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Online
12 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Guwahati (IITG) |
The Syllabus
- Introduction to Marketing Metrics, Conceptual Framework for Marketing Metrics
- Measuring Strategic Goals – Metrics of Interest, Margins and Profits
- Traditional Metrics: Share of Hearts, Minds and Markets
- Customer Segmentation
- Customer Profitability, Customer Lifetime Value
- Predicting & Combating Customer Churn
- Product and Portfolio Management
- Metrics for Pricing Strategy, Optimizing Price
- Metrics for Promotion Management, Measuring Effectiveness of Promotion
- Metrics for Sales Force and Channel Management
- Forecasting Sales (Modeling trends and seasonality), Web Metrics and Social Media Analytics
- Linking Marketing Metrics to Financial Performance, System of Marketing Metrics
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