Careers360 Logo
Browse by Stream
Search Colleges, Exams, Schools & more
Scan and Download the App!
Search Faster,
Smarter, Better
Rated 4.2
by 1M+ students
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
Compare

Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Videos
  • Welcome to Customer Insights: Orientation!
  • Case Method Analysis
  • Defining the Problem
  • Writing an Executive Summary
  • The BlackBerry Case
Readings
  • Syllabus
  • About the Discussion Forums
  • Updating Your Profile
  • Social Media
  • Module 0 Readings and Resources
  • About the Jeopardy Quiz
Practice Exercises
  • Orientation Quiz
  • Demographics Survey

Videos
  • Why New Products Fail
  • Why New Products Succeed
  • New Product Ideas
Reading
  • Module 1 Readings and Resources

Videos
  • Identify Customer Needs
  • Stages in New Product Development
  • Steps in Customer Insight Research
  • The Kellogg's Case
Reading
  • Module 2 Readings and Resources

Videos
  • Identifying Customer Needs through Lead Users
  • Voice of the Customer (VOC)
  • House of Quality
Reading
  • Module 3 Readings and Resources

Videos
  • Design Thinking
  • Design Thinking Part 2
  • Mapping Customer Experiences
  • Creating Customer Personas
  • Creating Customer Journey Maps
  • Gies Online Programs
Readings
  • Module 4 Readings and Resources
  • Congratulations!
Practice Exercises
  • End of Course Survey

Instructors

Articles

Similar College

Similar Courses

Product Strategy

Indian Institute of Management Kozhikode via  Emeritus

Months 51.16 L

Executive Programme In Advanced Product Management

Indian Institute of Technology Delhi via  TimesPro

Months 61.69 L

Executive Program in Product and Brand Management

Indian Institute of Management Rohtak via  UpTop

Months 560.00 K
View All Courses

More Courses by University of Illinois, Urbana Champaign

Cloud Computing Concepts Part 1

University of Illinois, Urbana Champaign via  Coursera

Months 53.37 K

VLSI CAD Part II Layout

University of Illinois, Urbana Champaign via  Coursera

Months 3Free

VLSI CAD Part 1 Logic

University of Illinois, Urbana Champaign via  Coursera

Months 6Free
View All Courses

Explore on Careers360

Student Community: Where Questions Find Answers

Ask and get expert answers on exams, counselling, admissions, careers, and study options.
Download Careers360 App
All this at the convenience of your phone

  • Regular Exam Updates

  • Best College Recommendations

  • College & Rank predictors

  • Detailed Books and Sample Papers

  • Question and Answers

400M+

Students

36K+

Colleges

500+

Exams

3K+

eBooks

16K+

Certifications

Scan and download the app

OR