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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Transmedia storytelling is the concept of creating and designing stories for the purpose of advertising, marketing, and the entertainment industry. A creative story helps the companies to increase sales and reliability among the potential customers. With the advancement in technology the ways of promoting a product or reaching the customers are becoming easier. The Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences is the initiative by the UNSW Sydney for the candidates who wish to grasp the effective skills of transmedia storytelling.

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences training are available on the online learning platform Coursera. The candidates will learn about designing and sharing compelling stories that can be used on different platforms. The candidate shall be introduced to varied themes to write stories like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. This is an online course with flexible deadlines of 6 weeks duration. The candidates will be exposed to different assignments, reading material, and videos. By the end of the course, the candidates will receive Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences certification by UNSW Sydney and Coursera.

Also, Read

The Highlights

6 weeks duration
Online course
26 hours for completion
Shareable certification
Self-paced learning
Graded assignments
Financial Aid

Programme Offerings

6 Weeks Duration
26 hours of classes
trained by experts
Online Course
Shareable Certification
Flexible Deadlines
Graded Assignments
Feedback
quizzes
assessments
financial aid

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 2206	yes	Coursera

Coursera is accepting The Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences certification fee through the online mode. The candidate has multiple options to pay the fee either using a credit card, debit card, and internet banking. The certification fee is only for the candidates who are opting for the certification course. The candidates who have opted for audit mode shall be exempted from paying any fee. However, there will be no benefits given to the candidate who has opted for audit mode. The detailed fee structure is mentioned below.

The Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences fee structure

Description	Fee in INR
The Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences	Rs.2,250

Eligibility Criteria

Certification Qualifying Details

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences certification will be given by UNSW Sydney to all the candidates who will complete the course and the associated reading material and videos. The shareable certification will be provided by UNSW Sydney and Coursera. The certificate will enhance the CV of the candidate and shall help them to latch onto the desirable opportunities in the domain of storytelling.

What you will learn

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences certification syllabus will guide the candidate through all the techniques and tactics one needs to design an effective story. The course will focus on expansive narratives, staying true to the original story, and creating an active community of fans and followers. An enrolled candidate will also be involved in writing complex stories like that for the web experience, social media, etc. The course aims for the perfection of candidates in the following concepts.

Shaping the ideas into compelling and well-structured story narratives and complex story worlds.
Identifying, understanding, and engaging different types of audiences in the stories.
Creating cohesive user experiences across different platforms.
Evaluation of the existing and emerging technologies to share the story.

Who it is for

Content WriterCopy WriterScreenwriter

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences certification benefits candidate who is seeking a bright future in transmedia storytelling. The candidates will be learning extensively about the tactics and techniques to write an effective story. Copywriters, content writers, and screenwriters will get an advantage of the course by enhancement of their knowledge and skills. The course could help them to upgrade their current position at the company.

Admission Details

To enroll yourself in the Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences online course, follow the steps mentioned below:

Step 1: Visit the portal of Coursera for the Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences course. The direct link for the course is https://www.coursera.org/learn/transmedia-storytelling.

Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Coursera.

Step 3: Click on the tab “Enroll for free” and sign up for the course.

Step 4: Complete the enrollment process by paying the Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences certification fee.

Step 5: Start learning by attending the Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences classes.

The Syllabus

Videos

Key Concept - Welcome to Transmedia Storytelling
Professional advice on getting started
Graduate Certificate and Master of Visualisation, Simulation, and Immersive Design
Brian Seth Hurst - Conspiracy for Good
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight
Henry Jenkins - The Matrix. An example of a transmedia world
Mikey Leung - The Darwin Aboriginal Art Fair
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature
Key Concept - What is transmedia storytelling?
An industry perspective of transmedia storytelling
Henry Jenkins - The benefits of a transmedia approach
Henry Jenkins - The importance of collaboration in the creative process
Commercialism
Copyright and transmedia storytelling
Geoffrey Long - The future of the term 'transmedia'
Henry Jenkins - What defines a successful transmedia project?
Key Concept - The anatomy of story
Henry Jenkins - How a transmedia strategy enriches a story
Tom Ellard - Important elements of story
Tom Ellard - Story structure and the hero’s journey
Tom Ellard - The role of memory, imagery and emotion in understanding story
Henry Jenkins - World building

Readings

Course Overview
Important note about the assignments in the course
Join the transmedia storytelling MOOC community!
Meet your academic instructors
Meet our industry partner - X Media Lab
Meet the industry contributors
Learn how immersive and visualisation technologies are changing storytelling
Special thanks and acknowledgements
Key points to remember from this lesson
Module 1 Lesson 2 Useful links and resources
Key points to remember from this lesson
Module 1 Lesson 3 Useful links and resources
Key points to remember from this lesson

Videos

Key Concept - The premise and six word stories
Narrative and story
Charles Santoso - Six word stories
Key Concept - Three tools for creating content
Developing and communicating ideas
Charles Santoso - Conceptual blending
Stuart Samuels - What is an idea?
Key Concept - Developing your conceptual story idea with content
The importance of a strong central narrative
Charles Santoso - Creativity techniques
Sergio Paez - The role of visual storytelling
Mikey Leung - Planning and testing your story
Key Concept - Working creatively in storyworlds by using constraints
Building a storyworld
Charles Santoso - Storytelling and seed ideas
Susan Bonds - The process of developing a transmedia story
Mikey Leung - Using storyworlds in transmedia social campaigns

