Engaging in Persuasive and Credible Communication at NUS

Every professional workplace needs to be able to communicate persuasively. All forms of communication, from asking a coworker to lend a hand through email to create a presentation for the board of directors, demand strong expertise in persuasion. Effective persuasive communication is required at every step of the hiring process, including persuading the interviewers during the interview and on the resume. Derrick Ng teaches the Engaging in Persuasive and Credible Communication online certification course, which was developed by the National University of Singapore and made available by Coursera.

Engaging in Persuasive and Credible Communication online course is intended for candidates who wish to learn the fundamentals of persuasion in the context of effective professional communication in a globalized society. Engaging in Persuasive and Credible Communication online classes involved 9 hours of thorough lectures that covered a variety of topics, including credibility, persuasion, manipulation, the AIDA framework, globalization, persuasive communication, credible communication, and persuasive writing.