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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    English

    Important dates

    Certificate Exam Date

    Start Date : 17 Apr, 2026

    Courses and Certificate Fees

    Fees InformationsCertificate AvailabilityCertificate Providing Authority
    INR 1000yesIIT Guwahati (IITG)

    The Syllabus

    • Introduction to Marketing Metrics, Conceptual Framework for Marketing Metrics

    • Measuring Strategic Goals – Metrics of Interest, Margins and Profits

    • Traditional Metrics: Share of Hearts, Minds and Markets

    • Customer Segmentation

    • Customer Profitability, Customer Lifetime Value

    • Predicting & Combating Customer Churn

    • Product and Portfolio Management

    • Metrics for Pricing Strategy, Optimizing Price

    • Metrics for Promotion Management, Measuring Effectiveness of Promotion

    • Metrics for Sales Force and Channel Management

    • Forecasting Sales (Modeling trends and seasonality), Web Metrics and Social Media Analytics

    • Linking Marketing Metrics to Financial Performance, System of Marketing Metrics

    Instructors

    Articles

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