Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Online Research for Marketing Decisions is a 3 days programme which is launched by the Indian Institute of Shillong via their online learning platform. The 3 days of this course covers topics on the behaviour of consumers, the process for carrying out marketing decisions based on online research, and finally about making a strategy related to the online consumers.
The process of digital transformation is ongoing and helps businesses understand the threats and opportunities for people taking important marketing decisions. Hence the Online Research for Marketing Decisions training will update, train, and ultimately make the students upskilled for researching online to make informed business decisions. The director of this particular programme is the faculty professor Raj Dash of IIM Shillong who has taken the charge of provisioning learnings to the interested participants.
The Highlights
- 100% online course
- 3 days of the programme
- Course on online research
- Content by IIMS faculty
Programme Offerings
- online learning
- 3 Days Programme
- IIMS Faculty
- Upskilling Course
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Online Research for Marketing Decisions fee by IIMS is Rs. 63,000 for all the applicants.
Online Research for Marketing Decisions Fee Structure
Description | Amount in INR |
Programme Fee | Rs. 63,000 |
What you will learn
With the Online Research for Marketing Decisions syllabus, the candidates will be learning about how online research can be conducted to make marketing decisions, and understand consumer behaviour.
Who it is for
The target group of participants is:
- Data Scientists
- Analysts
- Marketing Managers
- Entrepreneurs
Admission Details
The Online Research for Marketing Decisions classes admission procedure is:
Step 1: Visit the official site of the course.
Step 2: Then candidates should establish contact with the director of the programme.
Step 3: Finally the students must pay the course fees for admission that is confirmed.
The Syllabus
About the accumulated knowledge on online (vs. offline) consumer behaviour.
About the best practices and procedures for carrying out online research to aid marketing decisions.
About strategizing for the online consumer.
Instructors
IIM Shillong Frequently Asked Questions (FAQ's)
The duration is 90 minutes each of 2 sessions with a break of around 30 minutes every day.
The name of the programme director is professor Raj Dash.
Yes, this course can help in upskilling the participants.
The methods of online training include case analysis, problem-solving, seminars, presentations, and more.
This course fee does not contain a placement assistance fee.
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