PGDM Mass Communication Advertising and Public relations at Vishwakarma Global Business School, Pune Offline Course

Mass Communication includes academic study of the ways organization or people relay information to a large audience, instantaneously. This requires some sort of media like- newspapers, television or internet. Basically, media experts convey information across different mass media. Mass communication also studies its impact on viewers, readers and listeners and its effect on their social life. Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication..