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    Quick Facts

    Medium Of InstructionsMode Of LearningMode Of Delivery
    English

    Course Overview

    The Online Research for Marketing Decisions is a 3 days programme which is launched by the Indian Institute of Shillong via their online learning platform. The 3 days of this course covers topics on the behaviour of consumers, the process for carrying out marketing decisions based on online research, and finally about making a strategy related to the online consumers.

    The process of digital transformation is ongoing and helps businesses understand the threats and opportunities for people taking important marketing decisions. Hence the Online Research for Marketing Decisions training will update, train, and ultimately make the students upskilled for researching online to make informed business decisions. The director of this particular programme is the faculty professor Raj Dash of IIM Shillong who has taken the charge of provisioning learnings to the interested participants.

    The Highlights

    • 100% online course
    • 3 days of the programme
    • Course on online research
    • Content by IIMS faculty

    Programme Offerings

    • online learning
    • 3 Days Programme
    • IIMS Faculty
    • Upskilling Course

    Courses and Certificate Fees

    Certificate Availability
    no

    The Online Research for Marketing Decisions fee by IIMS is Rs. 63,000 for all the applicants.

    Online Research for Marketing Decisions Fee Structure

    Description

    Amount in INR

    Programme Fee

    Rs. 63,000


    What you will learn

    Research skills

    With the Online Research for Marketing Decisions syllabus, the candidates will be learning about how online research can be conducted to make marketing decisions, and understand consumer behaviour.


    Who it is for

    The target group of participants is:

    • Data Scientists
    • Analysts
    • Marketing Managers
    • Entrepreneurs

    Admission Details

    The Online Research for Marketing Decisions classes admission procedure is:

    Step 1: Visit the official site of the course.

    Step 2: Then candidates should establish contact with the director of the programme.

    Step 3: Finally the students must pay the course fees for admission that is confirmed.

    The Syllabus

    • About the accumulated knowledge on online (vs. offline) consumer behaviour.

    • About the best practices and procedures for carrying out online research to aid marketing decisions.

    • About strategizing for the online consumer.

    Instructors

    IIM Shillong Frequently Asked Questions (FAQ's)

    1: What are the session durations for this course?

    The duration is 90 minutes each of 2 sessions with a break of around 30 minutes every day.

    2: Who is the programme director of the Online Research for Marketing Decisions programme?

    The name of the programme director is professor Raj Dash.

    3: Is this course an upskilling one?

    Yes, this course can help in upskilling the participants.

    4: What are the methods of training for the Online Research for Marketing Decisions course?

    The methods of online training include case analysis, problem-solving, seminars, presentations, and more.

    5: Does the course fee include a placement assistance fee?

    This course fee does not contain a placement assistance fee.

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