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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekdays, Weekends

Course Overview

Executive Program In Marketing Strategy certification course is designed for executives to refresh and enhance their marketing skills, to familiarise the various practices and concepts of Marketing Management. The course objective is to teach the importance of marketing strategies behind the longevity of a business—the certification programme grooms participants into the future leaders with the ability to decode any business complexities and challenges in the field of marketing.

The Executive Program In Marketing Strategy training offers a unique opportunity to understand the nuances behind marketing decisions. The certification programme will let you know about marketing techniques and tools and its usage. This course aims to prepare and educate participants with an existing bachelor's or master's degree to managerial roles in marketing.

This certificate course from IIM Lucknow covers the breadth of marketing through different business cases and scenarios. It includes both conventional and digital marketing with their intricacies with sales and distribution.

The Highlights

Program offered by IIM Lucknow
Seven Months Course
Six days on campus session
Case study learning
Online course

Programme Offerings

LIVE and Interactive lectures
case study
Industry interactions
Video learning
audio

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

The fee structure is different for Indian and International candidates. The Executive Program In Marketing Strategy certification fee For Indian Residents is Rs. 1,89,000 + GST*, and For International Students it is USD: 4000

Executive Program In Marketing Strategy Fee Structure

Description	Amount (In INR)
For Indian Residents	Rs. 2,32,000 + GST
For International Residents	USD: 4000

Instalment Schedule

First Installment	Rs. 65,000 + GST* USD 950
Second Instalment	Rs. +65,000 GST* USD 950
Third Instalment	Rs. +52,000 GST* USD 1050
Fourth Instalment	Rs. +50,000 GST* USD 950

Eligibility Criteria

Educational Eligibility

Students must have completed their Graduation(Minimum 3 years) from a recognised board or university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% marks. Diploma Holders (only 10+2+3) are also eligible for the course.
Proficiency in English, spoken & written is mandatory for the applicants.

Work Experience

A minimum of 5 years of work experience is required for the course.

Certification Qualifying Details

Participants should complete the course programme along with the requisite attendance criteria (80 per cent), course fee and assignments to hold the Executive Program In Marketing Strategy certification by IIM Lucknow.

What you will learn

LeadershipStrategic MindsetMarketing skills

After the Executive Program In Marketing Strategy certification syllabus, the students will learn from live and interactive classes that develop marketing skill sets. Candidates acquire the fundamentals of Marketing, i.e. product and service offering, B2B and B2C Market, Product development, market entry strategies, pricing, digital marketing, brand management, customer relationship management, Retailing and Franchising models, consumer behaviour, sales and distribution management, service marketing, advertising and branding strategies. To sum up, you will gain insights into both physical and digital marketing which will help you tackle different business problems.

Who it is for

Marketing Manager

The Executive Program In Marketing Strategy online course is applicable for those who are passionate about Marketing only unlike regular MBA degree. Managers, marketing professionals, Working executives, Sales professionals and those who want to pursue a career in marketing can pursue this course.

Admission Details

The admission process for the Executive Program In Marketing Strategy classes is straightforward.

Step 1: Land up on the official site: https://talentedge.com/iim-lucknow/integrated-marketing-strategy-course/.

Step 2: Next, after the students are eligible, they must fill the online application form available on the Talentedge website by paying the amount.

Step 3: It will be followed by Talentedge Admission Assessment (TAA).

Step 4: The selection is dependant upon the students passing the TAA examination, the result of which shall be communicated to the successful ones.

Application Details

Advanced Program In Integrated Marketing Strategy Application form must be applied through the Online Application Form.
Application fee for Indian Students is Rs. 1500 and for foreign students is USD 25.
The payment for the Application form is made either via online or offline mode.
The candidates who are opting for the online mode payment can pay with a Debit or Credit card. However, participants must ensure that cards must be present for transactions during the filling of the Application Form.
If participants have opted for the offline method, then they must forgo with the Instalment method of the Fee payment to transact the fee payment through a Demand Draft/Pay Orders. However, the DD/PO should be addressing “IIM Lucknow”.
The participants choosing the offline mode must ensure that the downloaded Application Form is also sent along with the DD/PO.
You must know that writing your name, REGID, course you are applying for the back of your DD/PO is always preferable.
Irrespective of the mode of payment, the downloaded copy of the Application Form and the Demand Draft/Pay Orders must be addressed to the Student Relations Manager, TALENTEDGE, 21, Institutional Area, Sector 32, Gurgaon 122001, Haryana, INDIA.
After filling the form, you have to appear for the Talentedge Admission Assessment (TAA). If you clear the test, then only you will be eligible to start the course.

The Syllabus

Evaluation process

No such exams are there for certification. You have to pay the fee on time and 80 percent of attendance to get the certificate along with the submission of assessments and papers.

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: How is the Executive Program In Marketing Strategy beneficial over other PG certification courses?

Participants refresh and enhance their marketing skills in this course. They get familiarise with various practices and concepts of Marketing Management. The certification programme grooms participants into Marketers with the ability to decode any marketing challenges.

2: Can I join the course participation after higher secondary schooling?

No, you cannot enroll for the programme as the minimum requirement is graduation(minimum of 3 years) preceded by a higher secondary school with a minimum aggregate from a recognised board or University ( AICTE/UGC/AIU/DEC) in any discipline.

3: What are the learning outcomes developed post-certification?

Post-certification, participants will develop marketing skills to enhance their marketing acumen to find pragmatic solutions to typical problems through critically analysing them.

4: Who will be the faculty of the Executive Program In Marketing Strategy online course?

Prof. Rajeev Kumra, Dean of the IIML(Noida Campus), will teach you who is considered as one of the best faculty in Marketing. His papers were published in Harvard and Richard Ivey press.

5: Can I pay the fees in Instalments?

Yes, installment options are available. Apart from the application fee, you can pay the amount in 4 installments.

6: Are there any placements after the Executive Program In Marketing Strategy programme?

This course will help you get job opportunities in the field of Marketing. However, the Institute gives no guarantee of placement assistance.