Arts and Heritage Management
Learn about the fundamental aspects of managing art and cultural organizations through the Arts and Heritage Management Course.
Online
2 Weeks
2,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Arts and Heritage Management Training Course is a 100% online course that deals with the important aspects of art and cultural institutions. The course offered on the Coursera platform will discuss the different aspects of the job role of the art manager.
The Arts and Heritage Management Course Certification Course focuses on the skills and techniques required for professionals and managers in running art and cultural institutions. The course is divided into six sections where the first five sections discuss various themes and representations involved in the management of cultural institutions.
Through the Arts and Heritage Management Live Course, learners will get access to informative video lectures and reading materials that will help in gaining in-depth knowledge of art and heritage management. After the successful completion of the course by qualifying different modes of assessment, learners will get a valid shareable certificate.
The Highlights
- Shareable certificate
- Flexible deadlines
- 100% online
- 2 weeks course
- Video lectures
- Academic readings
- Practice exercises and quizzes
- Graded assignments
- Peer feedback
- English medium
- Financial aid
- Subtitles in English, Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, Spanish
Programme Offerings
- Digital Shareable Certificate
- Flexible Deadlines
- 100% Online
- English medium
- English Subtitles
- financial aid
- video lectures
- Academic Readings
- Practice Exercises
- quizzes
- Graded Assignments
- peer feedback.
- 2 Weeks
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The fees for the course Arts and Heritage Management is -
| Head | Amount in INR |
| Course fee | Rs. 2,699 |
What you will learn
After completing Arts and Heritage Management Classes, you will gain insights into the following topics:
- Introduction to art and heritage
- The Role of UNESCO in defining heritage
- Benefits of art consumption
- Customer value for art
- Brand management, identity, and customer loyalty
- How to run a sustainable art institution
- Introduction to performance measurement
- Heritage funding, social engagement and digital transformation
- Expert advice from art managers
Who it is for
The course is suitable for anyone interested in the arts and crafts and cultural sector and who wishes to become an art manager.
Admission Details
Follow the steps below to enroll in the Arts and Heritage Management Training Course:
Step 1: Click on the URL given below -
https://www.coursera.org/learn/arts-heritage
Step 2: Click on the “Enroll for Free” option and choose the desired option.
Step 3: Fill in the required details and complete the process.
The Syllabus
Videos
- Course Overview
- Heritage Management: An Introduction
- Heritage Definition: The Role of UNESCO in Defining Tangible Heritage
- Heritage Definition: The Role of UNESCO in Defining Intangible Heritage
- What is Art Management?
- The Artist, Institution, and Consumer
- The Benefit of Art Consumption
- Service Management to Support Cultural Consumption (Part 1)
- Service Management to Support Cultural Consumption (Part 2)
- Wrap Up
Readings
- Grading Policy
- Additional Readings and Links
- Contents and Interviews Map
- The #BocconiArtsGram Project
- Slide set WEEK 1
- Information About Quizzes
Assignments
- Quiz WEEK 1 - SESSION 1
- Quiz WEEK 1 - SESSION 2
Peer Review
- UNESCO and Heritage Management
Discussion Prompts
- Ready, Steady, Go!
- Management and Innovation: What happens in the archeological sites?
Videos
- An Introduction to the Dualism
- Product Orientation vs. Market Orientation
- The Concept of Quality
- Customer Value and Value Proposition
- Building Visitors’ Participation
- Targeting and Segmenting
- Wrap Up
Reading
Slide Set WEEK 2
Assignments
- Quiz WEEK 2 - SESSION 1
- Quiz WEEK 2 - SESSION 2
Discussion Prompt
- AAA. Ideas wanted!
Videos
- Introduction to Experience Consumption
- The Consumer Buying Decision Process
- Consumer Immersion in Heritage Contexts
- The Role of Ambience and Environment on Consumer Behavior
- Co-Creating Experiences and Levers for Experience Innovation
- Wrap Up
Readings
- Slide Set WEEK 3
- The #BocconiArtsGram Project
Assignments
Quiz WEEK 3
Discussion Prompt
- Share your experience!
Videos
- Introduction to Brand
- Capitalizing Brand Identity
- The Dynamic Model of Customer Loyalty
- Branding Places
- Wrap Up
Readings
- Slide Set WEEK 4
- City of Hamburg Map
Assignment
Quiz WEEK 4
Peer Review
- Place branding
Discussion Prompts
- Talking about the importance of branding...
- Are you a loyal customer?
Videos
- Introduction to Performance Measurement
- #Satisfaction: The Evaluation of Cultural Experience and the Gap Model
- #CRM: Expanding Heritage Audience through Visitors' Research
- #funding. Fundraising for Culture: Attracting Donors and Raising Funds
- #NPS: Net Promoter Score
- #valuechain: Social and Economic Impact of Heritage Funding
- #SocialEngagement: Exploiting Digital Transformation
- Wrap Up
Reading
Slide Set WEEK 5
Assignment
- Quiz WEEK 5 - SESSION 1
- Quiz WEEK 5 - SESSION 2
Discussion Prompts
- The power of data!
- Think like a donor.
Videos
- Meet the managers
- Reliving the Past in the Present | Archeological Site of Paestum - Gabriel Zuchtriegel, Director
- An Example of Virtuosity | Fondazione Musei Civici Venezia - Mattia Agnetti, General Secretary
- FAI Contemporary Art and Collection | Villa Litta Panza - Anna Bernardini, Director
- FAI Fundraising and International Networks | Villa Necchi Campiglio - Alessandra Varisco, International Fundraising Manager
- FAI Fundraising and CRM - Patrice Simonnet, Head of Individual Fundraising
- Research and Promotion as Key Vector for Success | Cenacolo Vinciano - Chiara Rostagno, Director
- Vatican Museums - Barbara Jatta, Director
- Vatican Museums - Antonio Paolucci, Former Director
- Vatican Museums - Rosangela Mancusi, Head of Multimedia and Web Office
- Vatican Museums - Anastasia Biller, Head of the Office of Public Relations and Services
- Vatican Museums - Luca della Giovampaola, Head of Technology Support
- Vatican Museums - Diego Ortuso, Head of Museum Security Staff
- Museo dell' Opera del Duomo (Florence) - Fr. Timothy Verdon, Director
- National Trust - Simon Murray, Senior Director
Assignment
FINAL QUIZ
Discussion Prompt
- What's the social and economic impact of culture?
Instructors
Bocconi University, Milan Frequently Asked Questions (FAQ's)
The Arts and Heritage Management course is offered by the faculty of Bocconi University.
The course will take approximately 2 weeks to complete.
No, the Arts and Heritage Management course has no university credits.
Yes, the certificate given to learners is shareable.
No, the Arts and Heritage Management Certification Course does not offer any kind of placement assistance.