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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesMIT Cambridge

The Syllabus

  • Mike Stonebraker Background
  • Andy Palmer Background
  • What It Means to be a Founder
  • What you will learn from this course

  • Examples of good ideas (Michael Stonebraker)
  • How to recognize good ideas (Andy Palmer)
  • How to develop good ideas (Michael Stonebraker)
  • How to differentiate “disruptive/innovative” from “crazy” (Andy Palmer)

  • Technical team (Michael Stonebraker)
  • IP Considerations (Michael Stonebraker)
  • Adult supervision (Michael Stonebraker)
  • Secrecy issues (Michael Stonebraker)
  • Partnership agreement among the team (Andy Palmer)

  • How to recognize talent (Michael Stonebraker)
  • How to recruit talent (Andy Palmer)
  • What to do if this step fails (Michael Stonebraker)

  • Customer acquisition strategies (Andy Palmer)
  • Salesmanship and accountability (Andy Palmer)

  • Being selective – quality vs. quantity (Andy Palmer)
  • The pitch deck – managing expectations (Andy Palmer)
  • The rock fetch (Michael Stonebraker)
  • You need a “lead investor” – aka the leap of faith (Andy Palmer)

  • It’s not about cash flows and spreadsheets (Andy Palmer)
  • What to ask for (Michael Stonebraker)
  • Sample terms (Andy Palmer)
  • What to watch out for (Michael Stonebraker)

  • Building great software vs. building a prototype (Michael Stonebraker)
  • Common technical mistakes (Michael Stonebraker)
  • You may get screwed (Michael Stonebraker)
  • How to manage the VCs (Michael Stonebraker)
  • Common business mistakes (Andy Palmer)

  • Lanka Internet Services Ltd.
  • Vertica Systems
  • Locu
  • Cilk Arts, Inc.

  • It’s about your risk profile and your mission, dammit (Andy Palmer)
  • Walking the line between academia and commercial (Michael Stonebraker)
  • My Top 10 (Andy Palmer)
  • My Top 10 (Michael Stonebraker)

Instructors

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