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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Many companies are shifting their attention to digital marketing to cut costs and increase their reach due to the deadly coronavirus pandemic. Marketing in the Digital World programme by IIT Kharagpur will help you survive in the digital world by utilising the correct tools and technologies available in the market.

With the help of this course, you can create a robust online presence and make more connections.

Besides, Marketing in the Digital World course explores the marketing of products and services using digital technologies, to build sustainable customer interactions and promote businesses. Several small businesses and entrepreneurs can use this advanced form of marketing to increase their visibility.

This course highlights digital marketing as a smart sales and marketing strategy for accelerating growth and revenue.

Vinod Gupta School of Management, along with IIT Kharagpur, offers a Marketing in the Digital World course aimed at professionals, MSMEs, and budding entrepreneurs.

The online programme will help them build digital resilience by teaching them how to adopt new marketing concepts and tools seamlessly. Take this course to learn and implement appropriate marketing strategies for your company.

The Highlights

Live problems
Hands-on exercises
Discussions
Online lectures
Expert faculty
Course materials
Five-day programme
Problem-solving

Programme Offerings

Hands-on Projects/Case Studies
online learning
numerical and problem solving
live problems
course material

Courses and Certificate Fees

Certificate Availability
no

The fee covers the entire five-day programme
The programme fee for the Marketing in the Digital World course will differ for students and industry experts

Marketing in the Digital World fee structure:

Course	Fee in INR
For industry participants	INR 15,000 + 18% GST=INR 17,700
For students	INR 10,000 + 18% GST=INR 11,800

What you will learn

Digital marketing skills

The Marketing in the Digital World online course by IIT Kharagpur will provide you with comprehensive knowledge of the following:

Learn the importance of increasing visibility of the company for budding entrepreneurs
Understand the need for marketers to adopt digital marketing practises during this critical time
Make use of the large dataset available in the cloud to decipher customer behaviour
Implement suitable digital marketing strategies
Combine online and offline marketing methods to understand how they can complement each other

Who it is for

Marketing ManagerSEO AnalystDigital Marketing ExecutiveDigital Marketing Manager

Marketing in the Digital World course is targeted at the following members:

Digital Marketing enthusiasts
Start-up entrepreneurs
MSMEs
Mid-level managers in any business domain

Admission Details

If you wish to apply for the Marketing in the Digital World course, you must follow the steps:

Step 1. Visit the course page.

Step 2. Go to the “Apply for CEP Events” tab on the website and click on it.

Step3. You can find the ‘Marketing in the Digital World course’ on this page and apply for the same.

Step 4. Finally, you can pay the course fee through the online payment gateway as directed.

Application Details

If you wish to join the Marketing in the Digital World course, you must apply online with the link: https://erp.iitkgp.ac.in/CEP/courses.htm. To sign up on this link, you are required to verify your email‐id (the link will be sent to your e‐mail). After signing up, you can log in and apply to one of the coordinators by filling out the registration form which is present next to the brochure tab.

However, Marketing in the Digital World course has a maximum capacity of 50 seats. As a result, the participants will be selected on a first-cum-first-served basis from the list of eligible candidates that have applied for the course.

The Syllabus

Web marketing
Sponsored marketing
Affiliate marketing
App marketing
Performance marketing
Ecommerce marketing
Search Engine Optimisation

Instructors

VGSOM IIT Kharagpur Frequently Asked Questions (FAQ's)

1: Why is digital marketing crucial during this time?

Due to the deadly coronavirus pandemic, businesses are shifting towards low-cost marketing strategies to increase their reach and draw in more customers. Digital marketing uses technologies and services available online to market products and establish an online presence. It is cost-effective and helpful in finding partners, clients, customers, etc.

2: What important topics do Marketing in the Digital World course cover?

The Marketing in the Digital World course covers essential topics such as web marketing, sponsored marketing, app marketing, search engine optimisation, CRM using digital marketing, and attribution modelling.

3: Who should take the Marketing in the Digital World course?

The Marketing in the Digital World course is targeted at start-up entrepreneurs and MSMEs, digital marketing enthusiasts, and mid-career professionals across all business domains.

4: What are the course objectives?

The main objective of the Marketing in the Digital World course is to explain the importance of making a switch to digital marketing practises during this pandemic. This course will help young and bussing entrepreneurs to increase their company’s visibility. It aims to use data to understand customer behaviour and apply appropriate strategies for retaining customers.

5: Who can I contact if I face difficulties during the fee payment?

For difficulty in making the online fee payment, Dr. Swagato Chatterjee (course coordinator) can be contacted for assistance. His contact details are given in the course brochure.