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Customer Insights: New Product Development Orientation
Beginner
Online
1 Weeks
2,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The Syllabus
Videos
- Welcome to Customer Insights: Orientation!
- Case Method Analysis
- Defining the Problem
- Writing an Executive Summary
- The BlackBerry Case
Readings
- Syllabus
- About the Discussion Forums
- Updating Your Profile
- Social Media
- Module 0 Readings and Resources
- About the Jeopardy Quiz
Practice Exercises
- Orientation Quiz
- Demographics Survey
Videos
- Why New Products Fail
- Why New Products Succeed
- New Product Ideas
Reading
- Module 1 Readings and Resources
Videos
- Identify Customer Needs
- Stages in New Product Development
- Steps in Customer Insight Research
- The Kellogg's Case
Reading
- Module 2 Readings and Resources
Videos
- Identifying Customer Needs through Lead Users
- Voice of the Customer (VOC)
- House of Quality
Reading
- Module 3 Readings and Resources
Videos
- Design Thinking
- Design Thinking Part 2
- Mapping Customer Experiences
- Creating Customer Personas
- Creating Customer Journey Maps
- Gies Online Programs
Readings
- Module 4 Readings and Resources
- Congratulations!
Practice Exercises
- End of Course Survey
Instructors
Articles
17 Apr'25, 10:02 AM
17 Jan'25, 01:56 PM
4 Mar'24, 06:14 AM
28 Feb'24, 06:23 AM
5 Oct'23, 09:29 AM
17 Apr'25, 10:02 AM
17 Jan'25, 01:56 PM
4 Mar'24, 06:14 AM
28 Feb'24, 06:23 AM
5 Oct'23, 09:29 AM