Quick Facts

Total Fees
8 Lakhs
Exam
CAT
Online CMAT Common Management Admission Test - Application
01 Nov, 2019 - 10 Dec, 2019
Approval
AICTE
Seats
60

Fees Details

General:
8 Lakhs

Fee structure - 

For the PGDM Marketing is as follows:

  • Self Sponsored/SAARC Nations (INR) : 8,00,000
  • FN/PIO/GQ (INR) : 8,50,000
Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Important Dates

For all Exams Accepted by this Course
Dates Events
01 Nov, 2019 - 10 Dec, 2019 CMAT Common Management Admission Test - Application | Mode: Online
23 Aug, 2019 - 10 Dec, 2019 XAT Xavier Aptitude Test - Application - Without Late Fee | Mode: Online
04 Oct, 2019 - 10 Dec, 2019 MAT Management Aptitude Test - Application - CBT | Mode: Online
04 Oct, 2019 - 11 Dec, 2019 MAT Management Aptitude Test - Application - PBT Phase 2 | Mode: Online
11 Dec, 2019 MAT Management Aptitude Test - Admit Card - CBT | Mode: Online
12 Dec, 2019 MAT Management Aptitude Test - Admit Card - PBT Phase 2 | Mode: Online
14 Dec, 2019 MAT Management Aptitude Test - Exam - CBT | Mode: Online
15 Dec, 2019 MAT Management Aptitude Test - Exam - PBT Phase 2 | Mode: Offline
20 Dec, 2019 - 03 Jan, 2020 XAT Xavier Aptitude Test - Admit Card | Mode: Online
22 Dec, 2019 MAT Management Aptitude Test - Result - PBT and CBT | Mode: Online
24 Dec, 2019 CMAT Common Management Admission Test - Admit Card | Mode: Online
05 Jan, 2020 XAT Xavier Aptitude Test - Exam | Mode: Online
12 Jan, 2020 (Tentative) XAT Xavier Aptitude Test - Answer Key | Mode: Online
14 Jan, 2020 (Tentative) XAT Xavier Aptitude Test - Others - Answer Key Objection Filing Deadline - Start Date | Mode: Online
28 Jan, 2020 CMAT Common Management Admission Test - Exam | Mode: Offline
31 Jan, 2020 XAT Xavier Aptitude Test - Result | Mode: Online
31 Jan, 2020 - 31 Mar, 2020 XAT Xavier Aptitude Test - Others - Score card | Mode: Online
18 Nov, 2019 - 01 Feb, 2020 ATMA AIMS Test for Management Admissions - Application - Fee Payment End Date | Mode: Online
01 Feb, 2020 - 03 Feb, 2020 ATMA AIMS Test for Management Admissions - Application - Registration end date | Mode: Online
05 Feb, 2020 ATMA AIMS Test for Management Admissions - Admit Card | Mode: Online
07 Feb, 2020 CMAT Common Management Admission Test - Result | Mode: Online
09 Feb, 2020 ATMA AIMS Test for Management Admissions - Exam | Mode: Online
13 Feb, 2020 ATMA AIMS Test for Management Admissions - Result | Mode: Online
08 Dec, 2019 MAT Management Aptitude Test - Exam - PBT Phase 1 | Mode: Offline
04 Dec, 2019 - 06 Dec, 2019 CAT Common Admission Test - Answer Key - Raise Objection | Mode: Online
04 Oct, 2019 - 05 Dec, 2019 MAT Management Aptitude Test - Application - PBT Phase 1 | Mode: Online
02 Dec, 2019 MAT Management Aptitude Test - Admit Card - PBT Phase 1 | Mode: Online
29 Nov, 2019 CAT Common Admission Test - Answer Key | Mode: Online
29 Nov, 2019 CAT Common Admission Test - Others - Response Sheet of CAT - Start Date | Mode: Online
24 Nov, 2019 CAT Common Admission Test - Exam | Mode: Online
23 Oct, 2019 - 24 Nov, 2019 CAT Common Admission Test - Admit Card | Mode: Online
16 Oct, 2019 CAT Common Admission Test - Others - Mock test - Start Date | Mode: Online
28 Sep, 2019 - 30 Sep, 2019 CAT Common Admission Test - Application Correction - Correction Date | Mode: Online
07 Aug, 2019 - 25 Sep, 2019 CAT Common Admission Test - Application | Mode: Online

Course Details

  • Mode: Full time
  • Duration: 2 Years

Post Graduate Diploma in Management (Marketing) program aims at providing young, enthusiastic minds, the power to shape their career paths and develop in-depth knowledge, analytical and innovative thinking, commitment, ethics and values. The two-year full-time program spread over six terms is envisioned to develop an integrated perspective of marketing function and give the students a strong foundation, necessary for assuming marketing roles.

PGDM (Marketing) program of Apeejay School of Management (ASM) is approved by All India Council for Technical Education (AICTE).

The program covers general management courses common to all functional areas of management with specialization in the selected areas of study. The curriculum structure consists of core courses and three specialization tracks i.e. Advertising & Brand Management, FMCG & Retail and BFSI-Marketing. Students have to choose any one specialization track. It also includes a 10-12 weeks’ summer internship project after completion of 3rd term and a research project spanning 4th, 5th & 6th Terms.

ASM is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at ASM is based on theory, cases, projects and experiential learning methods. All the courses are designed in a manner that accommodates latest trends in Management practices and research. 

PGDM(Marketing) program is designed to meet emerging marketing needs of the industry characterized by globalization, advancements in information and communication technologies and unbound entrepreneurial spirit across the world. ASM is conscious of the need of the corporate for managerial talent imbued with appropriate conceptual foundations, analytical skills, social sensitivity, ethical mind-set and ability to work in a highly competitive environment.

Want to know more about this course? Download Brochure

Admission Process

The Institute considers CAT / MAT / XAT / GMAT/ CMAT/ATMA scores for admission to its PGDM, PGDM- Marketing & PGDM- International Business programs. Based on merit, candidates who qualify on various parameters (CAT/ MAT etc. scores, graduation scores) will be called for Group Discussion, Personal Interview to be held at ASM Campus and possibly other cities in India (Punjab, U.P., etc.).

Students in the category of Foreign Nationals/ Persons of Indian origin (PIO) / Children of Indian workers in Gulf countries (FN/PIO/GQ), who are unable to take the above test in India, may opt for  GMAT.

The admissions are based on the following parameters:

  1. Previous academic performance – Candidates' academic performance at the undergraduate level, 12th and 10th levels will be reckoned for consideration for admission.
  2. Common Entrance Test (CET)- - The score of common entrance examinations like CAT, MAT, CMAT, ATMA etc is considered as per weightage assigned in the following table.
  3. Group discussion – The group discussion is generally held for about 25 minutes in which a maximum of 10 candidates participate in each group and interact with each other on a given topic. The candidates are evaluated by a panel on their initiative, logical content, group behavior, communication etc.
  4. Personal interview – It is a one to one interview between the candidate and a panel for about 10-15 minutes in which a candidate is evaluated on his personality, communication ability, functional knowledge, general awareness, orientation for a management course, etc.

During personal interview candidate may be asked about his/her background, strengths and weaknesses, career objectives, reasons for joining PGDM course, subjects studied at undergraduate level, current affairs related to business and industry etc.

Eligibility Criteria

Bachelor's Degree or equivalent (10+2+3) in any discipline with minimum 50% aggregate marks from a recognized Indian or foreign university. Candidates in their final year of Bachelor's degree are also eligible to apply (provided their aggregate marks up to the final year must be 50% or above), subject to meeting eligibility criteria and submitting proof latest by October 31, 2020.

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