Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Connect with Diverse Audiences during a Public Health Crisis is a beginner-level fully online course that will help you understand the role of public health communicators. This course will let you know a meaningful connection with the audience can be established to understand their needs. Connect with Diverse Audiences during a Public Health Crisis certification by Coursera helps you to provide clarity and accuracy to communicate health information to the audience. In the course, you will learn how to focus on your audience, how to draw your communication strategy, and how to confidently give media interviews.

Connect with Diverse Audiences during a Public Health Crisis certification course also provides you with strategies to overcome stereotypes and assumptions about the crisis. The instructor of the course is Brenda Hoffman and is an Associate Professor of Practice at the State University of New York. You will also learn the importance of audience segmentation in the situation of the public health crisis.

The Highlights

Offered by The State University of New York.
100% Online.
13 hours to Complete.
Beginner Level.

Programme Offerings

flexible schedule
Shareable Certificate
Subtitles.

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	SUNYCoursera

Connect with Diverse Audiences during a Public Health Crisis certification fees depend on the duration of the course candidate chooses. The course gives three duration options: 1 month, 3 months, and 6 months. Additionally, Coursera provides the flexibility of EMI payment and a 14-day refund policy.

Connect with Diverse Audiences during a Public Health Crisis Fee

Mode of Enrolment	Fee
1 Month Plan	Rs.4,079
3 Months Plan	Rs. 8,159
6 Months Plan	Rs. 12,239

Eligibility Criteria

Certification Qualifying Details

By passing all the assignments you will earn your certification in Connect with Diverse Audiences during a Public Health Crisis training. The assignments can be quizzes as well as peer-graded assignments. In order to pass the graded assignments you can take help from readings and videos which are there in the course syllabus.

What you will learn

Upon successful completion of Connect with Diverse Audiences during a Public Health Crisis certification syllabus you will be able to motivate people to act on health information. You will also be able to develop communication strategies that will help you to reach out to your audience. The course also emphasizes persuasive communication and how to frame public health issues.

Who it is for

Staff NurseDoctorNurseHealthcare AdministratorClinician

Connect with Diverse Audiences during a Public Health Crisis classes cater to individuals aspiring to pursue any of the following career paths:

Admission Details

To apply for the Connect with Diverse Audiences during a Public Health Crisis online course, you need to follow these steps:

Step 1: Log in to your account of Coursera by https://www.coursera.org/.

Step 2: Browse on to “Business” followed by “Leadership and Management” or directly access the course at https://www.coursera.org/learn/diverse-audiences-public-health-crisis.

Step 3: Then click on the "Enroll for Free" button.

Step 4: For paid course, you need to pay the fees through their portal.

Step 5: For a free course, you can directly access the course without paying anything by just clicking on the audit option.

The Syllabus

Videos

Introduction to Audience Segmentation
Definition and Origins of Audience Segmentation
Examples of Audience Segmentation
Benefits and The Segmentation Process

Readings

Digital Segmentation of Priority Populations in Public Health
Audience Segmentation Techniques
Segmentation in Health Communication Campaigns
Audience Segmentation to Disseminate Behavioral Health Evidence to Legislators
Stimulating Dialogues on Health Topics in Collaboration with Social Media Influencers

Practice Exercises

Check Your Understanding
Check Your Understanding
Check Your Understanding
Check Your Understanding

Peer Review

Audience Segmentation Assessment

Videos

Getting to Know Your Audience & Creating Memorable Messages
Recognizing Biases, Assumptions, and Stereotypes
Overcoming Your Curse of Knowledge
Strategizing Your Talking Points

Readings

The Science of Empathy
CDC: Understanding Audiences in the Context of Crisis Communication
WEBINAR: Selling without Selling Out: How to Communicate Science
Empathy and the Health of Populations
Duke Experts: Meet Vaccine Skeptics with Empathy

Practice Exercises

Check Your Understanding
Check Your Understanding
Check Your Understanding
Check Your Understanding

Peer Review

Audience Analysis Case Study Assessment

Discussion Prompt

Webinar Reflection

Videos

Message Framing
Artistic Proofs
Information Source and Message Factors

Readings

Framing Public Health Issues
Risk = Hazard + Outrage
Designated Spokesperson & Nonverbal Communication
Narrative Health Communication: The Influence of Exemplars in the News

Practice Exercises

Check Your Understanding
Check Your Understanding
Check Your Understanding

Peer Review

Analyzing Source and Message Factors Assessment

Discussion Prompt

Artistic Proofs in Practice

Videos

Preparing for Media Interviews
Interview Logistics
Strategizing Talking Points for Interviews

Readings

Working with the Media
Media Interviews: Avoiding Pitfalls; Understanding Stakeholders; Preparing Messages

Practice Exercises

Check Your Understanding
Check Your Understanding
Check Your Understanding

Peer Review

Strategizing Assessment

Discussion Prompt

Your Experience with the Media

Instructors

SUNY Frequently Asked Questions (FAQ's)

1: When will I have access to the lectures and assignments in this online course?

After your enrolment in the course, you will have access to all the lectures and assignments.

2: What will I get if I purchase the certificate?

If you purchase the certificate, you will receive the certification of completion from the State University of New York and you will have access to graded assignments.

3: What is the duration of this Certificate in Connect with Diverse Audiences during a Public Health Crisis online training?

The duration of this course is 13 hours.

4: What is the mode of Connect with Diverse Audiences during a Public Health Crisis course?

The mode of this programme is online.

5: Who is eligible for this Connect with Diverse Audiences during a Public Health Crisis online course?

Candidates from medical backgrounds would be beneficial from this course.