Online Marketing Management Courses & Certifications

The B2B Marketing (Online) certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing (Online) certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing (Online) training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

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Marketing Certification Courses

Many companies are shifting their attention to digital marketing to cut costs and increase their reach due to the deadly coronavirus pandemic. Marketing in the Digital World programme by IIT Kharagpur will help you survive in the digital world by utilising the correct tools and technologies available in the market. 

With the help of this course, you can create a robust online presence and make more connections. 

Besides, Marketing in the Digital World course explores the marketing of products and services using digital technologies, to build sustainable customer interactions and promote businesses. Several small businesses and entrepreneurs can use this advanced form of marketing to increase their visibility. 

This course highlights digital marketing as a smart sales and marketing strategy for accelerating growth and revenue.

Vinod Gupta School of Management, along with IIT Kharagpur, offers a Marketing in the Digital World course aimed at professionals, MSMEs, and budding entrepreneurs. 

The online programme will help them build digital resilience by teaching them how to adopt new marketing concepts and tools seamlessly. Take this course to learn and implement appropriate marketing strategies for your company.

The Marketing Tools for Digital Media and Platforms (Online) Certification Course is a specialized course that discusses the modern tools used for digital media platforms and social media marketing campaigns. The live online programme is suitable for young entrepreneurs who wish to excel in the field of digital marketing.

The Marketing Tools for Digital Media and Platforms (Online) Training Course is designed and developed by the expert faculty of the Indian Institute of Management Ahmedabad. The course will be delivered primarily through case studies along with exercises, presentations, data analysis, and interpretation.

After completing the 5 day long course through expert pedagogical tools, all learners will be rewarded with a Marketing Tools for Digital Media and Platforms (Online) Certification by IIMA.

The Online Research for Marketing Decisions is a 3 days programme which is launched by the Indian Institute of Shillong via their online learning platform. The 3 days of this course covers topics on the behaviour of consumers, the process for carrying out marketing decisions based on online research, and finally about making a strategy related to the online consumers.

The process of digital transformation is ongoing and helps businesses understand the threats and opportunities for people taking important marketing decisions. Hence the Online Research for Marketing Decisions training will update, train, and ultimately make the students upskilled for researching online to make informed business decisions. The director of this particular programme is the faculty professor Raj Dash of IIM Shillong who has taken the charge of provisioning learnings to the interested participants.

The Neuroscience in Marketing Training Course is a 3-day long programme that focuses on the applications of consumer neuroscience in marketing. The certificate course designed for professionals aims to cover topics including the advanced scope and limitations of neuroscience methods employed in marketing.

Through the Neuroscience in Marketing Certification Course, learners will be introduced to various neuromarketing tools and their implications in the marketing sphere. The course is designed and delivered by the experts at the Indian Institute of Management Ahmedabad.

After completion of the Neuroscience in Marketing Live Course, learners will receive a certificate of completion. The course will be delivered through expert lectures, interactive discussions, case studies and simulation games.

The course on ‘Marketing your business online is offered by the Indian Institute of Management Shillong as a part of the Management Development Programme which trains the attendees on the effective online marketing strategies and problems and challenges faced in marketing. This short-term online course is scheduled for two days. 

The Marketing your business Online certification programme deals with the ideas and concepts that instruct executives and professionals to streamline their marketing tactics and ideologies in the right space and direction in order to establish their business online. It is about the focused study of the problems encountered by the sales and marketing executives in the industry. It teaches the professionals the best ways possible to control the restricted amounts of resources available for marketing. 

The course of instruction is regarding the chance and availability for marketing online and the critical outlook of the same. It helps one develop the communication techniques necessary for selling the content, product, or service. The course ensures a detailed analysis of the tools and strategies used to frame the online marketing ideals that constitute business management. 

The Essentials of Marketing Strategy certification course is structured around the concept of ‘Market Orientation’. The programme aims to help you devise a methodical technique to make marketing decisions. You will explore how marketing orientation is essential for customer satisfaction, firm value, long-term sustainability, innovation, employee satisfaction, and customer loyalty.

The Essentials of Marketing Strategy online programme is developed by the Indian Institute of Management (IIM), Bangalore. It involves three days of virtual training, where classes will take place live on the Zoom platform. The course follows a hands-on approach and encourages active participation via exercises, presentations, case discussions, and breakouts.

During the Essentials of Marketing Strategy online course by IIM Bangalore, you will also work on a live problem/project to enhance learning. You will explore various concepts such as brand value, competitive advantage, changes in customer buying behaviour due to COVID-19, and more. Upon completion, you will also get a certification of participation.  

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Executive Program in Marketing Strategy
Competitive Marketing Strategy (Live Online Programme)

The Neuromarketing For Practitioners online course is a study about the concepts of marketing and the scope of neuroscience techniques for sales and marketing. This online program is provided by the Indian Institute of Management Ranchi for the practitioners to formulate marketing strategies for improved marketing management.

The program is conducted for two days and the program coordinators are Prof. Tanusree Dutta & Prof. Soumya Sarkar. The students of this course on neuromarketing are engaged with theoretical and practical learning methodologies to use the techniques of brain waves and patterns to understand customer behaviour and preference for sales and marketing management. The class discussions, case studies, and interactive exercises with the course instructors will provide experiential learning of the concepts and principles of marketing. 

Due to the development of marketing in the business industry, people can be attracted and turned into permanent clients. The marketing strategy used by professional managers is highly skilled and cannot be doubted because of their qualifications. The mission of any business can be achieved instantly when supreme marketing strategies are used by professional managers. 

The right audience is targeted by the marketing strategy which improves the sales of the business and improves its reputation in the market.

The inbound marketing professional certification by Vskills has gained a lot of popularity among the people who are planning on establishing a career in the marketing field of the business. Various elements play a major role in creating a marketing strategy. With the help of this course, every element is given enough attention to make it clear to the professionals. This opens a lot of doors for professional candidates in different companies and markets.

The inbound activity is a significant component for a business to run efficiently. Candidates who have the zeal to find places associated with marketing as their plans can take advantage of this course. The improvement in their resume due to this course can positively affect their reputation.

The Certified Services Marketing Manager course Vskills imparts skills and knowledge to all its participants in various areas like Market research, MIS, Market Segmentation, Pricing, Customer protection law, Marketing Management, CRM, Service strategy, International marketing service failure, and recovery. This course provides knowledge to the candidate on various jobs that are available in the market and improves the job opportunity by upgrading the candidate’s skills and potential.

This course covers several traditional concepts in Marketing like external marketing, internal marketing, and International marketing. 

This course describes various case studies in banking, hospital, tourism, transport, and educational services. It also speaks about various acts like the Consumer protection act and the RTI act. This course is for professionals and graduates who are striving to excel in the marketing field. It also suits the need of the already employed workers who are looking for further progression in their careers. This certification provides career opportunities for its candidate in India and the Overseas market.

Master the fundamental concepts and strategies of marketing management with the Vskills Certified Marketing Manager course. Students will learn how to develop marketing plans, capture marketing insights, and assess the opportunities in the market. The training curriculum with 13 modules is structured to enable candidates to manage and oversee the marketing functions of an organisation.

The Certified Marketing Manager training by Vskills is a comprehensive marketing 101 suitable for entrepreneurs, business owners, and B2B and B2C marketers. As a marketing manager, you will find high-income employment in marketing agencies and the marketing departments of banks, MNCs, private and public organisations. Leading companies, including Titan, Cipla Ltd, Zuari Cement, Adecco India, Kirloskar, and more, regularly hire marketing managers.

The course is in tune with the latest developments in the industry and extensively covers e-commerce marketing practices and customer targeting in the digital age. To assist candidates with the Certified Marketing Manager exam, Vskills offers mock tests, free sample papers, and supplementary learning content. Students also get a hard copy of the subject matter.

The Certified Marketing Planning Manager course is a certification for candidates willing to make a successful career in marketing. This programme has a well-curated course curriculum with a gradual advancement of understanding, better suited for learners with different levels of understanding of the subject. Multidisciplinary candidates can enroll in this course and upskill themselves for better opportunities in the marketing and planning domain. 

This programme is intended for candidates and professionals in the field to become proficient in their fields and improve their career progression. The Vskills Certified Marketing Planning Manager Course helps candidates to stand out in the job market with their certification and advanced skills and earn better salaries and secure higher positions. 

Learners can apply the techniques and best practices learned in the course at their work or open a venture of their own., Becoming a certified marketing planning manager can open up opportunities to open up consultancy services or a venture of their own. For individuals making a foray into the marketing domain, this programme can help them make their CV stronger and improve their value in the eyes of potential employers. This course, with its practical teachings, equips candidates with the knowledge to handle real-life challenges and approach them with confidence. The practice tests in the course help candidates gauge their understanding and help in developing their areas of weaknesses periodically.

Profitability is the core objective of every business organisation’s marketing efforts. However, some firms might choose to violate business ethics to capture a bigger market share. The Indian Institute of Management (IIM), Indore, brings the Marketing Ethics certification programme to teach you about the ethical quotient of marketing.

During the Marketing Ethics online course by IIM Indore, you will explore a wide range of ethical concerns related to the field of marketing. The course is backed by accreditations from the EFMD Quality Improvement System (EQUIS), the Association of MBAs (AMBA), and the Association to Advance Collegiate Schools of Business (AACSB).

With the learnings of IIM Indore’s Marketing Ethics online programme, you will understand how unethical practices might prove harmful for a firm’s growth. You will also study ethical misconduct can tarnish a brand image and hinder the progress of an organisation’s customer retention policies. Moreover, you will get a certificate after attending this online training.

The Advanced Marketing Research for Segmentation and Positioning online course is about the state-of-the-art techniques and strategies involved in determining solutions for marketing problems through research. The course is provided by the Indian Institute of Management Ranchi. The course helps students learn about finding the problems, framing the design for research to comprehensively collect the data, document and assess the data, and elucidate the data that enables in solving the problems for decision making. 

The Program Coordinator for this marketing research  program is Prof. Mayank Jyotsna Soni. The learners are engaged with experimental learning strategies, lectures, and other interactive activities and that will allow the candidates to gain knowledge about the methods and nuances involved in executing marketing research for improved business development and management. 

The Marketing for Non-Marketing Professionals online course is a study about the fundamental aspects and principles of marketing that are required for the non-marketing executives in the industry to improve business interaction between departments within the organization. The course is provided by the Indian Institute of Management Ranchi for students and industrial professionals who wish to learn about the basics of marketing management. 

The course coordinator for this marketing program is Prof. Mayank Jyotsna Soni. The course curriculum enables the students to gain comprehensive knowledge of the strategies involved in marketing and helps them develop their skills for effective management. The learners of this management program are engaged with experiential learning techniques with case studies, lectures, and discussions for a better understanding of the concepts. 

The Analysis for Strategic Marketing Decisions online course is developed for the students to gain an understanding of the analytical skills required for planning and execution of marketing strategies for improved marketing management. This online program is provided by the Indian Institute of Management Ranchi for individuals who are interested in learning about strategic marketing techniques.

The course curriculum engages the learners with the theoretical and practical aspects of strategic marketing, framing, and implementation of segment-based position strategy. The candidates of this course are made to learn through a simulated dynamic environment by reflection and experience. The course seeks to develop the skills for strategic formulation, and enhance the execution techniques, and transform them into functional programs and ventures. The program director for this program is Prof. Mayank Jyotsna Soni. 

Successful Events: The event Planning, Marketing & Management course is an online programme created by Alex Genadinik that will enable the learners to come up with a successful event or a series of events and execute them with planning, monetization, management and event promotion. The curriculum will talk about tips and techniques to create events, the effective methods to promote the events, various means to make money from the event and whatnot. The programme will be a better option for getting advice on event planning and marketing from an experienced instructor who has years of experience in event management. 

Successful Events: Event Planning, Marketing & Management online course, administered by Udemy, covers the event creation of different kinds of programmes including festivals and music shows, hobby and interest group meetings, business events, small concerts and entertainment events, conference events, charity events, fundraisers, meetups, technology events with speakers, outdoor events etc. The short certification will go through the major topics related to planning and conducting events such as event marketing, event planning and event management.

Successful Events: Event Planning, Marketing & Management certification also provides exercise to get the practical aspects of event planning and creation. Besides, the participants will be given a 30-day money-back guarantee and lifetime access to the course content. The folk who are keen to familiarize themselves with the event organizing can opt for the programme by paying the fee.

The Complete Strategic Marketing Plan - tools and strategies course is an online programme developed by Roxana Dumitru that guides the learners on various tools and techniques for creating a strategic marketing plan. The online training will provide the students with the potential to come up with a complete marketing plan from scratch executing the process of strategic marketing.  The curriculum will explore the whole range of key aspects of marketing including marketing strategy, marketing mix, marketing analysis, etc.

The Complete Strategic Marketing Plan - tools and strategies online course, provided by Udemy, is open for all who are keen to try a hand in preparing a strategic marketing plan and does not stipulate any kind of previous knowledge or experience. The short course by Udemy will also equip the students with skills and knowledge to make the Marketing Mix including product, price, distribution, and integrated marketing communication.

The Complete Strategic Marketing Plan - tools and strategies certification also facilitates the participating learners to have practical knowledge by assigning various assignments. The learners will be given lifetime access to the learning materials along with a 30-day money-back guarantee. The interested folk can enrol in the programme by paying the fee of the course.

Marketing Principles - Kotler & Armstrong Text course is an online short certificate course prepared by Daniel McCarty, a marketing veteran, that introduces the learners to the concepts of marketing and their importance in business strategy. This introductory programme explores the key concepts of marketing including differentiation, target marketing, identifying segmentation, and many more that will help the participants to enrich their skills to analyze a marketing opportunity and design and a marketing plan accordingly. 

The budding entrepreneurs and corporate marketing employees can develop the potential to come up with a strategic marketing plan through Marketing Principles - Kotler & Armstrong Text online course. The introductory marketing training enables the students to test their strategies using market research and make a detailed understanding of marketing principles using the texts of Kotler and  Armstrong.

Marketing Principles - Kotler & Armstrong Text certification, administered by Udemy,  also renders a certificate at the end of the programme maximizing the career opportunities in the marketing field. The learners will be provided with a 30-day money-back guarantee and lifetime access to the course content. The interested people can enroll in the programme by making the payment for the course.

How To Talk To Your Customers For Sales And Self Promotion certification course is created by Mike Korytny - Business, Retail, Sales Consultant & Expert and is delivered by Udemy which is created for applicants who wish to start their professional career as effective salesmen. How To Talk To Your Customers For Sales And Self Promotion online course seeks to teach the most effective approach to sell to gain repeat customers and long-term relations that pay off in the long run.

How To Talk To Your Customers For Sales And Self Promotion online classes feature 31 hours of detailed video-based sessions on topics such as communication, networking, advertising, sales, and promotion, all of which will help applicants provide a positive experience for their customers so that they will only deal with them in the future, as well as promote their business in the market and among their peers.