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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf Study, Virtual ClassroomVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesIIM Bangalore

    The Syllabus

    • What is market clearing price?
    • Understand price setters vs price takers, supply and demand curves.
    • Covid price increases/decreases/no-change

    • What is demand?
    • Price response functions
    • Revenue maximization
    • Elasticity 

    • Terms: (marginal cost, fixed cost, incremental cost), CM, operating margin, %margin, mark-up
    • Price optimization
    • Break-even sales change

    • Competition based heuristics
    • Understanding objectives and economic framework

    • Demand curves and pricing
    • Price discrimination
    • Game theory
    • Auctions

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