Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Programme offered by the course era by Duke university to satisfy the candidates to know the societal values and what is an advertisement meant by. Coursera is an online platform where several valuable courses are handled by professional guides and industrial experts systematically and reliably. However, there is online platform guidance and instructions.

Society is a mixture of values, ethics, and behaviour of mankind where everyone takes part both individually and in the group. There is a responsibility for everyone to make the society and to take part in society. The course is helpful here in this aspect to know our major roles and responsibilities. Every work we have done had an impact on advertising too and the major objective of this course is to know the interrelationship between Advertising and Society

Coursera is an online platform where 10,000+ courses are available online. The content on Coursera and video quality are up to the student's expectations. The lectures will associate theoretical frameworks and appear to be most engaging to students.

The Highlights

7 weeks programme
Digital certification
Sharable in LinkedIn and others with financial aid.
Online platform video lectures with advanced professors
Division of courses into a module
Approximately 11 hours to complete the course with assignments
Certification by Coursera
Offered by Duke University

Programme Offerings

Lectures
Powerpoint slides
TV commercials
print advertisement

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 2368	yes	Coursera

Candidates who apply for financial aid will get fee concessions or free courses for the first application only.
If the candidate needs no certificate the course is free and he can access all the study materials and view videos
The programme fees charged with the certificate are Rs. 2,368.

Advertising and Society Fees

Type of course	Charges	Amount in Rs.
With certificate	Applicable if the candidate completes all assignments	Rs.2,368
Without certificate	Not applicable	No charges
Financial aid	Free for a first course or scholarship	No charges

Eligibility Criteria

There is no recommended background to take part in this course and everyone is welcomed to take part in this online course. But students should be from any recognized university or college.

Work Experience

There is no work experience regarding this course and everyone can take part in this course.

Education

No education qualifications are needed to join the Advertising and Society programme and any candidate with any specified background can apply. But some rules should be followed:

Students should be from any of the recognized universities or colleges.
Candidates should sign up only with university or college mail.

Certification qualifying details

The candidate who needs a certificate has to complete all the assignments in the given tenure and should pay for the certificate.
Otherwise, no certificate will be given but they can take part in the programme and access all the materials.

What you will learn

CreativityAdvertising skills

The programme Advertising and Society can be used to learn the aspects of:

Candidates will learn advertising requirements and how it is useful in career and its connection to capitalist society
To know the need for advertising and the societal values that are considered in advertising in various cultures and its importance in the industrial sector
To learn the history of advertising and how to establish the best means of communication between companies and prospective clients.

Who it is for

Advertising ManagerMultimedia Specialist

The programme Advertising and Society welcomes everyone to take part in the programme regardless of their qualification.

Application Details

Applicants should be followed the below steps to get enrolled in the course Advertising and Society:

Step-1: Visit the course page.

Step-2: Click enroll for free and select the payment course or non-payment course.

Step-3: Fill the application form and apply for financial aid to get a scholarship or free course for eligible candidates.

Step-4: If the candidate applied for financial aid then the candidate will receive mail whether he/she is applicable or not.

Step-5: If the candidate selects the payment mode course he will get a certificate and can access all the materials provided by the course.

Step-6: Finally enrolment confirmation will be received in mal and the candidate can take part in the course.

The Syllabus

Videos

What Is Advertising?
A Brief History of Advertising in America
Media and Advertising
About the Hartman Center at Duke University
About the Advertising Educational Foundation

Readings

What Is Advertising?

Practice Exercise

Week 1 Quiz

Videos

Subliminal Advertising
Public Perception of the Advertising Profession
Ethics and Advertising

Readings

Am I Being Manipulated?

Practice Exercise

Week 2 Quiz

Videos

How Ads Mean What They Do to Us
Interpreting TV Commercials
Thinking about Interpretation

Reading

What's in an Ad Beyond That Which Meets the Eye?

Practice Exercise

Week 3 Quiz

Videos

How Do Ads Get Made?
Creativity Case Study
The Role of Research in Advertising

Reading

How Do Ads Get Made?

Practice Exercise

Week 4 Quiz

Videos

Gender Representations in Ads - Part 1
Gender Representations in Ads - Part 2
Depictions of Gender in Mad Men

Reading

What Do Ads Teach Us about Race, Class, Gender and Sexuality?

Practice Exercise

Week 5 Quiz

Videos

Does Sex Sell? - Part 1
Does Sex Sell? - Part 2
Niche Marketing: Gay Consumers

Reading

Does Sex Sell?

Practice Exercise

Week 6 Quiz

Videos

What's the Future of Advertising? - Part 1
What's the Future of Advertising? - Part 2
What's the Future of Advertising? - Part 3

Reading

What's the Future of Advertising?

Practice Exercise

Week 7 Quiz

Instructors

Duke University, Durham Frequently Asked Questions (FAQ's)

1: Can I quit if I don’t want to take part in the programme after enrolment?

If the candidate is not active within 5 weeks of the given 7 weeks of the programme the candidate’s account automatically deactivated but he can take part in another course.

2: If I complete all assessments and do not pay the fee will I get a certificate?

The candidate will get a certificate only if he completes all assignments and pays the fee.

3: I am from an accounts background. Can I take part in the course?

Candidates from any background can take part in the course. This programme is not confined to any one discipline.

4: If I skip classes can I view it again?

Candidates can view any time after posting the video there are no live sessions and recording. Candidates can watch the video in his free time.

5: In Coursera every course is free?

No, some courses are free and some are payable according to the subject and Professors' decisions.