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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 7982yesCoursera

The Syllabus

Videos
  • The Challenge of Change
  • Getting People to Change
  • The REDUCE Framework
Readings
  • Module 1 Lecture Slides
Practice Exercise
  • Module 1 Quiz

Videos
  • Reactance - How Warnings Become Recommendations
  • Need for Freedom and Autonomy
  • Provide a Menu
  • Ask, Don't Tell
  • Highlight a Gap
  • Endowment - Staying Put Feels Costless
  • Surface the Cost of Inaction
  • Burn the Ships
  • Frame New Things as Old
Reading
  • Module 2 Lecture Slides
Practice Exercise
  • Module 2 Quiz

Videos
  • Distance - Too Far from Their Backyard, People Tend to Disregard
  • Confirmation Bias
  • The Movable Middle
  • Ask for Less
  • Switch the Field to Find an Unsticking Point
  • Uncertainty - Easier to Try, More Likely to Buy
  • Harness Freemium
  • Shrink Upfront Costs
  • Drive Discovery
  • Make it Reversible
Reading
  • Module 3 Lecture Slides
Practice Exercise
  • Module 3 Quiz

Videos
  • Corroborating Evidence - Some Things Need More Proof
  • Who Else to Involve
  • When to Space Corroborative Evidence Over Time
  • How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale
  • Course Conclusion
Reading
  • Module 4 Lecture Slides
Practice Exercise
  • Module 4 Quiz

Instructors

Articles

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