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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 2397 | yes | Coursera |
The Syllabus
Videos
- Welcome to Customer Insights: Orientation!
- Case Method Analysis
- Defining the Problem
- Writing an Executive Summary
- The BlackBerry Case
Readings
- Syllabus
- About the Discussion Forums
- Updating Your Profile
- Social Media
- Module 0 Readings and Resources
- About the Jeopardy Quiz
Practice Exercises
- Orientation Quiz
- Demographics Survey
Videos
- Why New Products Fail
- Why New Products Succeed
- New Product Ideas
Reading
- Module 1 Readings and Resources
Videos
- Identify Customer Needs
- Stages in New Product Development
- Steps in Customer Insight Research
- The Kellogg's Case
Reading
- Module 2 Readings and Resources
Videos
- Identifying Customer Needs through Lead Users
- Voice of the Customer (VOC)
- House of Quality
Reading
- Module 3 Readings and Resources
Videos
- Design Thinking
- Design Thinking Part 2
- Mapping Customer Experiences
- Creating Customer Personas
- Creating Customer Journey Maps
- Gies Online Programs
Readings
- Module 4 Readings and Resources
- Congratulations!
Practice Exercises
- End of Course Survey
Instructors
Articles
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25 Jan'24, 12:38 PM
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2 Jan'24, 06:17 AM
29 Dec'23, 07:26 AM
25 Jan'24, 12:40 PM
25 Jan'24, 12:38 PM
25 Jan'24, 12:35 PM
25 Jan'24, 12:32 PM
25 Jan'24, 12:29 PM
25 Jan'24, 12:17 PM
25 Jan'24, 12:13 PM
25 Jan'24, 12:03 PM
25 Jan'24, 11:47 AM
25 Jan'24, 11:16 AM
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