BBA Digital Marketing Hons with academic support of IIDE at K R Mangalam University, Gurugram Offline Course

The BBA (Hons./ Hons. with Research) in Digital Marketing is a specialised undergraduate program designed to equip students with the knowledge and skills required to excel in the fast-evolving digital landscape. This programme blends core business management principles with cutting-edge digital marketing strategies, including SEO, social media marketing, content marketing, data analytics, and e-commerce. Unlike traditional marketing degrees, this programme focuses on online marketing strategies, data-driven decision-making, and emerging digital technologies. The programme intends to impart hands-on knowledge on a wide range of applications and techniques used in the field of Digital Marketing, as well as fundamental management sub-disciplines, sales conversion concepts, methods that enable an organisation to analyse marketing campaigns, and the operation of the modern marketing world.