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Emerging Chief Business Officer Programme
Online
12 Months
3,85,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekdays, Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
The Syllabus
- Leadership Paradigm: Leading the Organization and People Beyond Current Capabilities
- Operational Paradigm: Integrating Finance, Sales, Marketing, Brand, and Product Functions
- Market Paradigm: Shaping Future Markets
- Understand the basics of Analytics and various tools used.
- Dynamics of Economic and Business Landscape
- Transformational Leadership and CBO Perspective
- Discovering New Markets and Market Sizing
- Marketing planning – Adjustments and Optimization and Budget allocation
- Market Segmentation, Personas, and Value Propositions
- Customer Journey Mapping and Experience
- Customer Acquisition, Lead Generation, and customer Insights
- ROI Analysis: Customer Lifetime Value, Customer Acquisition Cost (CAC), Conversion Ratios, CRM
- Sales Strategy Development
- Sales Planning and Forecasting
- Negotiation and Persuasion Strategies
- Selling Skills for Retail and B2B Customers
- Sales Team Management and Performance Appraisal
- Strategic Brand Management & Valuation
- Digital Transformation and Social Media Marketing Strategies
- Online Reputation Management
- Search Engine Optimization (SEO) and Google Analytics
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM) and B2B
- Digital Marketing channels Metrics
- Marketing on LinkedIn
- Text Analytics and AI & ML Tools for Marketing
- Marketing Communication and Messaging
- Media Mix, Messaging, and Promotion
- Packaging, Bundling, and Communication in the Digital Era
- Go-to-Market Strategy and Distribution Planning
- Understanding B2B Buying Behavior
- Market Segmentation and Online B2B Marketing
- Managing Key Opinion Leaders
- Pipeline Management Strategies for Key Account Management (KAM)
- Delivering Value in B2B Context
- Design and Thinking Framework
- Product Management for E-commerce, Cloud, and SaaS Platforms
- Metrics for Product Management
- Competitive Strategy and Brand Development
- Pricing Models
- Managing Business Metrics
- Interpreting Financial Statements
- Pricing Strategies and Decisions
- Leading a Profit & Loss (P&L)
- Project Finance and Business Models
- Operational Efficiency
- Quality Management
- Business Process Reengineering
- Risk Management
- Strategic Planning
- Project Management
- Change Management
- Supply Chain Optimization
- Business Process Analytics
- Continuous Improvement
- Comprehending the Customer Journey – Acquisition, Administration, and Retention
- Utilizing MarTech and AI for Customer Acquisition: Segmentation, Email Marketing, Digital Promotion, Social-Media, and Programmatic Advertising
- Harnessing MarTech and AI for Customer Administration: CRM, Predictive Analytics, Customer Support, Customer Experience Enhancement, and Personalization
- Marketing to Gen Z
- AI and ML for Marketing
- Data Driven Marketing
- Account based Marketing
- Conversational Marketing
- Neuromarketing
- Exploring AR, VR, and Metaverse for Sales & Marketing Managers