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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesCoursera

    The Syllabus

    Video
    • Introduction
    Reading
    • How this course works

    Videos
    • Platforms as Matchmakers...and beyond
    • The Platforms' DNA and value creation drivers
    • Activity 1 - Talking with Matteo Sarzana
    Readings
    • Additional resources
    • Activity 1
    Discussion prompt
    • Activity 1 - Reflection

    Videos
    • Chicken and Egg Paradox
    • Collaboration to launch a platform
    • From linear value chain business to a platform-based one
    • The Avengers and the Knowledge Platform Strategy
    Readings
    • Additional resources 
    • Additional resources 
    • Additional resources 
    • Additional resources

    Videos
    • Quantity VS Quality
    • Moving towards multi-sided platforms: supply-side extensions
    • Moving towards multi-sided platforms: transactional advertising and data trading
    • Activity 2 - Talking with Alessandro Cadoni 
    • The process to implement Platform Thinking
    Readings
    • Additional resources
    • Additional resources
    • Additional resources
    • Activity 2
    • Additional resources
    • Activity 3
    • Let's wrap up!
    Assignment
    • Quiz
    Discussion prompt
    • Activity 2 - Reflection

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