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Customer Insights: Quantitative Techniques
Online
3 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 6638 | yes | Coursera |
The Syllabus
Videos
- Welcome to Customer Insights: Quantitative Techniques
Readings
- Syllabus
- About the Discussion Forums
- Updating Your Profile
- Social Media
Practice exercises
- Orientation Quiz
- Demographics Survey
Videos
- 1.1 Generate a Product Idea
- 1.2 Critical Factors to Assess an Idea
- 1.3 How are Ideas Funded?
Readings
- Module 1 Overview
- Module 1 Reading
Practice exercises
- Lesson 1-1 Quiz
Videos
- 2.1 How Many Ideas Become Products?
- 2.2 Consumer Survey Methods
- 2.3 Conjoint Analysis
- 2.4 Survey for Conjoint Analysis
Readings
- Module 2 Overview
- Module 2 Reading
Practice exercises
- Lesson 2-1 Quiz
Videos
- 3.1 Categories for New Product Development
- 3.2 Interview with William Wright, Executive VP of Product Innovation and Supply Chain, Tupperware Brands Corporation
- 3.3 Risk Reduction Approaches to New Product Development
- 3.4 Collect Customer Data
Readings
- Module 3 Overview
- Module 3 Reading
Practice exercises
- Lesson 3-1 Quiz
Videos
- 4.1 New Product Development Process: Stage-Gate
- 4.2 Tools for Assessing New Markets
- 4.3 Market Segmentation
- 4.4 Estimating Revenue
- Gies Online Programs
Readings
- Module 4 Overview
- Module 4 Reading
- Congratulations!
Practice exercises
- Lesson 4-1 Quiz
- End of Course Survey