- New Students Info
- Set Up Your Google Ads Account
- Google Ads Structure
- Networks
- Campaign Start & End Dates
- Campaign URL Options
- Dynamic Search Ads
- Location Targeting
- Languages
- Audiences: Types
- Audiences: Targeting
- Budget
- Bidding
- Automated Bid Strategies
- Manual CPC
- Ad Formulas
- Ad Schedule
- Ad Rotation
- Sitelink Extensions
- Callout Extensions
- Call Extensions
- Structured Snippet Extensions
- App Extensions
- Lead Form Extension
- Message Extensions
- Promotion Extensions
- Price Extensions
- Location Extensions
- Ad Groups Structure
- Set Up Your Ad Group
- Ads Rules
- Successful Text Ads Principles
- Set Up Your Text Ad
- Review Process Shortcut
- Billing
- Dashboard
Online
₹ 649 3,499
Quick facts
particular | details | |
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Google Adwords has transformed into Google Ad, a new product for Google's advertising functionality that makes creating web ad campaigns that deliver fruitful information for businesses simpler and quicker than ever. The Complete Google Ads Masterclass (Former Google AdWords) certification course was created by Robin and Jesper - Digital Marketing & Business Experts and is now available on Udemy for students looking for a program to help them improve their knowledge and expertise in Google ads.
The Complete Google Ads Masterclass (Former Google AdWords) online training comprises 16 hours of detailed lessons along with 3 downloadable resources that assist students in learning everything from PPC techniques to keyword research for YouTube Ads and Google Ads. The Complete Google Ads Masterclass (Former Google AdWords) online course will also teach students about copywriting and the methodologies utilized to create dynamic Ad campaigns.
The highlights
- Certificate of completion
- Self-paced course
- 16 hours of pre-recorded video content
- 3 articles
- 3 downloadable resources
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
- Accessible on mobile devices and tv
Course and certificate fees
Fees information
certificate availability
certificate providing authority
What you will learn
After completing The Complete Google Ads Masterclass (Former Google AdWords) online certification, students will gather knowledge of the principles of Google AdWords including the concepts involved with search ads, YouTube ads, and pay-per-click. Students will explore the concepts associated with remarketing, ranking, bidding, and copywriting. Students will learn about strategies involved with lead generation, conversion tracking, keyword research, split testing, and analyzing traffic. Students will also learn about sales psychology to boost their sales.
The syllabus
Getting Started
Conversion Tracking
- Conversion Tracking
- Generate Website Conversion Tracking Code
- Install Global Site Tag
- Install Website Conversion Tracking
Keywords
- Understanding Keywords
- Keyword Research
- Keyword Planning
- Keyword Organising
- Keyword Match Types
- Negative Keywords
- Finding & Listing Negative Keywords Part 1
- Finding & Listing Negative Keywords Part 2
- Keyword Research - Finding Keywords Part 1
- Keyword Research - Finding Keywords Part 2
- Keyword Research - Finding Competitors Keywords
- Keyword Planning - Using the Buyer’s Funnel
- Keyword Planning - Volume & Costs Estimates
- Keyword Organising - Finding Themes & Wrapping
- Calculate Your Max CPC Bid
Ranking & Bidding
- Quality Score
- Ad Rank
YouTube Ads
- Why Use Video Ads?
- Connect Google Ads & YouTube
- Starting Our Video Ad Campaign
- Video Ad Formats
- Bidding Strategy
- Delivery Method
- Networks
- Inventory Type
- Excluded Contents, Types & Labels
- Selective Optimisation
- Frequency Capping
- YouTube Keywords
- Topics
- Placements
- Bidding
- Set Up Video Ad
- Companion Banner
- Discovery Ad
- Improve Profits Strategy
Additional Features
- Manage Multiple Accounts (MCC)
- Split Testing
- Remarketing
- Final Words
Sales Psychology
- Reciprocity
- Curiosity
- Scarcity
- Social Proof
- Buyer Persona
Copywriting
- What is Copywriting
- Benefits vs Features
- Know What You're Selling
- Know Who You’re Selling To
- 3 Keys to Sell Anything
- Writing Personalities
- It's Never Time or Money
- Headlines
- Subheads
- Use Persuasion
- Use Power Words
- The Steps To a Perfect Story
- The AIDA Model
- Remove Writer's Block
- Call-To-Action
- How To Call-To-Action
- Recap
Bonus Lecture
- Bonus Lecture
Instructors
Mr Robin
Instructor
Freelancer