Metrics for Data-Driven Companies
Understand the effective skills required for using data analytics to make business organisations profitable with the Business Metrics for Data-Driven Companies
Online
5 Weeks
1,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Offered by Duke University, and Coursera, the Business Metrics for Data-Driven Companies certification course is a 4 weeks online course. This programme is also the first part of the Excel to MySQL: Analytic Techniques for Business Specialization which takes 8 hours to complete. With this course, professionals will be learning to use, and make application of the different techniques of data analytics for all kinds of business companies to make them profitable.
Business Metrics for Data-Driven Companies training will help recognize the important, and critical metrics of business so that it can be differentiated from simple data. Also, this certificate course will let the participants get a proper picture of the vital roles of business data analysts, business analysts, or data scientists play in companies of different sizes. Finally, the certificate at the programme’s end will help to identify skills that are required for hiring, and then succeeding in the above high-demand roles.
The Highlights
- 3 weeks programme
- 100% online course
- 8 hours of classes
- Learning by self
- 11 subtitles available
- Certificate by Coursera
Programme Offerings
- Online Course
- Shareable Certificate
- Flexible Deadlines
- Graded Assignments
- English Course
- 11 Subtitles Available
- Lectures
- videos
- Readings
- Practice Exercises.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
Business Metrics for Data-Driven Companies Fee Structure
Course name | Fee in INR |
| Audit Mode | Free |
Business Metrics for Data-Driven Companies (1 month) | Rs. 1,699 |
| Business Metrics for Data-Driven Companies (3 months) | Rs. 3,499 |
| Business Metrics for Data-Driven Companies (6 months) | Rs. 5,199 |
Eligibility Criteria
Educational Qualification
The course videos have subtitles in 11 languages including Portuguese (European), Russian, French, Spanish, Arabic, English, Chinese, German, Korean, Italian, and Vietnamese. So anyone knowing any of these 11 languages is usually preferred.
Certification Qualifying Details
If candidates want to obtain the Business Metrics for Data-Driven Companies certification by Coursera they ought to complete the readings, watch the videos, and also sit for practice exercises or try assignments.
What you will learn
Business Metrics for Data-Driven Companies certification syllabus will help the candidates in learning:
- Candidates will be using a checklist in the course to give scores to a company on how it can efficiently embrace the culture of big data.
- Learners will also learn about the biggies like Airbnb, Uber, and Amazon on how exactly they have made creative use of big data for their respective businesses.
- Finally, the candidates will be able to understand why the giant MNCs are disruptive, and how their use of the techniques of data analytics can perform when compared to traditional companies.
Admission Details
Business Metrics for Data-Driven Companies admission process is:
Step 1: Visit the official link: https://www.coursera.org/learn/analytics-business-metrics
Step 2: Then students need to click on, ‘Join for Free’ button so that they can get one step closer to admission.
Step 3: Next, making a Coursera account by the students is the 3rd step.
Step 4: As the students log in they are given admission, and they can search for financial aid.
Step 5: The free admission is valid for 7 days which is followed by payment based on a subscription.
Application Details
Applying to the Business Metrics for Data-Driven Companies online course does not need any application form. The only requirement is to fill in very few details of oneself on Coursera to make a proper account.
The Syllabus
Videos
- About This Specialization
- Introduction
Readings
- Specialization Overview
- Course Overview
Videos
- Metrics Help Us Ask the Right Questions
- Distinguishing Revenue, Profitability, and Risk Metrics
- Distinguishing Traditional and Dynamic Metrics
- Egger’s Roast Coffee Case Study Part 1 – Definitions
- Egger’s Roast Coffee Case Study Part 2 – How a Profitable, Growing Company can go Bankrupt
- Revenue Metrics – Traditional Enterprise Sales Funnel
- Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part
- Revenue Metrics - Amazon.com as a Leading Example of Use of Dynamic Metrics - Part
- Profitability/Efficiency Metrics: Inventory Management
- Profitability/Efficiency Metrics: Hotel Room Occupancy Optimization
- Risk Metrics: Leverage and Reputational Risk
Reading
Egger's Roast Coffee Cash Flow and P&L Statements
Assignment
Business Metrics
Videos
- Roles and Companies as They Relate to Big Data
- The Business Analyst
- An Interview with Business Analyst Shambhavi Vashishtha
- Distinguishing the Business Data Analyst and Business Analyst Roles
- An Interview with Business Data Analyst Tiffany Yu
- The Data Scientist
- An Interview with Data Scientist Dai Li
- The Senior Software Engineer
- Overview of 5 Types of Companies as They Relate to Big Data
- Traditional Strategic Business Consulting
- Bricks-and-Mortar Companies
- Barnes and Noble Case Study
- Strategic Business Consulting - Focus on Software/IT Systems Integration
- Hardware and Software Companies
- Digital Companies
Reading
- Summary of Job Requirements for Data-Centric Roles
- 20-Item Checklist for Evaluating A Business
Assignment
Working in the Business Data Analytics Marketplace
Videos
- Web Marketing - Metrics
- Web Marketing - AdWord Metrics
- Web Marketing - Segmentation
- Financial Services Metrics - Money Management and Investing
- The Equivalence of Different Returns –The Sharpe Ratio
- Four Types of Money Managers and Their Performance Metrics
- Venture Capital and Private Equity Investors
Readings
Links Cited In AdWords Metric Video
Assignment
Going Deeper into Business Metrics
Reading
A Look Ahead
PeerRreview
- Articulating Business Metrics in a Business Case Study
Instructors
Duke University, Durham Frequently Asked Questions (FAQ's)
Where students are unable to pay the course fee at one go, then, in that case, the candidates can apply for financial aid.
Completing this course won’t earn any specific academic credit from Duke University so no transcript is available.
In situations where the fee is already submitted, the refund request will be entertained only if students submit the request within 14 days of payment.
The candidate can change the language by visiting their account setting option on Coursera.
Students from India can use Net Banking, local credit or debit cards, eWallet or Paytm for making payments.