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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Videos
  • Welcome to Customer Insights: Orientation!
  • Case Method Analysis
  • Defining the Problem
  • Writing an Executive Summary
  • The BlackBerry Case
Readings
  • Syllabus
  • About the Discussion Forums
  • Updating Your Profile
  • Social Media
  • Module 0 Readings and Resources
  • About the Jeopardy Quiz
Practice Exercises
  • Orientation Quiz
  • Demographics Survey

Videos
  • Why New Products Fail
  • Why New Products Succeed
  • New Product Ideas
Reading
  • Module 1 Readings and Resources

Videos
  • Identify Customer Needs
  • Stages in New Product Development
  • Steps in Customer Insight Research
  • The Kellogg's Case
Reading
  • Module 2 Readings and Resources

Videos
  • Identifying Customer Needs through Lead Users
  • Voice of the Customer (VOC)
  • House of Quality
Reading
  • Module 3 Readings and Resources

Videos
  • Design Thinking
  • Design Thinking Part 2
  • Mapping Customer Experiences
  • Creating Customer Personas
  • Creating Customer Journey Maps
  • Gies Online Programs
Readings
  • Module 4 Readings and Resources
  • Congratulations!
Practice Exercises
  • End of Course Survey

Instructors

Articles

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