Data Analytics for Business Strategy: Essential Tools and Applications
Achieve career growth through the Professional Certificate programme in Data Analytics for Business Strategy: Essential Tools and Applications by Eruditus.
Online
10 Months
1,75,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
Many people use data analytics for their business growth and profits. It is an effective way of managing data and the business decision-making process. The Professional Certificate programme in data analytics for business strategy: essential tools and applications by Eruditus equips the candidates with the skills required for being professional in the field. The duration of the course is ten months. Students will receive content related to the course and other required information through the live online sessions. Individuals will gain knowledge through the study materials designed by the industry experts. Concepts such as sales and retail, digital marketing and analytics, marketing, and sales will be introduced through this course curriculum. Candidates successful in completing this programme will achieve the alumni status of IIM Kozhikode. Qualifications acquired from this certification will help learners enhance their CV, resume, or portfolio. Several jobs and work opportunities are available after the completion of this programme.
The Highlights
- The duration of the course is ten months
- Live online sessions
- Certified course from IIM Kozhikode
- IIM Kozhikode executive alumni status
- EMI option available
Programme Offerings
- live sessions
- Case analysis
- assignments
- Projects
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
The tuition fee for the course is Rs. 1,75,000 with applicable GST
Professional Certificate programme in data analytics for business strategy: essential tool and application fee details
Fee | Amount |
Booking Amount | INR 17,500 + GST |
1st installment | INR 26,250 + GST |
2nd installment | INR 43,750 + GST |
3rd installment | INR 43,750 + GST |
4th installment | INR 43,750 + GST |
*GST applicable
Eligibility Criteria
Education
Individuals interested in the training course must have a graduation degree or diploma in any field or area.
Work experience
Candidates must have one year of work experience to apply for the course.
Certification qualifying details
On successful completion of the programme, candidates will receive a certificate of completion from Eruditus.
What you will learn
Students will gain knowledge through various learning outcomes taught in the Professional Certificate programme in data analytics for business strategy: essential tools and applications certification:
- Students will learn how to stream HR costs, optimise hiring strategies, predict attrition, and use data-driven insights
- Candidates can understand how to use data analytics to plan, forecast, and optimise inventories
- Learners may learn about the concepts and metrics to optimise and evaluate the digital marketing efforts
- The course will help the candidate understand the basic concepts on how Analytics can help to generate new product ideas and the screen and evaluate the alternatives
- Individuals will learn the methods to identify the correct analytical tools for specific needs through the professional certificate programme in Data Analytics for business strategy: essential tools and application certification
Who it is for
Professional Certificate programme in data analytics for business strategy online course is suitable for:
- Entrepreneurs and related fields professionals for practical data analytical strategies
- Consultants interested in using data analytics, insight and strategy to assist their clients
- Senior managers and leaders interested in understanding the application of analytics for superior business strategies
- Early professionals who are aspiring to strengthen their skills and establish a career in this field
Admission Details
Candidates can apply for the Professional Certificate programme in data analytics for business strategy: essential tools and applications certification course by following the below-mentioned details:
Step 1: Start by clicking on the below-mentioned URL
Step 2: Students must visit the website to gain information related to the course through the brochure.
Step 3: Candidates can then fill the form and pay the fees to start the course.
Application Details
Candidates interested in studying the certification course must provide necessary details, such as name, address, phone number, qualifications, occupations, etc., for future reference.
The Syllabus
- Types of data: qualitative and quantitative/primary vs. secondary
- Use of various data collection techniques across various business domains
- Qualitative data collection techniques (FGDs and Depth interviews)
- Quantitative data collection techniques (Survey)
- Quantitative data collection techniques (Experiments)
- Use of various software for data analytics
- Introduction to R/IBM SPSS
- Data coding and preliminary data analysis
- Data cleaning and generating insights through graphics/Visualisation
- Generating insights through descriptive analytics
- Introduction to statistics and its applications using software
- Descriptive statistics and its applications
- Inferential statistics and test of hypothesis
- Supervised/unsupervised learning algorithms
- Regression Analysis
- Logistic Regression
- KNN
- Decision tree
- Random Forest
- Bagging and Boosting
- Developing product introduction strategy
- Formulating the data driven pricing strategy
- Analyse profitability potential for new products
- Estimating the potential volume and new product demand
- Managing products with sustainable competitive advantage
- Expected profitability of newly acquired customers
- Customer level purchase information for customer retention
- Predicting customer churn
- Improving customer satisfaction through data driven insights
- Managing customer loyalty
- Understanding Customer Lifetime Value
- Recency, frequency, and monetary value (RFM) of customers
- Fundamentals of Finance & Financial Analytics
- Data analytics for financial strategy formulation
- Financial modelling and Prediction
- Stock Price Forecasting
- Text mining for business insights
- Deciding the media strategy
- Publisher optimisation
- Campaign optimisation
- Analysing effectiveness of digital media marketing
- Introduction to Operations and Supply chain Metrics
- Demand Analytics for Planning & Forecasting
- Analytics for Inventory Optimization
- Prescriptive Analytics in Network Design & Planning
- Evolution of HR analytics
- Optimising hiring strategies using data driven insights
- HR cost and attrition prediction
- Analytics for talent management
- Predicting performance appraisals using inferential statistics
Evaluation process
Candidates will receive a certification of completion for Professional Certificate in Data Analytics for business strategy: essential tools and applications online course only after completing the evaluation criteria and attaining minimum attendance of 75 percent. Students who cannot fulfill the minimum evaluation criteria but have the required attendance will be provided with the Certificate.
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
Candidates must spend three hours each week to complete a Professional Certificate programme in data analytics for business strategy: essential tools and application programme.
Students should have a PC/laptop or Mac with a stable internet connection and speakers or microphone, webcam, processor, 4GB RAM, zoom software, and browser.
Candidates should have valid photo ID proof, graduation or diploma degree, score transcript or mark sheet with valid work experience Certificate.
Candidates must pass the evaluation procedure, including Professional certificate programme in data analytics for business strategy: essential tools and application syllabus, assignments, exams, projects with minimum marks or criteria, and he/she must fulfill the minimum 75 percent attendance requirements.