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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The Syllabus
Videos
- Introduction
- What is Communication?
- Concepts
- Theories
- Transmission
- Reception, Signs, and Signification
- Cultural Approach
- Three Approaches
- A Short History of Communication Science
- Greek and Roman Rhetorica
- Two Schools of Classical Communication Science
- Rhetorical Theory
- The Dark Ages of Communication
- A Renaissance of our Field
- The Printing Press as an Agent of Change
- Towards a Modern Communication Science
Readings
- Welcome to Introduction to Communication Science
- About Us
- About UvA
- Transcripts
- Research in this MOOC
- Survey 1
- LBON: An Introduction to Communication Science
- LBON: A Short History of Communication Science
Practice Exercises
- An Introduction to Communication Science
- History of Communication Science
Videos
- Introduction
- The Power of Propaganda and the All-powerful Media Paradigm
- Needles, Bullets, and Martians
- Powerful Media Put to the Test
- Minimal Effects
- Powerful Media Rediscovered
- A Revolution in the Media Landscape
- Negotiated Effects
- An Introduction to the Reception and Signification Perspective
- Message Construction
- Active Audiences
- Selective Processing
- Cognitive Shortcuts
- Central and Peripheral Route
- Getting Through the Filter
- Encoding, Decoding, and the Construction of Meaning
Readings
- LBON: The Linear Effect-Oriented Approach
- Survey 2
- LBON: The Reception and Significance Perspective
Practice Exercises
- The Linear Effect-Oriented Approach
- The Reception and Signification Perspective
Videos
- Introduction to the Cultural Approach
- Producing and Maintaining Culture
- Making Sense of the World
- Popular Culture: Reflection or Illusion?
- Cultural Studies: Birmingham and Toronto
- Cultural Groups
- How To Fit In?
- Conclusion: Cultural Conformity and Relativism
- Introduction Question & Answers
- Metaphors
- The Role of Media in Society
- More Metaphors on the Role of Media in Society
- Primary and Secondary Research
- What's New About New Media?
- Globalization: Village vs. Tribes
- About the Exam
Readings
- LBON: The Cultural Approach
- Survey 3
Practice Exercise
- The Cultural Approach
Video
- Thank You
Readings
- Survey 4
- Final notes
Practice Exercises
- Exam Part 1
- Exam Part 2
- Exam Part 3
- Exam Part 4
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