Search Colleges, Exams, Schools & more
Login
IIT MadrasIIT BombayIIT DelhiIIT KanpurIIT RoorkeeIIT KharagpurIIT GuwahatiIIT HyderabadIIT Tiruchirappalli
Aligarh Muslim UniversityJamia Millia IslamiaJawaharlal Nehru UniversityUniversity of DelhiUniversity of HyderabadBanaras Hindu UniversityCalcutta UniversityGuru Gobind Singh Indraprastha UniversityJadavpur UniversityAndhra UniversityOsmania UniversityCochin University of Science and TechnologyBharathiar University
Manipal Academy Of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVIT VelloreSIMATS ChennaiBITS PilaniUPES DehradunAmity University NoidaLovely Professional UniversitySiksha 'O' Anusandhan, BhubaneswarKIIT UniversitySRM UniversityChrist UniversityShoolini University
PAU LudhianaTNAU CoimbatoreANGRAU GunturIARI New DelhiCCSHAU HisarIVRI BareillyUAS BangaloreJAU JunagadhAnand Agricultural University, Anand
Indian Institute of Science, BangaloreHomi Bhabha National Institute, MumbaiInstitute of Chemical Technology, MumbaiTata Institute of Fundamental Research, MumbaiIndian Agricultural Research Institute, New DelhiJawaharlal Nehru Centre for Advanced Scientific Research, BangaloreIndian Law Institute, New Delhi
Birla Institute of Technology and Science, PilaniManipal Academy of Higher Education, ManipalAmrita Vishwa Vidyapeetham, CoimbatoreVellore Institute of Technology, VelloreSRM Institute of Science and Technology, ChennaiSymbiosis International University, PuneJSS Academy of Higher Education and Research, MysuruThapar Institute of Engineering and Technology, PatialaShanmugha Arts Science Technology Research and Academy, ThanjavurKalinga Institute of Industrial Technology, Bhubaneswar
DTU DelhiJamia Hamdard, New DelhiNSUT DelhiGGSIPU DelhiBULMIM New DelhiISBF DelhiFOSTIIMA Business School, Delhi
VJTI MumbaiHomi Bhabha National Institute, MumbaiTCET MumbaiNMIMS MumbaiMumbai UniversityTISS MumbaiBombay Hospital College Of Nursing, MumbaiICT MumbaiASMSOC Mumbai
Anna UniversityMadras UniversitySathyabama UniversityVels UniversitySaveetha UniversitySRI Ramachandra Medical CollegeMadras Christian CollegeLoyola CollegeCrescent CollegeHITS ChennaiGreat Lakes Institute of Management Chennai
Jadavpur University, KolkataIISER KolkataPresidency University, KolkataHeritage Institute Of Technology Management Education Centre, KolkataGuru Nanak Institute Of Hotel Management, KolkataJ D Birla Institute Department Of Management, KolkataLoreto College, KolkataIPGMER Kolkata
Online
8 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | St Xavier's University, Kolkata |
The Syllabus
- Concept of advertising
- Integrated marketing communication
- Classification of advertising
- History of Advertising in India – Part 1
- History of Advertising in India – Part 2
- Capitalism and the Advertising Industry
- Theories of Advertising - Information, Service, Ideology
- Grammar of Advertisements – print, audio-visual
- Models for marketing communication: DAGMAR and AIDAS
- Maslow's Hierarchy model
- Media in advertising: Print media
- Media in advertising: Electronic media
- Media in advertising: Other media
- Segmentation, Positioning and Targeting
- Media Planning
- Market strategy and Branding
- Advertising agencies: concept and functions
- Testing of advertising: Pre testing and Post testing
- Analysis of Advertisements Part I
- Analysis of Advertisements Part I
- Ethical Issues in Advertising –Regulatory Bodies
Instructors
Similar College
Similar Courses
Indian Institute of Technology Indian School of Mines Dhanbad via SwayamNPTEL
Years 1Free
Boston Institute of Analytics
Months 10Free
More Courses by St Xavier's University, Kolkata
St Xavier's University, Kolkata
Years 4
Beginner Full time5.53 L
Explore on Careers360
Knowledge Boosters
Student Community: Where Questions Find Answers