Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Course Overview

The Analysis for Strategic Marketing Decisions online course is developed for the students to gain an understanding of the analytical skills required for planning and execution of marketing strategies for improved marketing management. This online program is provided by the Indian Institute of Management Ranchi for individuals who are interested in learning about strategic marketing techniques.

The course curriculum engages the learners with the theoretical and practical aspects of strategic marketing, framing, and implementation of segment-based position strategy. The candidates of this course are made to learn through a simulated dynamic environment by reflection and experience. The course seeks to develop the skills for strategic formulation, and enhance the execution techniques, and transform them into functional programs and ventures. The program director for this program is Prof. Mayank Jyotsna Soni.

The Highlights

Online mode
Marketing strategy program
IIM faculty
Live Sessions
Management training

Programme Offerings

video lectures
Webinars
Strategic Marketing Simulation
Interactive activities
discussions
Case Studies
Expert Faculty

Courses and Certificate Fees

Certificate Availability
no

The ‘Analysis for Strategic Marketing Decisions’ online training is available for the students through non-residential-In campus and online mode.

Analysis for Strategic Marketing Decisions fee structure

Particulars	Amount in INR
Course Fee(Non-Residential-In campus)	Rs 35,400 + GST
Online mode	Rs 27,000 + GST

What you will learn

Marketing skillsBusiness ManagementAnalytical skillsDigital marketing skillsDecision making skills

The Analysis for Strategic Marketing Decisions curriculum is designed for the students to learn about the following,

Presentation of marketing-performance data.
Understanding customer behaviour for analyzing future marketing for effective decision making.
Comprehending ways to explain market-research data.
Framing the future marketing goals.

Who it is for

Product Development ManagerBrand ManagerSales RepresentativeDigital Marketing ExecutiveBusiness Development Executive

The Analysis for Strategic Marketing Decisions online course is for individuals who wish to develop their marketing skills for strategic marketing management and business development. This course benefits the marketing executives, product development managers, sales representatives, business development executives, brand managers, and digital marketing executives for skill development.