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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The E-commerce and Social Media Analytics online course is developed for the candidates to learn about the tools and techniques used for the execution of e-commerce and social media campaigns while also assessing the collected data and optimizing for marketing benefits to improve the business performance of the organization. This online program is provided by the Indian Institute of Management Calcutta. The course is conducted for five days and is aimed at digital, social media marketing professionals and small business owners who wish to explore the digital and social media space for marketing.

The program coordinator for this management development program is Prof. Saravana Jaikumar from the department of marketing at IIM Calcutta. The course provides a theoretical and practical learning experience for the candidates while engaging them in discussions and case studies to acquire a clear understanding of the concepts and strategies. The ‘E-commerce and Social Media Analytics’ training program ensures a course for the participants who complete the course study successfully.

The Highlights

Online mode
Live sessions
Management program
Five days training
IIM Faculty

Programme Offerings

online mode
live sessions
Interactive activities
Simulation Exercises
Case Studies
discussions

Courses and Certificate Fees

Certificate Availability
no

The students of the ‘E-commerce and Social Media Analytics’ online course by IIM Calcutta are required to pay the course fee to get admitted to the management course. The candidates can get a discount of a 10% of the course fee if four students are nominated for the same program from their organization.

E-commerce and Social Media Analytics fee structure

Heads	Amount in INR
Course fee	Rs 90,000 + applicable taxes.

What you will learn

Analytical skillsSocial media skillsMarketing skillsKnowledge of Google analyticsKnowledge of ecommerceKnowledge of Web Analytics

The ‘E-commerce and Social Media Analytics’ curriculum is designed for the students to gain an understanding of the following aspects,

Learn about paid search marketing to sell products and services.
knowledge of the optimization conversion rates, cost per acquisition, return on advertising money spent.
Explore the fundamentals of social media marketing.
Learn about the strategies to categorize customers, run paid and unpaid social media marketing campaigns.
Analysis of the data collected from the social media campaigns with enhancing the engagements and conversions.
Develop communication skills to interact with professionals such as the digital and social media managers, and other consultants from outside.

Who it is for

EntrepreneurSales ManagerSocial Media ManagerMarketing ManagerManagement ConsultantDigital Marketing Executive

The E-commerce and Social Media Analytics online program is targeted at the senior level and middle-level managers such as management consultants, sales managers, marketing managers, and digital marketing executives who wish to learn about digital and social media marketing analytics. The course is beneficial for small business owners and entrepreneurs who are interested in knowing about social and digital media marketing.