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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesIIM Bangalore

The Syllabus

  • What is market clearing price?
  • Understand price setters vs price takers, supply and demand curves.
  • Covid price increases/decreases/no-change

  • What is demand?
  • Price response functions
  • Revenue maximization
  • Elasticity 

  • Terms: (marginal cost, fixed cost, incremental cost), CM, operating margin, %margin, mark-up
  • Price optimization
  • Break-even sales change

  • Competition based heuristics
  • Understanding objectives and economic framework

  • Demand curves and pricing
  • Price discrimination
  • Game theory
  • Auctions

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