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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

Advanced-Data Analysis for Marketing Decisions (Online) certification is a 4 weeks course that is conducted online by the Indian Institute of Management, Ahmedabad. Since the markets are turning out to be excessively competitive and diverse, making key business decisions has become challenging, so this course will help the marketing professionals in simplifying this process.

The Advanced Data Analysis for Marketing Decisions (Online) certification syllabus covers the basic tools required for advanced business decisions in organisations so that professionals are able to make segmentations, design products, their pricing, and then design marketing strategies. The syllabus usually uses a 3 fold approach that can enable the participants in defining a marketing problem, perform data analysis, and then finally use this data for decision making.

The Advanced Data Analysis for Marketing Decisions (Online) training will expose the students towards Data Mining, and other approaches (if any) to different statistical data analysis that is becoming increasingly available for several other industries like telecom, retail, sports, and more.

Also Read: Marketing Analytics Certification Courses

The Highlights

Course on data analysis
Online programme
30 days course
Open programme
Respected faculty
Completion certificate by IIMA

Programme Offerings

100% Online Classes
4 Weeks Course Case Studies
completion certificate
Certificate Initiative by IIM Ahmedabad
Direct-to-Device Mode

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Ahmedabad

For the Indian nationals, the Advanced Data Analysis for Marketing Decisions (Online) certification fee is Rs. 98,000 with 18% GST charges. If candidates from outside India want to participate, then the fee that has to be deposited is of the same value as in U.S dollars.

Advanced-Data Analysis for Marketing Decisions (Online) Fee Structure

Description	Amount
Programme Fee, Indian Residents	Rs. 98,000 + 18% GST
Programme Fee, Non- Indian Residents	Equivalent value in USD

Eligibility Criteria

Educational Qualification

No particular educational qualifications are asked for by IIMA.

Work Experience

Though the years of experience are not mentioned, still, candidates must have some experience working in sectors like data analysis.

Certification Qualifying Details

When candidates fulfill the minimum attendance requirement of 80% in the online sessions, the Advanced Data Analysis for Marketing Decisions (Online) certification by IIM, Ahmedabad will only be awarded then.

What you will learn

Data science knowledge

Here are the pointers that candidates will learn while studying this programme:

Candidates will be exposed to multi-faceted statistical tools.
Learners will also be aware of data mining concepts that can help in the key areas of decision making.
While in important decision-making situations, candidates can gain experience on how to use the latest computer-based statistical software.
Candidates will become familiar with the key data mining concepts..

Who it is for

The people who are eligible for pursuing the Advanced Data Analysis for Marketing Decisions (Online) certification syllabus are:

Managers who are responsible for Product Management, Marketing Management, and market research in companies, and promotion and advertising,
Participants who are account executives in different advertising agencies.
Professionals who are conducting market research in different industries.

Admission Details

There is some procedure that has to be followed when taking admission for Advanced Data Analysis for Marketing Decisions (Online) classes:

Step 1: Follow the Advanced Data Analysis for Marketing Decisions (Online) course website link: https://web.iima.ac.in/exed/programme-details.php?id=ODQy.

Step 2: For a more detailed take on the course, candidates may provide some details to IIIMA to download the brochure of this course.

Step 3: In the brochure itself the candidates will find a nomination application form link.

Step 4: The candidates must fill out the form, and then hit the button ‘submit’ to apply.

Step 5: Next comes the fee payment for this course which has to be done after the nomination form application.

Step 6: Once the fee is paid, all the nominations are checked thoroughly to provide admission along with a formal offer letter.

Application Details

The application process kick starts as soon as the participants have made new accounts on the IIMA website. As their sign-up process seems complete, they from the brochure are redirected to a new application form page. Here the candidates’ only task lies in completing every detail that is required. Some of the personal questions asked are their name, residential address, email id, gender, and also a few professional details that are education, work experience, and sponsorship details.

The Syllabus

Choice of Markets, Market Segmentation and Targeting, Product Positioning, Product/offer Design, Pricing, and Test Marketing.

Forecasting Models, Multiple Regression, Discriminant Analysis and Logistic Regression, Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis, Structural Equation Modeling, ModeIs for Pre-test Marketing, Classification and Partitioning, and Data and Text Mining approaches.