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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Coursera has designed the language of design: form and meaning certification course that focuses more on critique as it is defined as a comprehensive and impartial analysis of the design created by a graphic designer. For designers, critique is considered to be an essential part of the designing process as it evaluates the work and estimates the outcome. Critique is something in which other’s ideas and views are executed in the process of designing. The language of design: form and meaning training course will bring in the vocabulary of designing for candidates better demonstration in the factors of critique.

Through this course, the candidates would be able to enhance their ability to communicate his opinions and feelings with his/her client and colleagues through graphics. The language of design: form and meaning classes course is appropriate for the candidates who want to refine and evolve analytic vocabulary which revolves around art and design. This course from Coursera will also evaluate and discuss particular works of design and how it is related to cultural context. It will be easy for candidates to learn this programme as it does not require any particular tools and software.

The Highlights

Offered by CalArts
Total online offering
Beginners Level
8 hours approximate duration of course
Available to access in different languages
Electronically shared certificate
Impart financial assistance

Programme Offerings

online
Practice Exercises
Readings
pre recorded modules
assignments

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 2381	yes	Coursera

Fee detail for the course The language of design: form and meaning is given below –

Fee Structure:

Type of Fee	Amount (in Rs.)
Programme Fees	Rs. 2,381

Eligibility Criteria

Work Experience

No previous work experience of the candidate is required to apply for this course.

Education

Candidates pursuing or have completed UI/UX Design Specialization or Graphic Design Specialization available on Coursera can apply for this course. The candidate may take this course during or after completion of either specialization.

Certification Qualifying Details

A candidate is eligible for a certificate of completion for The language of design: form and meaning programme if he/she has been selected for the “Purchase Course” category. The e-certificate is added to the accomplishments page of the student. Candidates can print the course certificate and add the same to the LinkedIn profile.

What you will learn

Designing skills

After completing The language of design: form and meaning course, the candidates would learn to develop their capacity in getting involved with a task of design in an unbiased way.

The candidates would learn about the vocabulary of designing and executing it to the evaluation of the graphic design.
The candidates would be able to create and persuade successful results in a design project that only focuses on personal taste.
The candidates would engage in various key terms in context, visual form, and meaning for creating the design in an unbiased way.

Who it is for

Graphic Designer

The Language of Design: Form and Meaning by Coursera is designed for the following individuals: -

Art Director
Photojournalist
Communications Manager
Video Editor
Web Designer
Digital Photographer
Graphic Artist
Animator
Publisher
Cartoonist

Admission Details

Follow the instructions below to apply for The language of design: form and meaning programme:

Step 1: The official page of the programme https://www.coursera.org/learn/design-language needs to be clicked initially.

Step 2: Click on “Enroll for free”. Thereafter sign up from either Google ID or Facebook ID. This will create a dedicated Dashboard for the programme.

Step 3: Thereafter the candidate can choose from -“Purchase Course” or “Full Course, No Certificate”.

Step 4: On selecting “Purchase Course”, you will have to enter your billing details and choose a payment method. In another option, candidates will not be able to get the certificate of completion.

Step 5: When the transaction is complete, candidates will receive a confirmation of your enrollment.

The Syllabus

videos

Using the Lexicon and the Critique Framework
Course Introduction
Who this course is for
Defining Critique
Why Peer Review?
Peer Review Tips
How to apply feedback

Readings

Instructor Presence and Staff Support
Academic Integrity
About the Critique Framework
About CalArts and the Program in Graphic Design
Requesting Peer Reviews
How to Pass This Course
Forum Guidelines
What is peer review?

videos

Introduction: Audience/Context/Culture
Audience
Agenda and function
Visual Language & Cultural Hierarchy
Thinking Through Making Form

Readings

Instructor Critique: Audience/Culture/Context
Lexicon and Bibliography: Audience/Context/Culture

Practice Exercises

Audience / Context / Culture

videos

Composition: Figure/Ground (from Introduction to Imagemaking)
Contrast and Visual Hierarchy
Introduction to Week 2
Sharpening and Leveling
Visual Contrast: Scale, Shape, Color, and Value
Case Study/Demonstration Critique 1: April Greiman poster
Legibility and Readability
Case Study/Demonstration Critique 2: Superbad poster
Case Study/Demonstration Critique 3: Raymond Scott Poster
Visual Contrast: Line, Texture, Direction, and Movement
Introduction: Basics of Visual Form

Readings

Case Study/Demonstration Critiques: Introduction
Lexicon and Bibliography: Basics of Form

Practice Exercises

Basics of Form

videos

Visual Icons, Similes, Symbolism, Metaphors, and Themes
Introduction to Week 3
Narrative / Sequence / Storytelling
Denotation and Connotation
Cliche, Pastiche, Appropriation, Parody, and Satire

Readings

Instructor Critique: Narrative/Sequence
Lexicon and Bibliography: Meaning and Concept

Practice Exercises

Meaning and Concept

videos

Synthesizing the Lexicon, Part 1
Synthesizing the Lexicon, Part 2
Synthesizing the Lexicon, Part 3
Synthesizing the Lexicon, Part 4
Introduction to Week 4
Why does the design look contemporary?
Agenda and Authorship

Practice Exercise

Synthesis

Instructors

CalArts Frequently Asked Questions (FAQ's)

1: How to learn the online The Language of Design: Form and Meaning programme in other languages?

To make it easy for foreign students, the subtitles for the programme are available in English, Russian, Spanish, French, Portuguese (Brazilian), and French.

2: What is required to complete the course?

To access the study material mediums like mobile devices or computers along with the internet would be needed to complete the course successfully.

3: Who are the instructors of this programme?

There are two instructors for The Language of Design: Form and Meaning. The details of the instructors are mentioned below:

1. Yasmin Khan Gibson is the Programme Director of Graphic Designing at California Institute of the Arts.

2. Randy Nakamura is the Adjunct Professor in MFA Design at California Institute of the Arts.

4: What happens in the option “Full Course, No Certificate” option?

The programme offers “Full Course, No Certificate” option that would let the candidates see the course materials and get grades after submitting the assignments but they won’t get the certificate.

5: Who would benefit from this The Language of Design: Form and Meaning online course?

This is an appropriate programme for the following individuals: