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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 4104yesPurdue University, West Lafayette

The Syllabus

  • Welcome to Week 1
  • Lecture 1: Introduction to Communicating Strategically
  • Lecture 2: Elaboration Likelihood Model (1 Question)
  • Video Analysis
  • Supplemental Resources

  • Welcome to Week 2
  • Lecture 3: Organizing Presentations (1 Question)
  • Lecture 4: Organizational Frameworks (1 Question)
  • Lecture 5: Quasi-Scientific Explanations (1 Question)
  • Lecture 6: Elucidating Explanations (1 Question)
  • Lecture 7: Transformative Explanations (1 Question)
  • Video Analysis
  • Supplemental Resources

  • Welcome to Week 3
  • Lecture 8: Persuasive Communication - Part 1
  • Lecture 9: Persuasive Communication - Part 2
  • Lecture 10: Fact, Value, and Policy (1 Question)
  • Video Analysis
  • Supplemental Resources

  • Welcome to Week 4
  • Lecture 11: Communication Apprehension (1 Question)
  • Lecture 12: Expressive Delivery (1 Question)
  • Lecture 13: Using Visuals - Assertion-Evidence Model (1 Question)
  • Video Analysis
  • Supplemental Resources

  • Welcome to Week 5
  • Lecture 14: Impromptu Speaking (1 Question)
  • Lecture 15: Q&A Sessions (1 Question)
  • Video Analysis
  • Supplemental Resources

  • Final Exam (1 Question)
  • Course Conclusion
  • Course Feedback Survey

Instructors

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