Fee structure -
For the PGDM Marketing is as follows:
Post Graduate Diploma in Management (Marketing) program aims at providing young, enthusiastic minds, the power to shape their career paths and develop in-depth knowledge, analytical and innovative thinking, commitment, ethics and values. The two-year full-time program spread over six terms is envisioned to develop an integrated perspective of marketing function and give the students a strong foundation, necessary for assuming marketing roles.
PGDM (Marketing) program of Apeejay School of Management (ASM) is approved by All India Council for Technical Education (AICTE).
The program covers general management courses common to all functional areas of management with specialization in the selected areas of study. The curriculum structure consists of core courses and three specialization tracks i.e. Advertising & Brand Management, FMCG & Retail and BFSI-Marketing. Students have to choose any one specialization track. It also includes a 10-12 weeks’ summer internship project after completion of 3rd term and a research project spanning 4th, 5th & 6th Terms.
ASM is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at ASM is based on theory, cases, projects and experiential learning methods. All the courses are designed in a manner that accommodates latest trends in Management practices and research.
PGDM(Marketing) program is designed to meet emerging marketing needs of the industry characterized by globalization, advancements in information and communication technologies and unbound entrepreneurial spirit across the world. ASM is conscious of the need of the corporate for managerial talent imbued with appropriate conceptual foundations, analytical skills, social sensitivity, ethical mind-set and ability to work in a highly competitive environment.
The Institute considers CAT / MAT / XAT / GMAT/ CMAT/ATMA scores for admission to its PGDM, PGDM- Marketing & PGDM- International Business programs. Based on merit, candidates who qualify on various parameters (CAT/ MAT etc. scores, graduation scores) will be called for Group Discussion, Personal Interview to be held at ASM Campus and possibly other cities in India (Punjab, U.P., etc.).
Students in the category of Foreign Nationals/ Persons of Indian origin (PIO) / Children of Indian workers in Gulf countries (FN/PIO/GQ), who are unable to take the above test in India, may opt for GMAT.
The admissions are based on the following parameters:
During personal interview candidate may be asked about his/her background, strengths and weaknesses, career objectives, reasons for joining PGDM course, subjects studied at undergraduate level, current affairs related to business and industry etc.
Bachelor's Degree or equivalent (10+2+3) in any discipline with minimum 50% aggregate marks from a recognized Indian or foreign university. Candidates in their final year of Bachelor's degree are also eligible to apply (provided their aggregate marks up to the final year must be 50% or above), subject to meeting eligibility criteria and submitting proof latest by October 31, 2020.
Round 12 : Rank - 832
Round 11 : Rank - 832
Round 10 : Rank - 832
Round 09 : Rank - 832
Round 08 : Rank - 832
Round 07 : Rank - 832
Round 06 : Rank - 832
Round 05 : Rank - 832
Round 04 : Rank - 832
Round 03 : Rank - 832
Round 02 : Rank - 832
Round 01 : Rank - 832
Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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