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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam.

The Highlights

Offered by Kellogg School of Management
8 weeks duration
Online course
4-6 hours of time every week
Flexible payment options
Group enrolment pricing
Referral discounts
Certification at the end
In association with Emeritus

Programme Offerings

videos
exam
peer learning
discussions
Try it activities
LIVE Webinars
assignments
case study
tests
Exercises
Online Class

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Kellogg School of Management, Evanston

Candidates need to pay USD 1950 as the Advertising and Marketing Communication Strategy fees
Candidates can get a discount of USD 195 with a referral
Candidates can pay the course fee in instalments
Candidates can get special group enrolment pricing

Advertising and Marketing Communication Strategy fee details

Heads	Amount in USD
Course fee	USD 1,950
Group enrolment discount	20 per cent
Referral discount	USD 195

Two-way instalment schedule

Heads	Amount in USD
Immediately	USD 1094
After a month	USD 895

Three-way instalment schedule

Heads	Amount in USD
Immediately	USD 819
After a month (beginning)	USD 614
The same month (mid)	USD 615

Eligibility Criteria

Certification Qualifying Details

Candidates who obtain 80 percent marks in the final exam will be awarded a certification of completion at the end of the programme.

What you will learn

Marketing skillsAdvertising skills

At the end of the Advertising and Marketing Communication Strategy programme, students get to understand the following points-

Candidates will learn about the advertising tactics in the course
Participants will learn about setting clear objectives in creative briefs
Candidates will learn about targeting fundamentals in the creative brief in the Advertising and Marketing Communication Strategy certification
Participants will be able to learn about consumer insight and consumer motivations
Students will learn about the positioning of top brands and creating a positioning statement
Candidates will learn about the execution of the media plan in the Advertising and Marketing Communication Strategy training
Candidates will learn about the brief evaluation and measurement

Who it is for

The Advertising and Marketing Communication Strategy by Kellogg School of Management is intended for the following people-

Working professionals employed in the marketing industry
Junior-level marketers
Mid-level marketers
Advertising/communication/PR consultant agencies

Admission Details

The given steps should be followed for admission into the Advertising and Marketing Communication Strategy certification syllabus:

Step 1- Candidates need to click on the link- https://online.em.kellogg.northwestern.edu/advertising-marketing-communication-strategy.

Step 2- Candidates must select the Apply Now tab on the website.

Step 3- Candidates must log in or sign up on the website.

Step 4- Candidates must submit the online application form.

Step 5- Candidates need to pay the quoted amount on the next page.

Application Details

The online application form for admission consists of the following details-

First name
Last name
Country
City
Postal code
Street address
State/province/region
Nationality
Phone number
Are you a citizen of this country?
Gender
Years of work experience
Recent compensation in USD
Job function
Industry

The Syllabus

As new advertising tactics emerge weekly, focus and attention shift toward tactical decisions and away from strategy.
To address this, the core framework for the program is the Creative Brief.
In this tool, lies the path to bring strategy back to advertising and success to marketers.

Dig deeper into the Creative Brief
Setting a clear objective that will help you achieve meaningful and measurable outcomes aligned to your business objectives.

Continue to understand the Creative Brief by focusing on the next necessity: Targeting Fundamentals.
Maximize the impact of your communications by selecting and prioritizing target audiences
Determine the best method to segment customers within that audience.

Define consumer insight and focuses on key consumer motivations.
Identify human behavior that enable you to persuade a target audience
Evaluate core consumer motivators
Understand the cognitive and perceptual path to persuasion.

Evaluate how top brands have positioned themselves
Craft a positioning statement
Use the frame of reference appropriately
Understand points of difference.

Evaluate the effectiveness and efficiency of a media plan
Identify the key steps and practices needed for successful ad production
The basics of data-driven digital media.

Focus on the final component of the Creative Brief: Evaluation and measurement.
As you work toward more effective advertising, develop a mindset of experimentation, learn to test ads properly, and commit to asking the right questions.