CAT +5 More
Fee structure -
For the PGDM Marketing is as follows:
- Self Sponsored/SAARC Nations (INR) : 8,00,000
- FN/PIO/GQ (INR) : 8,50,000
|CMAT||23 Dec, 2020 - 22 Jan, 2021||Application | Mode: Online|
|23 Dec, 2020 - 23 Jan, 2021||Others - Last date for submission of exam fee | Mode: Online|
|25 Jan, 2021 - 30 Jan, 2021||Application Correction | Mode: Online|
|22 Feb, 2021||Exam | Mode: Online|
|27 Feb, 2021||Exam | Mode: Online|
|ATMA||21 Dec, 2020 - 07 Feb, 2021||Others - Last date to pay application fee | Mode: Online|
|21 Dec, 2020 - 08 Feb, 2021||Application | Mode: Online|
|21 Dec, 2020 - 09 Feb, 2021||Others - Last date for printing filled in application form | Mode: Online|
|10 Feb, 2021||Admit Card | Mode: Online|
|14 Feb, 2021||Exam | Mode: Online|
|19 Feb, 2021||Result | Mode: Online|
|MAT||04 Jan, 2021 - 14 Feb, 2021||Application - CBT | Mode: Online|
|16 Feb, 2021||Admit Card - CBT | Mode: Online|
|20 Feb, 2021||Exam - CBT | Mode: Online|
|04 Jan, 2021 - 01 Mar, 2021||Application - PBT | Mode: Online|
|03 Mar, 2021||Admit Card - PBT | Mode: Online|
|05 Mar, 2021 - 10 Mar, 2021||Admit Card - IBT | Mode: Online|
|06 Mar, 2021||Exam - PBT | Mode: Offline|
|08 Mar, 2021 - 13 Mar, 2021||Exam - IBT | Mode: Online|
|04 Jan, 2021 - 09 Mar, 2021||Application - IBT | Mode: Online|
|GMAT||20 Apr, 2020 - 21 Feb, 2021||Application - Appointments for test date | Mode: Online|
|CAT||25 Jul, 2021 (Tentative)||Advertisement - Notice | Mode: Online|
|02 Aug, 2021 - 20 Sep, 2021 (Tentative)||Application - Start Date | Mode: Online|
|24 Sep, 2021 - 27 Sep, 2021 (Tentative)||Application Correction - Start Date | Mode: Online|
|15 Oct, 2021 - 28 Nov, 2021 (Tentative)||Others - Mock Test | Mode: Online|
|25 Oct, 2021 - 28 Nov, 2021 (Tentative)||Admit Card - Start Date | Mode: Online|
|28 Nov, 2021 (Tentative)||Exam - Exam Date | Mode: Online|
|06 Dec, 2021 - 10 Dec, 2021 (Tentative)||Answer Key - Response Sheet | Mode: Online|
|01 Jan, 2022 (Tentative)||Result - Result Date | Mode: Online|
|XAT||18 Jan, 2021||Result - Result date | Mode: Online|
|08 Jan, 2021||Answer Key | Mode: Online|
|05 Jan, 2021||Others - Release of response sheet | Mode: Online|
|21 Dec, 2020 - 03 Jan, 2021||Admit Card | Mode: Online|
|03 Jan, 2021||Exam | Mode: Online|
|12 Sep, 2020 - 10 Dec, 2020||Application | Mode: Online|
|07 Sep, 2020||Advertisement | Mode: Online|
- Mode: Full time
- Duration: 2 Years
Post Graduate Diploma in Management (Marketing) program aims at providing young, enthusiastic minds, the power to shape their career paths and develop in-depth knowledge, analytical and innovative thinking, commitment, ethics and values. The two-year full-time program spread over six terms is envisioned to develop an integrated perspective of marketing function and give the students a strong foundation, necessary for assuming marketing roles.
PGDM (Marketing) program of Apeejay School of Management (ASM) is approved by All India Council for Technical Education (AICTE).
The program covers general management courses common to all functional areas of management with specialization in the selected areas of study. The curriculum structure consists of core courses and three specialization tracks i.e. Advertising & Brand Management, FMCG & Retail and BFSI-Marketing. Students have to choose any one specialization track. It also includes a 10-12 weeks’ summer internship project after completion of 3rd term and a research project spanning 4th, 5th & 6th Terms.
ASM is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at ASM is based on theory, cases, projects and experiential learning methods. All the courses are designed in a manner that accommodates latest trends in Management practices and research.
PGDM(Marketing) program is designed to meet emerging marketing needs of the industry characterized by globalization, advancements in information and communication technologies and unbound entrepreneurial spirit across the world. ASM is conscious of the need of the corporate for managerial talent imbued with appropriate conceptual foundations, analytical skills, social sensitivity, ethical mind-set and ability to work in a highly competitive environment.
The Institute considers CAT / MAT / XAT / GMAT/ CMAT/ATMA scores for admission to its PGDM, PGDM- Marketing & PGDM- International Business programs. Based on merit, candidates who qualify on various parameters (CAT/ MAT etc. scores, graduation scores) will be called for Group Discussion, Personal Interview to be held at ASM Campus and possibly other cities in India (Punjab, U.P., etc.).
Students in the category of Foreign Nationals/ Persons of Indian origin (PIO) / Children of Indian workers in Gulf countries (FN/PIO/GQ), who are unable to take the above test in India, may opt for GMAT.
The admissions are based on the following parameters:
- Previous academic performance – Candidates' academic performance at the undergraduate level, 12th and 10th levels will be reckoned for consideration for admission.
- Common Entrance Test (CET)- - The score of common entrance examinations like CAT, MAT, CMAT, ATMA etc is considered as per weightage assigned in the following table.
- Group discussion – The group discussion is generally held for about 25 minutes in which a maximum of 10 candidates participate in each group and interact with each other on a given topic. The candidates are evaluated by a panel on their initiative, logical content, group behavior, communication etc.
- Personal interview – It is a one to one interview between the candidate and a panel for about 10-15 minutes in which a candidate is evaluated on his personality, communication ability, functional knowledge, general awareness, orientation for a management course, etc.
During personal interview candidate may be asked about his/her background, strengths and weaknesses, career objectives, reasons for joining PGDM course, subjects studied at undergraduate level, current affairs related to business and industry etc.
Bachelor's Degree or equivalent (10+2+3) in any discipline with minimum 50% aggregate marks from a recognized Indian or foreign university. Candidates in their final year of Bachelor's degree are also eligible to apply (provided their aggregate marks up to the final year must be 50% or above), subject to meeting eligibility criteria and submitting proof latest by October 31, 2020.