Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Course Overview

The Advanced Marketing Research for Segmentation and Positioning online course is about the state-of-the-art techniques and strategies involved in determining solutions for marketing problems through research. The course is provided by the Indian Institute of Management Ranchi. The course helps students learn about finding the problems, framing the design for research to comprehensively collect the data, document and assess the data, and elucidate the data that enables in solving the problems for decision making.

The Program Coordinator for this marketing research program is Prof. Mayank Jyotsna Soni. The learners are engaged with experimental learning strategies, lectures, and other interactive activities and that will allow the candidates to gain knowledge about the methods and nuances involved in executing marketing research for improved business development and management.

The Highlights

Online mode
Live sessions
Interactive activities
IIM Faculty
Marketing course

Programme Offerings

video lectures
Webinars
IIM Faculty
Exercises
Case Studies
discussions

Courses and Certificate Fees

Certificate Availability
no

Advanced Marketing Research for Segmentation and Positioning fee structure

Particulars	Amount in INR
Course fee (Non- Residential In campus)	Rs 19200 + GST
Course fee (Online)	Rs 15000 + GST

What you will learn

Marketing skillsPresentation skillsCommunication skillsKnowledge of Product ManagementSales skillsDigital marketing skills

The Advanced Marketing Research for Segmentation and Positioning syllabus is framed for the students to gain an understanding of the techniques and methods of marketing research for segmentation and brand positioning. The students of the program are equipped with marketing skills, presentation skills, and communication skills for brand positioning, market segmentation, and testing of new products for the markets. The product management knowledge enhances the decision-making and marketing research enabled with the data for marketing problems.

Who it is for

Sales Representative

The Advanced Marketing Research for Segmentation and Positioning online course is for middle-level marketing professionals such as customer service executives, sales representatives, digital marketing executives, managers, consultants, engineers, IT engineers who are interested in gaining knowledge about marketing research and effective marketing management.