- Mode: Full time
- Duration: 2 Years
- Offered by: Dr DY Patil University, Navi Mumbai
Master of Business Administration in Marketing Management is a two-year full-time course offered by School of Management, Dr DY Patil University, Navi Mumbai.
The marketing specialization is designed for students to be skilled across the extensive choice of marketing aspects. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management. The program prepares students for these growth areas, as well as traditional areas, by emphasizing proficiency in quantitative skills such as statistics, market research as well as qualitative skills such as consumer behavior, services marketing. The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business.
The Eligible candidate has to take a common entrance exam conducted by the DYPUSM and commonly referred to as DYPCT. The Candidate has than to sit for Group Discussion and a Personal Interview.
The Selection Criteria is based on the following
- Educational Qualification
- Result of DYPCET
- Group Discussion and Personal Interview conducted by DYPUSM
- Work Experience and Extra-Curricular Activities.
A candidate must have passed the Bachelor’s Degree in any discipline with minimum 50% Marks from any recognized university.