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Online
8 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | St Xavier's University, Kolkata |
The Syllabus
- Concept of advertising
- Integrated marketing communication
- Classification of advertising
- History of Advertising in India – Part 1
- History of Advertising in India – Part 2
- Capitalism and the Advertising Industry
- Theories of Advertising - Information, Service, Ideology
- Grammar of Advertisements – print, audio-visual
- Models for marketing communication: DAGMAR and AIDAS
- Maslow's Hierarchy model
- Media in advertising: Print media
- Media in advertising: Electronic media
- Media in advertising: Other media
- Segmentation, Positioning and Targeting
- Media Planning
- Market strategy and Branding
- Advertising agencies: concept and functions
- Testing of advertising: Pre testing and Post testing
- Analysis of Advertisements Part I
- Analysis of Advertisements Part I
- Ethical Issues in Advertising –Regulatory Bodies
Instructors
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