Course Details

The Online MBA in Digital Marketing at Visvesvaraya Technological University (VTU Online) is a two-year postgraduate programme. This MBA degree programme is designed for students and working professionals who want to learn both business management and digital marketing from anywhere at their own pace.

The VTU Online MBA in Digital Marketing programme is completely online, which makes it easy to study, along with a job or other responsibilities. The programme focuses on areas like SEO, social media marketing, content strategy, branding, and web analytics. Students also work on practical tasks and projects, which help them understand how digital marketing is actually used in businesses.

After completing the Online MBA in Digital Marketing, students can explore roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, and Brand Manager. The course also helps students build skills needed to work in marketing, start their own business, or move into leadership roles.

Programme Offerings

UGC-entitled degree
AICTE-approved programme
NAAC-accredited university
Learning Management System (LMS)
Live faculty-led sessions + recorded lectures
Digital study material
Evening/weekend classes with recordings
Q&A Sessions
Peer learning groups

Eligibility Criteria

The eligibility requirements for the VTU Online MBA in Digital Marketing are given below:

Candidates must have a bachelor’s degree or an equivalent qualification from a recognised university.
Foreign candidates must have completed at least 15 years of formal education from a recognised institution.

Admission Details

Admission to the VTU Online MBA in Digital Marketing is done through an online process. Students need to apply through the college website and complete the required steps to secure admission.

Application Details

Here is the step-by-step admission process for VTU Online MBA in Digital Marketing:

Step 1: Fill the Application Form- Visit the website and complete the online application form by entering basic and academic details with the required documents.

Step 2: Counselling Support- After applying, students can connect with counsellors to understand the course, eligibility, and career options.

Step 3: Confirm Admission- Complete the admission process online after verification of details. You will receive confirmation once your application is accepted.

Step 4: Pay the Fees- Make the fee payment through the available online payment options.

Step 5: Start Learning- After enrolment, students get access to the LMS, study materials, and classes to begin their learning journey.

The Syllabus

The syllabus of the Online MBA in Digital Marketing at Visvesvaraya Technological University is divided into four semesters over two years. The curriculum covers management subjects, along with specialised digital marketing topics. It also includes elective subjects, allowing students to choose areas such as social media platforms, content strategy, and marketing tools aligned with their interests. In the final semester, students complete a project to apply their learning in practice.

Principles of Management
Marketing Management
Fundamentals of Digital Marketing
Google Marketing Platform and Web Analytics
Digital Entrepreneurship

Human Resources Management
Search Engine Optimisation & Marketing
Financial Management
Business Research Methods
Digital Brand Strategy

Employability & Professional Skills
Consumer Neuroscience
Universal Human Values

Elective – I

Sales Management
Affiliate Marketing
Franchise Marketing

Elective – II

Influencer Marketing
Content Marketing Strategy
Customer Relationship Management

Elective – III

LinkedIn Marketing
Twitter Marketing
Facebook Marketing

E-Commerce Marketing
Artificial Intelligence in Digital Marketing
Project Work

Elective – IV

Data Visualisation
Website Development and Design
Email Marketing

Evaluation Process

Exams at VTU Online are conducted online as per university guidelines. The evaluation is based on internal assessments and end-of-term exams.

Internal Assessment: It carries 30% weightage and includes assignments, quizzes, and participation in activities to help students understand the subjects better.
End-term Exams: They carry 70% weightage and are conducted at the end of each semester to assess overall understanding of the course.

Visvesvaraya Technological University, Belagavi Frequently Asked Questions (FAQ's)

1: What is the duration of the VTU Online MBA in Digital Marketing?

The Online MBA in Digital Marketing programme at Visvesvaraya Technological University (VTU Online) takes two years to complete. Students also get more time, up to two years if needed.

2: Who can apply for the VTU Online MBA in Digital Marketing?

Anyone who has completed a bachelor’s degree from a recognised university can apply for this programme.

3: Does the VTU Online MBA in Digital Marketing include practical learning?

Yes, the course includes assignments, case studies, and a final project, which help students understand real marketing work.

4: What are the electives in the VTU Online MBA in Digital Marketing?

Electives are optional subjects that students can choose based on their interests, such as influencer marketing, content strategy, social media marketing, and more.

5: Is the VTU Online MBA in Digital Marketing suitable for working professionals?

Yes, the programme is fully online with flexible learning options, making it easy for working professionals to manage their studies.

6: What career options are available after an Online MBA in Digital Marketing?

After completing the course, students can work in roles like Digital Marketing Manager, SEO Specialist, Brand Manager, or in other marketing-related positions.