Readings

Module 2 Lesson 1 Useful links and resources
Key points to remember from this lesson
Module 2 Lesson 2 Useful links and resources
Key points to remember from this lesson
Module 2 Lesson 3 Useful links and resources
Key points to remember from this lesson
Module 2 Lesson 4 Useful links and resources
Key points to remember from this lesson

Videos

Key Concept - An introduction to the audience
Audience in transmedia storytelling
Connecting audience with story
Henry Jenkins - The collective intelligence of a transmedia audience
Key Concept - Understanding the audience using ethnography
The changing nature of audience
Mikey Leung - Identifying and engaging your audience
Henry Jenkins - Developing strategy for engaging multiple types of audience
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations
Key Concept - Understanding the audience using participatory design
Mikey Leung - The potential of transmedia storytelling for audience engagement
Maya Zuckerman - Rapid prototyping
Cindi Drennan - The Departure. A case study of engaging a community in participatory design

Readings

Module 3 Lesson 1 Useful links and resources
Key points to remember from this lesson
Module 3 Lesson 2 Useful links and resources
Key points to remember from this lesson
Module 3 Lesson 3 Useful links and resources
Key points to remember from this lesson

Videos

Key Concept - User experience in context
Tracey Taylor - Group interactive experiences
Henry Jenkins - Orientation. Unifying a transmedia story experience
Key Concept - Getting a grip on experience
Tom Ellard - Advice about audience engagement
Catherine Fargher - Evaluating user engagement
Key Concept - Designing the transmedia user journey
Henry Jenkins - Continuity and expectation in the transmedia user experience
Designing cohesive experiences for multiple audiences
Tom Ellard - Translating stories across different media
Steve Peters - Ethics in transmedia storytelling
Catherine Fargher - Designing for participation

Readings

Module 4 Lesson 1 Useful links and resources
Key points to remember from this lesson
Module 4 Lesson 2 Useful links and resources
Key points to remember from this lesson
Module 4 Lesson 3 Useful links and resources
Key points to remember from this lesson

Videos

Key Concept - Creative technologies and the transmedia experience
Joseph Narai - Location based storytelling
Henry Jenkins - Low tech transmedia strategies
Key Concept - Choosing the right technologies to tell your story
Brian Seth Hurst - Choosing a technology platform
Henry Jenkins - Examples of technological affordances and audience experience
Cindi Drennan - Projection mapping. Affordances, constraints and audience
Joseph Narai - UNSW Business School Virtual Reality (VR) Marketing
Tracey Taylor - A rich multimedia project
Key Concept - Experiencing technology in context
Tom Ellard - Choosing the right platform for your story
Cindi Drennan - Illuminart. Permanent interactive projection mapping
Cindi Drennan - Illuminart. Harts Mill
Key Concept - Considerations for using current and emerging technologies for storytelling
Managing expectations of emerging technologies
Discussion and applications of Augmented Reality (AR) and Virtual Reality (VR)
John McGhee - The future of virtual reality (VR) technologies
Geoff Long - The future of technology and storytelling

Readings

Module 5 Lesson 1 Useful links and resources
Key points to remember from this lesson
Module 5 Lesson 2 Useful links and resources
Key points to remember from this lesson
Module 5 Lesson 3 Useful links and resources
Key points to remember from this lesson
Module 5 Lesson 4 Useful links and resources
Key points to remember from this lesson

Videos

Susan Bonds, 42 Entertainment. Los Angeles, USA
Flint Dille, Screenwriter, Game Designer and Novelist. Los Angeles, USA
Cindi Drennan, Illuminart. Adelaide, Australia
Tom Ellard, UNSW Australia | Art & Design. Sydney, Australia
Catherine Fargher, Dr Egg Digital. Sydney, Australia
Hal Hefner, 3AM Creative. USA
Brian Seth Hurst, StoryTech. Los Angeles, USA
Henry Jenkins, School for Communication and Journalism. University of Southern California, USA
Mikey Leung, Digital Storytellers. Sydney, Australia
Alex Lieu, 42 Entertainment. Los Angeles, USA
Geoffery Long, Annenberg Innovation Lab. University of Southern California, USA
John McGhee, UNSW Australia | Art & Design. Sydney, Australia
Joseph Narai, Transmedia Entertainment. Sydney, Australia
Jeff Nicholas, The Uprising Creative. Los Angeles, USA
Sergio Paez, Lucasfilm. California, USA
Steve Peters, No Mimes Media. Los Angeles, USA
Stuart Samuels, Stuart Samuels Productions. Toronto, Canada
Seth Shapiro, New Amsterdam Media. Los Angeles, USA
Scott Snibbe, Eyegroove. San Francisco, USA
Tracey Taylor, The Pulse. Sydney, Australia
Robert Tercek, School of Cinema-Television. University of Southern California, USA
Kevin Williams, Founder & Director of KWP Ltd and DNA Association
Brent Young, Super 78. Los Angeles, USA
Maya Zuckerman, Transmedia SF. San Francisco, USA

Instructors

UNSW Frequently Asked Questions (FAQ's)

1: What is the duration of the Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences online course?

The total duration of this online course is 6 weeks and the classes for this course will be completed in 26 hours.

2: Where is the online course available?

This course is available on the online platform Coursera.

3: Which institute is providing training and mentoring for the Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences course?

The candidates will be trained by the experts of UNSW Sydney.

4: Who shall be benefitted from this online course of Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences?

Copywriters, content writers, and screenwriters will get benefit from the course.

5: Which language is chosen for the training and mentoring of the enrolled students?

This course is in the English language and it has subtitles in Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, and Spanish.