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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Artificial Intelligence in Marketing Certification is an introduction to Marketing of the new age, as we all know that AI is everywhere now! By harnessing the power of Artificial Intelligence there has been amazing growth potential to cash in and opportunities for enhancing marketing with AI are always expanding exponentially as with other new age technologies.

Artificial Intelligence in Marketing Training helps the candidate understand how businesses can use AI tools to drive their success and gain sustainable competitive advantages. What are the challenges faced by businesses and companies as they implement Artificial Intelligence (AI) into their marketing strategies?

All students get Artificial Intelligence in Marketing Certification developed by the Darden School of Business at the University of Virginia and provided by Coursera.

The Highlights

Provided by Coursera
Online course
Learn at your own schedule
Shareable Certificate

Programme Offerings

Online Course
Coursera certificate
Small Programme Duration
Graded Materials

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

Artificial Intelligence in Marketing is free for all candidates when the candidates only choose to audit the program by getting only access to the materials except the graded ones. But there is a small amount of Rs. 4,804 that has to be paid in case there is a requirement for graded materials and certification from the students.

Artificial Intelligence in Marketing Fee Structure

Description	Amount in INR
Audit Mode	Free
Course Certificate Fee	Rs. 4,804

Eligibility Criteria

Educational Qualification

Artificial Intelligence in Marketing Certification by Coursera is open to all candidates.

Certificate Qualifying Details

E-Certificates will be issued by Coursera to all such participants who have attended the program with a minimum of 90% attendance.

What you will learn

Knowledge of Artificial Intelligence

Artificial Intelligence in Marketing Classes will explore an important frontier of digital transformation in marketing. Candidates will examine three key pillars that enable Artificial Intelligence (AI) in marketing strategies - Algorithms, Networks, and Data - and thus, gain a deeper understanding of how businesses worldwide in a wide variety of industries and organisations can get the most out of this exciting latest Artificial Intelligence (AI) technology.

Students will see and understand the real-world examples of successful multinational companies like Ford, Netflix, and Washington Post that are using Artificial Intelligence (AI) to take on the competition in creative ways. They will also hear from various industry experts about how Artificial Intelligence (AI) is shaping the future in their respective industries. Marketing Certification Courses along with Artificial Intelligence (AI) will give marketing teams more time to work on strategic and analytical work

All students will understand the following things after completing of Artificial Intelligence in Marketing Online Course:

How to use data-driven Artificial Intelligence (AI) to improve customer engagement
Develop networked business models
How to leverage network effects
To build a sustainable competitive advantage from data gathered on digital platforms
To use algorithms, networks, and data
Advertisements that are personalized to individual customers

Who it is for

Digital Marketing ExecutiveMarketing ExecutiveDigital Marketing Analyst

Everyone interested can join the course and learn about the course. This course opens up the following job opportunities:

Admission Details

Admission for the Artificial Intelligence in Marketing starts soon for limited seats only. Follow the steps mentioned below:

Step 1: Open the form on the website.

Step 2: Fill up the academic and career details.

Step 3: Pay Fees.

The Syllabus

Videos

Welcome to the Course
Welcome to Week 1
What Is AI?
Where Does the Data Come From?
Machine Learning
Deep Learning
Week 1 Takeaways

Readings

Course Overview and Requirements
Automation of Marketing Models

Practice exercises

Week 1 Practice Quiz 1
Week 1 Practice Quiz 2
Week 1 Final Quiz

Videos

Welcome to Week 2
An Autonomous F150?
Interview: Jim Snead on Automation at Ford
Autonomous Vehicles: Preconceptions and Reality
About the Discussion: the Autonomous Market vs the Current Market
Networks and Network Effects
Money and Subsidy Sides
Trigger Network Effects
About the Discussion: Network Effects in an Autonomous Vehicle Market
Can Machines Have Personalities?
Week 2 Takeaways

Reading

Driverless Trucks at Ford: Cruising Into a Compromised Brand Identity?

Practice exercises

Week 2 Practice Quiz
Week 2 Final Quiz

Videos

Welcome to Week 3
The Success of Netflix
About the Discussion: Keys to Success for Netflix
Disney+ Arrives on the Scene
About the Discussion: Why is Disney Entering the Streaming Space?
The Paradox of Civilization
Sources of Advantage
Netflix's Sustainable Competitive Advantage
Week 3 Takeaways

Readings

Technical Note on Sustainable Competitive Advantage
Netflix, Inc: The Mouse Strikes Back

Practice exercises

Week 3 Practice Quiz
Week 3 Final Quiz

Videos

Welcome to Week 4
The Success of the Washington Post
Interview: Patrick Cullen on Innovation at the Washington Post – Part 1
Interview: Patrick Cullen on Innovation at the Washington Post – Part 2
Networks and Nodes
How Are Nodes Approaching AI?
AI Relationship Moments
Consumer Data and the Coke Freestyle Machine
Week 4 Takeaways
Course Conclusion
Peer Reviewed Assignment Overview

Practice exercises

Week 4 Practice Quiz 1
2nd Week 4 Practice Quiz
Video Feedback Survey
Week 4 Final Quiz

Instructors

UVA Charlottesville Frequently Asked Questions (FAQ's)

1: What is Artificial Intelligence (AI) in Marketing?

Artificial Intelligence (AI) has the capability to personalize purchasing processes through recommendations and hence many brands want to adopt Artificial Intelligence to connect with their customers.

2: How are the classes for this Artificial Intelligence in Marketing Online Course being held?

The Classes for this certification course by Coursera are taken online through video lectures.

3: Why is Artificial Intelligence (AI) important for marketing?

Artificial Intelligence (AI) helps marketers better understand customers and improve customer experiences. Also enables them to create a predictive customer analysis and be more targeted and individually tailored.

4: Who is the instructor for this certificate course?

Rajkumar Venkatesan, Professor of Business Administration at the Darden Business School at the University of Virginia is the instructor of this course.

5: How will Artificial Intelligence (AI) change marketing?

With Artificial Intelligence i.e. AI-powered tools, marketing teams will be able to automate certain cognitive tasks, spot current marketing and viral trends, as well as predict the future thereby helping to ensure the success of marketing campaigns.