Marketing for Non-Marketing Professionals
Develop your knowledge of the concepts of marketing relevant for the non-marketing professionals in the ‘Marketing for Non-Marketing Professionals’ course.
Full time, Online
15,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
The Marketing for Non-Marketing Professionals online course is a study about the fundamental aspects and principles of marketing that are required for the non-marketing executives in the industry to improve business interaction between departments within the organization. The course is provided by the Indian Institute of Management Ranchi for students and industrial professionals who wish to learn about the basics of marketing management.
The course coordinator for this marketing program is Prof. Mayank Jyotsna Soni. The course curriculum enables the students to gain comprehensive knowledge of the strategies involved in marketing and helps them develop their skills for effective management. The learners of this management program are engaged with experiential learning techniques with case studies, lectures, and discussions for a better understanding of the concepts.
The Highlights
- Online mode
- Interactive sessions
- Marketing program
- IIM Faculty
- Management training
Programme Offerings
- video lectures
- live sessions
- Interactive activities
- discussions
- Case Studies
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
Marketing for Non-Marketing Professionals fee structure
| Particulars | Amount in INR |
Course fee (Non- Residential In campus) | Rs 19200 + GST |
Course fee (Online) | Rs 15000 + GST |
What you will learn
The Marketing for Non-Marketing Professionals curriculum is developed to provide marketing knowledge to the non-marketing professionals in firms to enhance their business development and management skills. The students of this program will gain an understanding of the concepts of marketing management such as customer value, brand management, and marketing investments.
Who it is for
The Marketing for Non-Marketing Professionals online course is designed for the individuals in organizations who are non-marketing executives such as engineers, IT engineers, management consultants, product development managers, communications managers whose functions are associated with marketing, and those who require to learn the fundamentals of marketing management.
The Syllabus
Instructors
IIM Ranchi Frequently Asked Questions (FAQ's)
The course is provided by the Indian Institute of Management Ranchi.
The course is coordinated by Prof. Mayank Jyotsna Soni.
There are no prerequisites for this course.