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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

This UX Research at Scale: Surveys, Analytics, Online Testing Certification Course explains and helps its learners to understand the market and helps them to conduct surveys according to their needs and requirements. These courses are very helpful for learners who are looking to study the market and create products according to that. This Course also provides learners with various benefits and shareable certificates.

The market is all about the requirements asked by the consumers and so market analysis and proper conduct of the market is necessary for excellent results. These researches help the market to grow and develop better services. This course offers learners about UX Research and its various components to be utilised in the career field. With a proper syllabus and excellent instructors, this course is a one-step destination for learners to gain proper knowledge about the particular topic.

The Highlights

Offered by University of Michigan
Certification by Coursera
18 hours course duration
Completely conducted online

Programme Offerings

online
Quiz
Practice Exercises
assignments

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

When the students choose the audit mode the UX Research at Scale: Surveys, Analytics, Online Testing certification fee is free but when the students need a mandatory end certificate, they may choose their time like 1 month, 3 months, and 6 months, and pay the course.

UX Research at Scale: Surveys, Analytics, Online Testing Course Fees Details

Head	Amount
Fee for 1 month	Rs. 4,023 /-
Fee for 3 months	Rs. 8,046 /-
Fee for 6 months	Rs. 12,069 /-

Eligibility Criteria

Certifying Qualification Details

The completion certificate for UX Research at Scale: Surveys, Analytics, Online Testing certification by Coursera will be given to the learners only after they complete assignments and syllabus. Additionally, they need to make the fee payment as well.

What you will learn

Knowledge of Digital Media analytics

Once the programme UX Research at Scale: Surveys, Analytics, Online Testing certification syllabus completes, the candidate will gain information on diversified areas:

Learners will learn how to use web analytics and analyse analytics data.
Learners will understand about developing A-B tests.
Learners will learn to set up and analyse remote unmoderated testing studies.
Learners will learn about the various types and uses of surveys in UX research and understand the survey population.
Learners will also be able to analyse and report on user surveys.

Who it is for

Data AnalystUX Architect

If you are keen to understand the perspectives of UX research by uncovering user characteristics, and needs then this programme has to be that ideal choice. Also, this programme will help students in their path to becoming a data analyst or an UX architect.

Admission Details

To seek admission in the UX Research at Scale: Surveys, Analytics, Online Testing classes, learners have to follow these points: -

Step 1: Learners need to click on this website, https://www.coursera.org/learn/ux-research-at-scale.

Step 2: A tab titled ‘Enroll for Free’ will appear which needs to be clicked. Thereafter the candidate will divert to sign up page. Create a login id and sign up. A dashboard will be assigned.

Step 3: Once this period ends, Next, the candidate has to make the monthly fee payment for accessing the programme as well as getting the certificate once it ends.

Step 4: The payment can be made via debit/credit card, net banking or any other mode.

The Syllabus

Vidoes

Course Introduction
Four Sources of Error
Ethics and UX Research
The Basics of UX Research
Understanding Error
Survey Terms

Readings

Welcome Announcement
Help Us Learn More about You

Practice exercise

Quiz: Survey Time

Vidoes

Survey Modes
Probability vs Non-Probability
Non-Probability Samples
Non-Probability Samples: Panels
Defining Your Population

Practice exercise

Quiz: Assessing Your Survey Knowledge

Videos

Nonresponse: Establishing Trust
Nonresponse: Increasing Benefits
Nonresponse: The Respondent Mindset
Nonresponse: Reducing Cost

Practice exercise

Quiz: Getting Responses

Videos

Defining Your Concept
Visual Design of Survey Questions
Open-Ended Questions
Basic Guidelines for Writing Questions
Closed-Ended Questions
Anatomy of a Survey Question
Designing Nominal Questions
Designing Ordinal Questions
Ethics of Survey Research
Common UX Survey Questions

Reading

Writing Survey Questions - Best Practices

Videos

Findings versus Reports
A Maturity Model
Interview: How Do People Practice UX Research at Scale Now

Readings

How Giant Websites Design for You
Introduction to About Research at Scale
UX Maturity Models, A Collection

Practice exercise

Quiz: About Research at Scale

Videos

All About Metrics
Let's Talk: The Practice of User Research
Research Questions and Website Analytics
Search Analytics

Readings

Analytics Dataset: Peer Assignment Setup
Introduction to Behavioral Analytics
Suggestions for Further Exploration
Metrics Glossary

Videos

A/B Testing vs Preference Testing
Ethics of A/B Testing
Conducting an A/B Study
Conducting Preference Testing
Between vs. Within Subjects

Readings

Preference Test: Peer Review Assignment Setup Part
Suggestions for Further Exploration
Keep Learning with Michigan Online
Preference Test: Example Survey Questions
Preference Test: Peer Assignment Setup Part
Final Thoughts
Course Feedback

Videos

Remote Moderated Testing
Remote Texting
Example Remote Unmoderated Test
Remote Unmoderated Testing

Readings

Download Data
Suggestions for Further Exploration
Introduction to Remote Testing
Informed Consent Form
Example Remote Test Script
Analysing Moderated Tests

Practice exercise

Remote Testing

Videos

About A/B Testing
A/B Testing vs Preference Testing
Conducting Preference Testing
Conducting an A/B Study
Between vs. Within Subjects
Ethics of A/B Testing

Readings

Preference Test: Peer Review Assignment Setup Part 1
Preference Test: Peer Assignment Setup Part 2
Preference Test: Example Survey Questions
Final Thoughts
Suggestions for Further Exploration
Course Feedback
Keep Learning with Michigan Online

Instructors

UM–Ann Arbor Frequently Asked Questions (FAQ's)

1: What are the facilities I can access after joining this course?

After joining this course, learners can access many facilities such as Certificate, Self-Paced Learning Classes, Course Videos & Readings along with practical which includes quizzes and assignments, Practice Quizzes, Proper Feedback.

2: When do I need to pay the UX Research at Scale: Surveys, Analytics, Online Testing programme fee amount?

Learners are required to pay the fee amount once they decide on obtaining a certificate from Coursera.

3: Is financial aid available?

Coursera offers financial aid to learners. They need to fill out the application form and will get the intimation about the approval via email.

4: What are the practical ways to learn UX Research at Scale: Surveys, Analytics, Online Testing online course?

Candidates can learn through quizzes, videos, reading materials, and assignments.

5: Am I entitled to get a refund for the fee paid?

Candidates are given 7 days of the free trial before they make the payment. Hence, the fee paid will not be refunded to the candidate.