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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    EnglishSelf StudyVideo and Text Based

    Courses and Certificate Fees

    Certificate AvailabilityCertificate Providing Authority
    yesSt Xavier's University, Kolkata

    The Syllabus

    • Concept of advertising 
    • Integrated marketing communication

    • Classification of advertising 
    • History of Advertising in India – Part 1

    • History of Advertising in India – Part 2
    • Capitalism and the Advertising Industry

    • Theories of Advertising - Information, Service, Ideology 
    •  Grammar of Advertisements – print, audio-visual
    • Models for marketing communication: DAGMAR and AIDAS

    •  Maslow's Hierarchy model 
    • Media in advertising: Print media
    • Media in advertising: Electronic media

    • Media in advertising: Other media
    • Segmentation, Positioning and Targeting 
    • Media Planning

    • Market strategy and Branding 
    • Advertising agencies: concept and functions
    • Testing of advertising: Pre testing and Post testing

    • Analysis of Advertisements Part I
    • Analysis of Advertisements Part I
    • Ethical Issues in Advertising –Regulatory Bodies

    Instructors

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