Master of Business Administration in Sales and Retail Marketing (MBA) is a two-year full-time postgraduate course offered by Chitkara University, Patiala.
Retail Management is the process of promoting greater sales and customer satisfaction by gaining a better understanding of the consumers of goods and services produced by a company. The program curriculum covers a range of issues related to service operations, consumer behaviour, sales management, marketing management, visual merchandising, category management and supply chain issues related to business. With an emphasis on Retail Management and Marketing topics, the program also explores key developments and trends in this area through a range of workshops and consultancy projects. Regular practical projects and dissertations are compulsory during the course. Students are also aided with internships in the final year of their program and placed with our partner organisations in various domains such as Banking, FMCG, Retail and Telecom for six months. Students are presented with the option of choosing their domain in Term – 6 of the program, and are trained exclusively for that sector in the last six months of the program.
Admission to the MBA Program at Chitkara Business School is based on the merit ranking in CAT / MAT / NMAT / XAT / CMAT score followed by group discussions and personal interviews. Applicants who have not taken any of the above-mentioned entrance examinations shall have to take Chitkara University Test with group discussions and personal interviews. The decision of the jury will be final.
Round 12 : Rank - 832
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Round 01 : Rank - 832
Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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