BBA Management and Marketing at Pravin Dalal School of Entrepreneurship and Family Business, Mumbai Offline Course

A lot is changing in the world of marketing. The emergence of digital marketing and marketing analytics is shaping the marketing strategies of companies. Given that the new age marketing deals with recent technology advancements and how technology-driven digital marketing and marketing analytics help us translate consumer behavior into actionable marketing strategy and actionable business plans. The skills and knowledge required in the future to handle the business situation are immense and to meet these requirements Pravin Dalal School is proposing to offer a program at the undergraduate level with a strong focus on digital marketing, marketing research, and analytics, sales and distribution, channel management and neuromarketing.