The Language of Design: Form and Meaning
Coursera is offering basic composition of The language and its meaning in this programme for teaching associated with graphic designing.
Beginner
Online
5 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Coursera has designed the language of design: form and meaning certification course that focuses more on critique as it is defined as a comprehensive and impartial analysis of the design created by a graphic designer. For designers, critique is considered to be an essential part of the designing process as it evaluates the work and estimates the outcome. Critique is something in which other’s ideas and views are executed in the process of designing. The language of design: form and meaning training course will bring in the vocabulary of designing for candidates better demonstration in the factors of critique.
Through this course, the candidates would be able to enhance their ability to communicate his opinions and feelings with his/her client and colleagues through graphics. The language of design: form and meaning classes course is appropriate for the candidates who want to refine and evolve analytic vocabulary which revolves around art and design. This course from Coursera will also evaluate and discuss particular works of design and how it is related to cultural context. It will be easy for candidates to learn this programme as it does not require any particular tools and software.
The Highlights
- Offered by CalArts
- Total online offering
- Beginners Level
- 8 hours approximate duration of course
- Available to access in different languages
- Electronically shared certificate
- Impart financial assistance
Programme Offerings
- online
- Practice Exercises
- Readings
- pre recorded modules
- assignments
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2480 | yes | Coursera |
The Language of Design Form and Meaning Fee Structure :
Type of Fee | Amount |
Programme Fees | Rs. 2,480 |
Eligibility Criteria
Work Experience
No previous work experience of the candidate is required to apply for this course.
Education
Candidates pursuing or have completed UI/UX Design Specialization or Graphic Design Specialization available on Coursera can apply for this course. The candidate may take this course during or after completion of either specialization.
Certification Qualifying Details
A candidate is eligible for a certificate of completion for The language of design: form and meaning programme if he/she has been selected for the “Purchase Course” category. The e-certificate is added to the accomplishments page of the student. Candidates can print the course certificate and add the same to the LinkedIn profile.
What you will learn
After completing The language of design: form and meaning course, the candidates would learn to develop their capacity in getting involved with a task of design in an unbiased way.
- The candidates would learn about the vocabulary of designing and executing it to the evaluation of the graphic design.
- The candidates would be able to create and persuade successful results in a design project that only focuses on personal taste.
- The candidates would engage in various key terms in context, visual form, and meaning for creating the design in an unbiased way.
Who it is for
The Language of Design: Form and Meaning by Coursera is designed for the following individuals: -
- Art Director
- Photojournalist
- Communications Manager
- Video Editor
- Web Designer
- Digital Photographer
- Graphic Artist
- Animator
- Publisher
- Cartoonist
Admission Details
Follow the instructions below to apply for The language of design: form and meaning programme:
Step 1: The official page of the programme https://www.coursera.org/learn/design-language needs to be clicked initially.
Step 2: Click on “Enrol for free”. Thereafter sign up from either Google ID or Facebook ID. This will create a dedicated Dashboard for the programme.
Step 3: Thereafter the candidate can choose from -“Purchase Course” or “Full Course, No Certificate”.
Step 4: On selecting “Purchase Course”, you will have to enter your billing details and choose a payment method. In another option, candidates will not be able to get the certificate of completion.
Step 5: When the transaction is complete, candidates will receive a confirmation of your enrolment.
The Syllabus
Videos
- Course Introduction
- Defining Critique
- Using the Lexicon and the Critique Framework
- Who this course is for
- Why Peer Review?
- Peer Review Tips
- How to apply feedback
Readings
- About the Critique Framework
- How to Pass This Course
- Academic Integrity
- About CalArts and the Program in Graphic Design
- What is peer review?
- Instructor Presence and Staff Support
- Forum Guidelines
- Requesting Peer Reviews
Discussion Prompt
- Introduce Yourself
Videos
- Introduction: Audience/Context/Culture
- Thinking Through Making Form
- Audience
- Visual Language & Cultural Hierarchy
- Agenda and function
Readings
- Lexicon and Bibliography: Audience/Context/Culture
- Instructor Critique: Audience/Culture/Context
Assignment
Audience / Context / Culture
Peer Review
- Audience/Context/Culture
Discussion Prompt
- Audiences as User-Creators
Videos
- Introduction to Week 2
- Introduction: Basics of Visual Form
- Visual Contrast: Scale, Shape, Color, and Value
- Visual Contrast: Line, Texture, Direction, and Movement
- Contrast and Visual Hierarchy
- Legibility and Readability
- Sharpening and Leveling
- Composition: Figure/Ground (from Introduction to Imagemaking)
- Case Study/Demonstration Critique 1: April Greiman poster
- Case Study/Demonstration Critique 2: Raymond Scott Poster
- Case Study/Demonstration Critique 3: Superbad poster
Readings
- Lexicon and Bibliography: Basics of Form
- Case Study/Demonstration Critiques: Introduction
Assignment
- Basics of Form
Videos
- Introduction to Week 3
- Denotation and Connotation
- Visual Icons, Similes, Symbolism, Metaphors, and Themes
- Cliche, Pastiche, Appropriation, Parody, and Satire
- Narrative / Sequence / Storytelling
Readings
- Lexicon and Bibliography: Meaning and Concept
- Instructor Critique: Narrative/Sequence
Assignment
Meaning and Concept
Peer Review
- Peer Review: Narrative / Sequence (Optional)
Videos
- Introduction to Week 4
- Agenda and Authorship
- Why does the design look contemporary?
- Synthesizing the Lexicon, Part 1
- Synthesizing the Lexicon, Part 2
- Synthesizing the Lexicon, Part 3
- Synthesizing the Lexicon, Part 4
Assignment
Synthesis
Peer Review
- Synthesis
Instructors
CalArts Frequently Asked Questions (FAQ's)
To make it easy for foreign students, the subtitles for the programme are available in English, Russian, Spanish, French, Portuguese (Brazilian), and French.
To access the study material mediums like mobile devices or computers along with the internet would be needed to complete the course successfully.
There are two instructors for The Language of Design: Form and Meaning. The details of the instructors are mentioned below:
1. Yasmin Khan Gibson is the Programme Director of Graphic Designing at California Institute of the Arts.
2. Randy Nakamura is the Adjunct Professor in MFA Design at California Institute of the Arts.
The programme offers “Full Course, No Certificate” option that would let the candidates see the course materials and get grades after submitting the assignments but they won’t get the certificate.
This is an appropriate programme for the following individuals:
- Candidates who are practising graphic designing at all levels
- Aspiring students of design or art programs
- Teachers teaching subjects like visual art or design