Advertisement and Media
Online
8 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | St Xavier's University, Kolkata |
The Syllabus
- Module 1: Concept of advertising
- Module 2: Integrated marketing communication
- Module 3: Classification of advertising
- Module 4: History of Advertising in India – Part 1
- Module 5: History of Advertising in India – Part 2
- Module 6: Capitalism and the Advertising Industry
- Module 7: Theories of Advertising - Information, Service, Ideology
- Module 8: Grammar of Advertisements – print, audio-visual
- Module 9: Models for marketing communication: DAGMAR and AIDAS
- Module 10: Maslow's Hierarchy model
- Module 11: Media in advertising: Print media
- Module 12: Media in advertising: Electronic media
- Module 13: Media in advertising: Other media
- Module 14: Segmentation, Positioning and Targeting
- Module 15: Media Planning
- Module 16: Market strategy and Branding
- Module 17: Advertising agencies: concept and functions
- Module 18: Testing of advertising: Pre testing and Post testing
- Module 19: Analysis of Advertisements Part I
- Module 20: Analysis of Advertisements Part I
- Module 21: Ethical Issues in Advertising –Regulatory Bodies