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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Tourism Marketing Course provides students with a detailed understanding of the general principles of marketing with an emphasis on the tourism industry. It discusses the role of marketing with respect to the profit and non-profit organizations working in the field of tourism, one of the fastest-growing and revenue-generating industries in the current scenario.
The Tourism Marketing Course offered by Swayam is an 8 credit course that deals with marketing concepts, approaches, tools and applications in the tourism industry. The course is coordinated by Dr. Tangjakhombi Akoijam of Indira Gandhi National Open University. The course is guided by the School of Tourism and Hospitality Services Management.
The Tourism Marketing Online course helps students understand the role of various organizations, local bodies and NGOs working closely with the tourism industry. The massive open online course is taken through expert video lectures and informative e-content.
The Highlights
- 16 weeks
- 8 credits
- 8 blocks and 32 units
- E-tutorials and e-content
- Video lectures by experts
- Discussion forum
- Online quizzes
- Term-end examination
- Undergraduate level
- Knowledge about tourism marketing
Programme Offerings
- 16 weeks
- 8 Credits
- video lectures
- E-Tutorial
- E-content
- discussion forum
- quizzes
- Term-end Examination
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
Eligibility Criteria
Candidates must pass class 10 and class 12 to be eligible to apply for this course.
What you will learn
After completing the course in Tourism Marketing, you will learn about the following topics:
- Understanding of tourism marketing
- Various features of market analysis
- Market forecasting and new technologies
- The developmental role of marketing
- Social and socially responsible marketing
- Components of the marketing mix
- Specific areas of tourism marketing
- Aspects of destination marketing
- Features of accommodation marketing
- Transporting and travel services marketing
Admission Details
Follow the given steps to enroll in the Tourism Marketing Online Courses:
Step 1: Click on the URL given below -https://onlinecourses.swayam2.ac.in/cec21_ge05/preview.
Step 2: Click on the sign-in/register option at the top right side corner of the page.
Step 3: When the new window opens, type your username, password and email id to create a new account.
Step 4: You will receive a verification code on the registered email address.
Step 5: Verify your credentials and complete the application process.
The Syllabus
- Introduction to Tourism Marketing-Approaches, Relevance and Role
- Market Segmentation
- Tourism Markets: International and Domestic
- Marketing Research
- Competitive Analysis and Strategies
- Forecasting for Tourism and its Products
- Role of Technology in Tourism Marketing
- Role of Public Organisations
- Role of Local Bodies
- Role of NGOs
- Socially Responsible
- Social Marketing
- Product Designing
- Pricing Strategies
- Promotion Strategies
- Distribution Strategies
- The Fifth P: People, Process and Physical Evidence
- Familiarization Tours
- Seasonal Marketing
- Trade Fairs and Festivals
- Regions, Cities, Leisure Spots
- Events, Activities, Individuals
- Shopping, Education and Culture
- Marketing Local Foods
- Star Category Hotels
- Alternative Accommodation
- Supplementary Accommodation
- Linkages in the Trade
- Airlines Marketing
- Tourist Transport Marketing
- Travel Agency Marketing
- Tour Operators Marketing
Instructors
IGNOU Frequently Asked Questions (FAQ's)
The Tourism Marketing online course is assessed on the basis of online quizzes and an end-term examination.
No, the Tourism Marketing online course does not offer any jobs through placement support.
The Tourism Marketing course is provided by the Indira Gandhi National Open University.
The learning materials for the course will be available as e-tutorials and e-content.
The course covers a total of 16 weeks.
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