Search Colleges, Exams, Schools & more
Login
Doing Business in Latin America
Beginner
Online
2 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The Syllabus
Videos
- Introduction to the course “Multilatinas and Latin American companies”
- How do multilatinas create competitive advantage?
- The power of a brand
- Technology to develop competitive advantage
Readings
- Course presentation
- Tips for success
- The role of multilatinas in Latin American countries
- Beyond cost leadership
- Discovering how multilatinas compete
- Connected products
Practice Exercises
- Test your hypothesis
- The competitive advantage of multilatinas
Videos
- Ecopetrol and future sustainability of the hydrocarbon business
- Strategy, natural resources, and country context
- Economic groups in Latin America
- Modern industrial policy in Latin America
- The role of the state in Latin America’s development
Readings
- Connecting companies' strategies with the country context
- La maldición de los recursos naturales (The resource curse or the paradox of plenty)
- Multilatinas' internationalization strategies
Practice Exercises
- Linking family, business and politics
- I understand the role of the state
Videos
- Internationalization process in detail
- From Colombia to the world: The Avianca case
- Entry modes
- The accelerated growth of Asian multinationals
Readings
- Where, how and when to internationalize: Multilatinas’ internationalization strategies
- Multilatinas in the region
- How to choose a field of action
- Multilatinas vs. Asian multinationals
Practice Exercises
- Understanding strategic internationalization decisions
Videos
- High-impact entrepreneurship, technology and sustainability in Latin America
- Endeavor: High-impact entrepreneurship in Latin America
- A technological unicorn transforming consumption in the city
- Social and environmental impact of companies in Latin America.
- Sustainability and entrepreneurship strategies in a multilatina: Grupo Bimbo
- Creative industries in Latin America
- End of the course
Readings
- Entrepreneurship in Latin America
- The economic impact of the creative industries in the Americas
- Your video to promote Latin American companies
Practice Exercises
- Innovación, emprendimiento e impacto en América Latina