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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesMIT Cambridge

    The Syllabus

    • Mike Stonebraker Background
    • Andy Palmer Background
    • What It Means to be a Founder
    • What you will learn from this course

    • Examples of good ideas (Michael Stonebraker)
    • How to recognize good ideas (Andy Palmer)
    • How to develop good ideas (Michael Stonebraker)
    • How to differentiate “disruptive/innovative” from “crazy” (Andy Palmer)

    • Technical team (Michael Stonebraker)
    • IP Considerations (Michael Stonebraker)
    • Adult supervision (Michael Stonebraker)
    • Secrecy issues (Michael Stonebraker)
    • Partnership agreement among the team (Andy Palmer)

    • How to recognize talent (Michael Stonebraker)
    • How to recruit talent (Andy Palmer)
    • What to do if this step fails (Michael Stonebraker)

    • Customer acquisition strategies (Andy Palmer)
    • Salesmanship and accountability (Andy Palmer)

    • Being selective – quality vs. quantity (Andy Palmer)
    • The pitch deck – managing expectations (Andy Palmer)
    • The rock fetch (Michael Stonebraker)
    • You need a “lead investor” – aka the leap of faith (Andy Palmer)

    • It’s not about cash flows and spreadsheets (Andy Palmer)
    • What to ask for (Michael Stonebraker)
    • Sample terms (Andy Palmer)
    • What to watch out for (Michael Stonebraker)

    • Building great software vs. building a prototype (Michael Stonebraker)
    • Common technical mistakes (Michael Stonebraker)
    • You may get screwed (Michael Stonebraker)
    • How to manage the VCs (Michael Stonebraker)
    • Common business mistakes (Andy Palmer)

    • Lanka Internet Services Ltd.
    • Vertica Systems
    • Locu
    • Cilk Arts, Inc.

    • It’s about your risk profile and your mission, dammit (Andy Palmer)
    • Walking the line between academia and commercial (Michael Stonebraker)
    • My Top 10 (Andy Palmer)
    • My Top 10 (Michael Stonebraker)

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