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Removing Barriers to Change
Beginner
Online
8 Hours
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The Syllabus
Videos
- The Challenge of Change
- Getting People to Change
- The REDUCE Framework
Readings
- Module 1 Lecture Slides
Practice Exercise
- Module 1 Quiz
Videos
- Reactance - How Warnings Become Recommendations
- Need for Freedom and Autonomy
- Provide a Menu
- Ask, Don't Tell
- Highlight a Gap
- Endowment - Staying Put Feels Costless
- Surface the Cost of Inaction
- Burn the Ships
- Frame New Things as Old
Reading
- Module 2 Lecture Slides
Practice Exercise
- Module 2 Quiz
Videos
- Distance - Too Far from Their Backyard, People Tend to Disregard
- Confirmation Bias
- The Movable Middle
- Ask for Less
- Switch the Field to Find an Unsticking Point
- Uncertainty - Easier to Try, More Likely to Buy
- Harness Freemium
- Shrink Upfront Costs
- Drive Discovery
- Make it Reversible
Reading
- Module 3 Lecture Slides
Practice Exercise
- Module 3 Quiz
Videos
- Corroborating Evidence - Some Things Need More Proof
- Who Else to Involve
- When to Space Corroborative Evidence Over Time
- How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale
- Course Conclusion
Reading
- Module 4 Lecture Slides
Practice Exercise
- Module 4 Quiz
Instructors
Articles
21 Jan'25, 11:40 AM
15 Jan'25, 11:58 AM
5 Dec'24, 10:07 AM
8 Nov'24, 05:26 AM
29 Feb'24, 05:19 AM
28 Mar'22, 10:51 AM
19 May'21, 10:40 AM
21 Jan'25, 11:40 AM
15 Jan'25, 11:58 AM
5 Dec'24, 10:07 AM
8 Nov'24, 05:26 AM
29 Feb'24, 05:19 AM
28 Mar'22, 10:51 AM
19 May'21, 10:40 AM