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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Understanding User Needs certification course focuses on techniques essential to interact with existing or potential users, and retrieve information about – what is it they do currently, love, hate, need, and more.

The objective of the certification course is to examine and understand human behaviour and capabilities, as they relate to UX design. That is a crucial part of the process because to design effective interactive systems; you need to gauge the capabilities of the people who will be using these systems.

The Understanding User Needs training course is part of the User Experience Research and Design specialization programme being offered by the University of Michigan. It is the second of six courses in this series. Learners can complete the this online course in approximately ten hours, after which they can buy the course completion certificate and attach it to their CV/Resume.

The Highlights

Beginner level course
Approximately 10 hours to complete
Self-paced education
Flexible deadlines
100% Online
English subtitles
Shareable certificate by Coursera
Financial aid available
Offered by the University of Michigan

Programme Offerings

Pre-recorded Video Lectures
financial aid
Practice Exercises
100% online course
Flexible Deadlines
video transcript
Shareable Certificate
Hands-on project

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

Coursera has 3 different plans for the Understanding User Needs certification fee. It depends on a monthly basis where for a month the charge is

Understanding User Needs Fee Structure:

Description	Amount
Fee for 1 month	Rs. 4,023
Fee for 3 months	Rs. 8,046
Fee for 6 months	Rs. 12,069

Eligibility Criteria

Since the Understanding User Needs online course is a beginner-level course, there are no prerequisites to join the certification course.

Certificate Qualifying Details

Moreover, to earn the Understanding User Needs certificate by Coursera, candidates need to watch the video lectures, complete the practise exercises and go through the reading material at the end of each module.

What you will learn

Designing skills

After completing the Understanding User Needs certification syllabus, candidates will have a thorough understanding of the following concepts related to UX design:

User needs assessment
Qualitative research
End-to-end methodology for qualitative research
Semi-structured interviews
In-situ observation
Affinity walls

Who it is for

UI DesignerUX Architect

If you want to become a specialist in UX research, and ultimately aim to understand the neds of the consumer better then this course is for you. Moreover, if you want to become a UX architect then can surely pursue this programme.

Admission Details

Candidates can join the Coursera Understanding User Needs classes by following the steps given below:

Visit the official website of Coursera: https://www.coursera.org/.
Search for “Understanding User Needs” to find the course.
On the course page, in the top right corner, click the “Join for Free” button.
Create an account on Coursera or log in if you already have an account on Coursera.

Application Details

No separate application form is required for the certification course. Candidates can apply for the Understanding User Needs course and get access to the learning material for free just by signing up.

The Syllabus

Videos

Introduction to User Needs Assessment
User Needs Assessment Mini-Project
Overview of Qualitative Research

Readings

Welcome Announcement
Course Syllabus
Help Us Learn More About You!
Mini-Project Assignment Handout
Stop! Did you score a 70% on your first peer assessment?

Practice Exercise

User Needs Assessment and Qualitative Research
Learn to Grade: Decide on a Mini-Project
Peer Review 1 Self-Check

Videos

Semi-Structured Interviews
Good Practices for Interview Protocols
Components of an Interview Protocol

Readings

Resource: Interview Protocol Template
Interview Protocol Assignment Handout

Practice exercises

Interview Protocols
Learn to Grade: Write an Interview Protocol
Peer Review 2 Self-Check

Videos

Tips for Interviewing
Sample Think-Aloud Protocol
Sample Interview
Observing Users
Extracting Data from Interview

Readings

A Quick Note on the Upcoming Lecture
Interview and Data Extraction Assignment Handout

Practice exercises

Interviewing Tips
Peer Review 3 Self-Check

Videos

Affinity Walls
Analysing Qualitative Data

Readings

Affinity Wall Notes From the Previous Lecture
Affinity Wall Assignment Handout

Practice exercises

Affinity Walls
Peer Review 4 Self-Check

Videos

Variations on User Needs Assessments
Conclusion

Readings

Post-Course Survey
Attributions
Keep Learning with Michigan Online

Practice exercise

Whole Course

Instructors

UM–Ann Arbor Frequently Asked Questions (FAQ's)

1: How long will it take to complete the course?

Candidates can complete the Understanding User Needs online course in approximately 10 hours.

2: When will I receive my course certificate?

Candidates need to request for the certificate, as it is a paid feature. You can do so before, during or after completing the course named understanding user needs.

3: Which University is offering the Understanding User Needs online course?

The University of Michigan offers the certification course as part of their User Experience Research and Design Specialization programme. Understanding User Needs is the second course in a series of six.

4: Are there any practice exercises included in the course?

Yes, there are practice assignments, graded quizzes, and suggested readings at the end of each module. There are also a few mini-projects where candidates are required to apply the concepts learnt during the course.

5: Will I receive university credit for this Understanding User Needs training course?

No, the Understanding User Needs Course does not carry any university credit. But there is a possibility that some universities will accept Course Completion Certificates for credit.

6: Why should I enrol for this course from Coursera?

The instructors are qualified and experienced individuals in their respective fields., and Coursera uses pre-recorded videos, practice exercises, and suggested reading material with peer feedback as the medium of instruction. Also, nothing is time-bound, which signifies that applicants can learn at their own pace.