Certificate Programme in Product Strategy For Business Success
Enhance your marketing skills and grow your business by pursuing the Certificate Programme in Product Strategy For Business Success course by Eruditus.
Online
12 Weeks
71,750 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Product Strategy for Business Success certification course is provided by the Indian Institute of Management, Kozhikode. The business management course can be pursued online for a period of 3 months by paying the required fee amount. Candidates who participate in the programme will come to know about management strategies to grow their businesses. Since the Product Strategy for Business Success online course is curated for professionals, the programme requires participants to have a minimum of one year of work experience along with a graduate degree or diploma. The course can be pursued in the self-paced method which allows the students to have a time schedule for the learning according to their willingness. Students can complete the entire Product Strategy for Business Success certification syllabus if students give 4 to 5 hours every week for their learning. Students will get a certificate on the completion of the course towards the end of the programme.
The Highlights
- 3 months programme
- 4-5 hours per week
- Online programme
- Self-paced course
- Study material included
- Certificate of completion
- Personalised career services
Programme Offerings
- Modules
- video classes
- quizzes
- assignments
- Projects
- Case Studies
- Real-world business applications and tools
- Peer Learning and Feedback
- discussions
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
Candidates must make the payment of Rs. 71,750 plus GST as the Product Strategy for Business Success fee.
Instalment options are also available for the Product Strategy for Business Success programme.
Certificate Programme in Product Strategy For Business Success fees details
Type of Fee | Amount in INR |
Course fee | Rs. 71,750 plus GST |
Eligibility Criteria
Work Experience
Students must possess one year of work experience.
Education
Participants must possess a graduation degree or diploma in any field.
Certification Qualifying Details
Students can acquire a digital certificate at the end of the course by successfully completing the entire curriculum of the product management course.
What you will learn
Candidates will be able to understand the following points throughout the Product Strategy for Business Success programme-
- Students will learn about project strategy and its important features.
- Candidates will come to know about different methods and measures involved in a product's strategy.
- Participants will learn about the market competition in the Product Strategy for Business Success certification.
- Candidates will learn about different sales designs of a product.
- Students will gain an understanding of different market segments.
- Candidates will learn about marketing communications and product pricing strategies in the Product Strategy for Business Success training.
Who it is for
The Product Strategy for Business Success by Eruditus is suitable for the following participants-
- Business managers
- Working professionals in the sales and marketing industry
- Independent business owners
- Professionals who are involved in product or portfolio strategy
- Professionals involved in using technology as a competitive differentiator
- Professionals responsible for managing a product’s development
Admission Details
Candidates will be able to get admitted into the Product Strategy for Business Success training by following the given procedure-
Step 1- Participants must visit the programme webpage.
Step 2- Click on the apply now button.
Step 3- Fill in the online application form.
Step 4-Pay the course fee after the form submission.
The Syllabus
- What is a product and its types?
- Characteristics of product strategy
- Product lines
- Product mix and product lines
- Define product strategy
- Product strategy and organisation’s role
- Role of product strategy in product management
- Factors influencing product strategy
- Holistic approach to product strategy
- Value creation - How a product is connected to customer
- Co-creation
- Value delivery
- Porter’s value chain
- Value communication
- Traditional vs. contemporary value delivery processes
- Case Study - Indraprastha Ice & Cold Storage
- What is and is not a strategy?
- Competitive strategy
- Porter’s generic strategy
- SWOT analysis
- Strategic planning, implementation and controlling process
- Strategic business units and its relevance for successful product strategy
- Core competency and its characteristics
- A strategic alliance case study - UTV & Disney
- What is disruptive innovation?
- Ansoff’s product market expansion grid
- Disruptive innovation model or theory
- Market opportunity analysis for innovative products
- Disruptive innovation when organisation wants to maintain status quo
- Disruptive innovation when customer tend to maintain status quo
- Growth strategy and strategic planning gaps
- Process in product development
- Methods to identify customer needs
- Product planning
- Product features and specifications
- Concept selection
- Concept generation
- Concept testing
- Product launching
- Minimum Delightful Product (MDP) approach
- Minimum Viable Product (MVP) approach
- Market segmentation
- Define buyers' personas
- Target market selection
- Creating buyer's persona
- Competitor orientation
- Market orientation
- Case Study - Product strategy to beat competition
- Select the best route to market
- Role of value network and channels for successful product strategy
- Vertical and horizontal channel systems (VMS and HMS)
- Channel members’ functions and flow of marketing channels
- Different sales strategy
- Management of channel conflict
- Salesforce compensation
- Manage sales force perception
- What is product positioning?
- What is product branding?
- Point of Parity (POP) and Point of Difference (POD)
- How to create a strong brand positioning?
- Customer-based brand equity
- Develop a brand positioning statement through perceptual brand mapping
- Brand mantra and slogan
- Case study on launch of Pleasure Scooter
- What is integrated communication in Product Strategy?
- Advertising for product success
- Different communication platforms
- Communication models
- Use of puffery, self-esteem and sexual appeal in advertising product
- Case study on communication
- Define pricing of product
- Product pricing strategy
- Pricing principles
- Consumer’s price-quantity latitude
- Behavioural pricing for product
- Reference pricing
- Price and non-price competition
- Participative pricing
- Brand leader’s response to competitive price cut
- Identify the Issue related to product strategy in the given product example
- What solutions do they propose?
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
Students will be introduced to eleven different modules in the Product Strategy for Business Success certification syllabus.
The course requires the student to be a degree or diploma holder.
Students can visit Eruditus and apply for the programme.
Yes, the course is suitable for independent business owners.
Students will have to submit their ID proof, degree certificate, and work experience certificate during the admission process.
There is no such requirement for the same.