Course Details

Online BBA in Digital Marketing at Visvesvaraya Technological University (VTU Online) is a three-year undergraduate degree programme with an extended duration of up to two additional years for flexible completion, focusing on both business fundamentals and digital marketing skills. Students learn key areas, including SEO, social media marketing, content creation, online advertising, and analytics.

The VTU Online BBA in Digital Marketing programme is offered in a fully online mode, which allows students to study from anywhere at their own pace. It includes practical learning through case studies, projects, and interactive sessions, and helps them understand real-world digital marketing practices.

After completing the Online BBA in Digital Marketing, students can explore job roles such as Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Creator, and Brand Executive. They can also pursue higher studies, such as an MBA or other management programmes.

Programme Offerings

Online BBA in Digital Marketing at Visvesvaraya Technological University (VTU Online) is a three-year undergraduate degree programme with an extended duration of up to two additional years for flexible completion
focusing on both business fundamentals an

Eligibility Criteria

The eligibility requirements for the Online BBA in Digital Marketing from VTU Online are as follows:

Candidates must have passed Class 12 (10+2), Diploma (any stream), or PUC from a recognised board.
Foreign candidates must have completed 12 years of schooling from a recognised institution.

Admission Details

Admission to the VTU Online BBA in Digital Marketing is done through an online process. Students need to apply through the college website and complete the required steps to secure admission.

Application Details

Here is the step-by-step admission process for VTU Online BBA in Digital Marketing:

Step 1: Fill the Application Form- Visit the website and complete the online application form by entering basic and academic details with the required documents.

Step 2: Counselling Support- After applying, students can connect with counsellors to understand the course, eligibility, and career options.

Step 3: Confirm Admission- Complete the admission process online after verification of details. You will receive confirmation once your application is accepted.

Step 4: Pay the Fees- Make the fee payment through the available online payment options.

Step 5: Start Learning- After enrolment, students get access to the LMS, study materials, and classes to begin their learning journey.

The Syllabus

The syllabus of the Online BBA in Digital Marketing from Visvesvaraya Technological University is divided into six semesters over three years. The course includes both basic business subjects and digital marketing topics, along with theory. Students also work on projects and practical assignments, which help them understand how things work in real cases.

Business Communication
Fundamentals of Statistics
Management & Organisational Behaviour
Principles of Marketing
Business Economics

Financial Accounting
Computer Applications in Business
Fundamentals of Digital Marketing
Human Resources Management
Fundamentals of Research Methodology

Marketing Analytics
Financial Management
Strategic Management
Digital Entrepreneurship
Consumer Behaviour in the Digital Era
Indian Constitution

Management Information System
Integrated Marketing Management
Brand Management in the Digital Era
Customer Relationship Management
Fundamentals of IoT for Business
Universal Human Values

Website Design & Development
Content Marketing
Search Engine Optimisation
Social Media Marketing
Personality Development & Employability Skills

Influencer Marketing
Affiliate Marketing
Neuro Marketing
Project Work

Evaluation Process

Exams at VTU Online are conducted online as per university guidelines. The evaluation is based on internal assessments and end-of-term exams.

Internal Assessment: It carries 30% weightage and includes assignments, quizzes, and participation in activities to help students understand the subjects better.
End-term Exams: They carry 70% weightage and are conducted at the end of each semester to assess overall understanding of the course.